2. The advertising and marketing
industry.
Advertising- is a form of communication for marketing and it is used
to encourage and persuade a audience also known as the
customers to manipulate them buying a product that advertise on.
Marketing- Expertise is needed for every company and businesses.
Marketing provides fantastic future careers. Marketing of goods and
services by one business to another. Industrial goods are those an
industry uses to produce an end product from one more raw
materials.
The changes I did was added these two different
definitions of Marketing and Advertising.
3. Size, shape and structure of the
advertising & marketing
industry.
Advertising is a large and diverse sector, ranging from creative
agencies to sales departments, but at the heart of the 15,000
companies and almost 250,000 individuals working in advertising is
the drive to satisfy the client. It is an important player in the UK
economy as well as a world leader, generating £6.2billion
for the UK economy. The type of job roles you will be able to get in
the is Marketing is a broad field and there will be
opportunities to work either in house for a company or for an agency
in the following areas: advertising, brand management, direct
marketing, marketing communications (online marketing and social
media), market research, public relations (PR).
What I done here was correct some spelling mistakes
like.
4. Some companies within this
sector
Abbot mead Vickers-AMV BBDO is an advertising agency that works
with over 85 brands, including BT, BlackBerry, Sainsbury’s, Aviva,
Walkers and Mars. AMV campaigns may incorporate digital, social,
experiential, print or broadcast media. It is the biggest advertising
agency in the UK by and has been since 1997. AMV is part
of the BBDO network, the third largest agency network in the world,
with 287 offices across 79 countries.
I done here was correct a
spelling mistake and added
more details.
5. Some companies within this
sector
Bartle Bogle Hegarty- is a British advertising agency, responsible for
some notable campaigns of the last 30 years. The
company was founded by John Bartle, Nigel Bogle & Sir John
Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today,
together with worldwide CEO Simon Sherwood. It has seven offices
worldwide - London, New York, Los Angeles, Singapore, São Paulo,
Shanghai and Mumbai. BBH employs more than 900 staff globally. In
2009 BBH also opened a 'marketing skunk works' division called BBH
Labs. Hired in 2013 by Sony Computer Entertainment America to do
advertising. In 1997, Leo Burnett Worldwide purchased a 49 percent
share in BBH that share was then held by the Publicist advertising
group. In July 2012, a final 51% share in BBH previously attributed to
the agency's co-founders was bought out by part-owners Publicist
Spell checked.
6. Some companies within this sector
Aegis group plc- is a multinational media and digital marketing communications
company headquartered in London, United Kingdom, and a wholly owned
subsidiary of Dentsu. Its principal services are communications strategy through
digital creative execution, media planning and buying, brand tracking and
marketing analytics. It is organised into six main divisions: Carat, Vizeum,
Posterscope, Isobar, and iProspect. Founded at 1966 (Centrale d'achats radio,
affichage, télévision)1989 (Aegis). It’s revenue £1,135.0 million. Aegis' services
include:
Advertising forecasting.
Communications strategy and consultancy.
Consumer insight and media research solutions.
Offline and Online media planning and buying.
Data analysis and evaluation.
Digital search management (PPC, SEO).
Digital consultancy including email, mobile, and site-build, SEO and digital
creative solutions through the Isobar network,
Media sponsorship - creation, negotiation and management.
Branded content - creation, negotiation and management.
Event sponsorship - creation, negotiation and management including bespoke
event creation.
Sport sponsorship - creation, negotiation and management.
Customer communications planning.
Direct response planning and buying.
Business-to-business media planning and buying.
Spell check.
It had revenue twice so it
got rid of one.
