1. Robert Mitchell
27 Melrose Road, London SW19 3HF email: mitchellrobert@live.co.uk tel: 07770 282641
Linkedin: linkedin.com/in/robert-mitchell-99b173b8
Skill set
1. Ability to very quickly understand a business and its marketplace including recognizing the strategic
directions of competitors and the opportunities open to the company within this marketplace.
2. An ability to clearly assess the risks of any strategy taken by the company and to find ways to nullify them.
3. An ability to structure a company in order to maximize the output while minimizing the overhead.
4. Vast experience of working with Blue Chip companies in all sectors of the market including Retail, Power,
FMCG, Pharmaceutical, Food and Automotive companies.
5. An excellent record of creating cost effective, award winning marketing and advertising with a vast range of
Blue Chip companies in almost every market sector.
6. Highly experienced in recruitment of staff and human resources.
7. Huge experience in dealings at the highest level with the media.
8. Have successfully raised significant funds in the City and have advised several companies on their fund
raising activities especially through SEIS and EIS vehicles.
9. Experience of working as part of a team at the highest level while always remaining focused on the overall
‘big picture’ aims of the company. I enjoy working with other highly skilled ambitious people as I have always
found this brings out the best in me. I love a collaborative and creative environment and it is where I have
always thrived.
10. I have a clear understanding of the rules and obligations of a listed company.
June 2015- present Consultant to film- makers
March 2015 Consultant to Shareholders of INTANDEM FILMS PLC
March 2013 – Feb 2015 CEO of INTANDEM FILMS PLC – AIM listed
I raised over £2.5m over a period of 18months to alleviate debt and allow substantial
working capital. Re-organized the Board bringing in highly respected non executive
directors with skills in different areas and reorganized the overall company with the setting
up of two new divisions. Gained HMRC approval for a new and revolutionary type of film
fund. I raised the number of films that the company was dealing with, from 6 to 32.
June 2012 – Feb 2013 Managing Director of INTANDEM FILM DISTRIBUTION LTD &Board Director of
INTANDEM FILMS PLC
Feb 2012 – June 2012 Consultant to Board of INTANDEM FILMS PLC
Developed a media and person to person PR strategy that led to the share price rising
from 2p to 8.5p in order to facilitate a money raise.
Feb 2010- Feb 2012 Consultanty to Horse Racing Authority and several film makers
Feb 2009 - Jan 2010 Sabatical with family
Walt Disney 1991 - 1991 - 2009
June 2005 – Feb 2009 Senior Vice President and Managing Director
2004 Promoted to Senior Vice President ( Deputy Managing Director)
1998 Promoted to Vice President (Deputy Managing Director)
1992 BVI (UK) Ltd - Deputy Managing Director & Marketing Director
In 1991 I was approached by The Walt Disney Company to start up the UK Company as
part of world-wide distribution network for BVI. Ten years later the company would be No.1
film distributor and employ 45 staff.
I altered the workings of Walt Disney in the UK by persuading them not to bully, but instead
be eager partners in their business. This resulted in the biggest retail and media
promotions any film company, including the James Bond films, have ever had. Key
promotional partners that I persuaded to run film promotions for the first time on an
unprecedented scale include P&G, McDonalds, Powergen, Andrex, Volvo, Boots and
Woolworths. These partners spent over £50million over a 10 year period. Executive
produced 5 award winning movies. Won a BAFTA for services to the Film Industry.

2. Palace Pictures 1986 - 1991
Deputy Managing Director & Marketing Director.
This was an Independent production and film distribution company where I was Involved in
both marketing & production of films.
Utilised my regional expertise by ‘touring’ pictures on the road – I persuaded cinemas to
promote a film six months in advance of release for the first time; the film was When Harry
Met Sally – the campaign built up word of mouth and the result was the 3rd
biggest film of
the year : quite an achievement for an independent low budget film, with no stars in the UK
market, and released on a fraction of the budget of the majors
WarnerBrothers 1983 - 86
1986 Marketing Director.
1983 Advertising Director, working under the umbrella of Columbia / Emi /Warner
Poached from Lonsdales. Persuaded them of the importance of marketing over just
publicity. WB changed every office based on that template and became recognized as the
finest marketing company in the film business. Also persuaded them that their history was
their greatest asset and to prioritise this, including utilizing all their cartoon characters. This
move directly led to WB being the first studio to set up studio stores across the world. This
then led to an involvement in the UK film industry – setting up a marketing body
representative. AIM (All Industry Marketing) – made up of cinema
owners/distributor/agency representatives and film makers. From a nadir of 65million
cinema admissions. In 1985 the changes from my work led to admissions increasing to
over 170m in the following 20 years.
Lonsdales Advertising
Agency
(18th
biggest in the country)
1979 - 82
1982 Account Director - direct responsibility for EMI Films, White Horse Whisky, Yamaha
Motorbikes & Church’s Shoes
Church’s shoes – mid recession, Church’s suffering a severe decline in sales. Expanded
market and distribution. 30% increase in sales in a two year period of being responsible for
this account.
1980 Junior Media Planner / Senior Media Planner/ Account Director
Changed media planning by my knowledge of the geography of the country and work
experience in the Middlesbrough Evening Gazette print rooms. By building relationships
with local editors together with local knowledge I reduced the advertising rates for each of
the 6 film distributor clients by over 70% ; I went on to do the same with radio
1979 Runner