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  1. 1. MagazineMagazine illustrations Advertisements and Government information Posters publishedGovernment information Posters published during World War Twoduring World War Two, offer a fascinatingfascinating insight into social attitudes of the timeattitudes of the time. It saw its second period of massive growthof massive growth during World War Twoduring World War Two. By the end of 1945, it had reached the amazing figure of £1,754 million. George ReynellGeorge Reynell, an officer at the London Gazette 18121812.
  2. 2. The first TV advert broadcast in the UK was on ITV on 21 September 1955, advertising Gibbs S.R Toothpaste. There are 27,000 hours of domestic content produced a year at a cost of £2.6 billion. Daniel Defoe started the first English magazine, The Review, during after his imprisonment for criticizing the Church of England. The form of the Review set the form for British journals: four small pages, dense print, few illustrations.
  3. 3. Women went topless England won the cup fell out of love with tea and started drinking coffee in the 50s and 60s. “People change their appearance to emulate the look in advertisements”
  4. 4. 60’s 2000
  5. 5. v=Ux5IWwQUaHg v=8LiAjg2_WXA 60’s 2010
  6. 6. More than 45 years on and advertising in the UK overwhelmingly complies with the Codes. Our compliance surveys regularly reveal that more than 97% of ads are in97% of ads are in line with the Advertisingline with the Advertising Codes.Codes. The Advertising Standards AuthorityAdvertising Standards Authority (ASA) is the UK's independent regulator of advertisingUK's independent regulator of advertising across all media, including TV, internet, sales promotions and direct marketing. Our role isOur role is to ensure ads are legalto ensure ads are legal, decent, honest and truthful by applying the Advertising Codes . Our aim at the ASA is to ensure that consumers do not just enjoy the ads they see, but they can trust them too. Trading StandardsTrading Standards The OFTThe OFT OfcomOfcom
  7. 7. Abbott Mead Vickers BBDO is a UK-based advertising agency which has produced several well-known television commercials. AMV become the biggest agency in theAMV become the biggest agency in the UK.UK.AMV is part of the BBDO network, the third largest Agency network in thethird largest Agency network in the “De Moraes joins AMV’s New Team of Creative Partners.” All our work is designed to get people to do something, not just tell them something.
  8. 8. That’s why WE call ‘ Can’t Stop Us Advertising !!!
  9. 9. That’s why WE call ‘ Can’t Stop Us Advertising !!! Thank You !!