1. Advertising and marketing
Advertising or advertizing is a form
of communication for marketing and used to
encourage, persuade, or manipulate an audience.
Marketing is the process of communicating the value of a
product or service to customers, for the purpose of selling
that product or service.
2. Size, shape and structure of the
advertising and marketing industry.
• The Adverting industry generates on average
£6.2 billion annually for the UKs economy.
• In 2010,advertising was estimated at $142.5
billion in the United States and $467 billion
worldwide Internationally, the largest four
advertising companies are Interpublic,
Omnicom, Publicist, and WPP.
3. Companies
Bartle bogle
Bartle Bogle Hegarty is a British advertising agency,
responsible for some notable advertising campaigns
of the last 30 years.
Amaze
Amaze Entertainment was a video game developer from
the United States that sold over 100 games in its ten-year
history (selling nearly 40 million units), for several video
game platforms, with headquarters located in Kirkland,
Washington.
4. Ownership of these companies.
• Bartle bogle
• The company was founded by John Bartle, Nigel Bogle & Sir John
Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today,
together with worldwide CEO Simon Sherwood.It has seven offices
worldwide - London, New York, Los Angeles, Singapore, São Paulo,
Shanghai and Mumbai. BBH employs more than 900 staff globally.
• Amaze
• Amaze was founded by serial entrepreneur Dan Elenbaas and his
business partners Todd Gilbertsen and David Mann. Amaze’s
primary focus was licensed games based on movie franchises,
comic series, and original titles for established videogame
franchises.
5. What other companies do they own.
• Todd Gilbertsen who is one of the three
people who are founders of Amaze is now
President/Owner at Gilbys Street
Department.
6. What other industries in the
advertising and marketing linked to.
• Advertising and marketing is linked to
photography and photo imaging because
when your advertising brand someone is going
to have to take a picture for the advertising
brand and representing it, also magazines are
linked to advertising and marketing because
all the information that’s in there its adverts
and its advertising different brands.
