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YO-CE
you’ll see the changes in life
Reason of starting this business
Pros and Cons of selling Yo-Ce?
Pros Cons
-Affordable -’Luxury’ meal
-Simple -Spoil very quickly
-Trending
-Encourage more consumers
to take more breakfast.
location
Near SS15 Taylor’s
College
Taylor’s Uni Lakeside Campus
Market Analysis
Health issues in Malaysian population
(age 15-65) 2012
WHY?
CUSTOMERS
Potential competitors
Potential competitors
How we overcome it to be success?
Marketing strategies
Our cafe/ restaurant
Our product and service benefits
Main focus – yogurt
Contains many varieties of flavors
and toppings!
• Strawberry
• Blackcurrant
• Peach
• Original
• Chocolate
• Greek yogurts
• Kiwis
• Bananas
• Cranberries
• Raisins
• Granolas
Selling through social networks
Advertising? Promotion?
#YoCe4life?
Through events, sponsors and
charity!
And don’t
forget…...
#HASHTAGS
Pricing
Average price in Taylor’s
Lakeside? RM7
Average price in Yogurt
Cereal? Rm4.50!
A simple salad meal cost you rm7 but yogurt cereal
only cost rm4.50! WHAT ARE YOU
WAITING FOR!
Management
strategies
Why Partnerships?
Share cost together Affective Decision Making
Able to subsitute if someone Easy to set up the business
Is unable to work
Organisation Chart
Financial plan
Capital and Loans
RJ – RM40,000
Daniel Tiew – RM40,000
Daniel Chow – RM40,000
Harwinder Singh – RM40,000
Bank Loans – RM200,000
RM200,000+RM160,000 = RM360,000  Total Capital
Start up expenses
 Rental – RM11,000
 Machineries – RM40,000
 Renovation – RM55,000
 Cutleries and Utensils – RM5,000
 Furnitures – RM 25,000
 Advertising – RM8,000
 Labors’ Salary – RM30,000
 Ingredients – RM8,000
 Petrol Fees – RM20,000
 Electricity & Water Bills – RM 25,000
 Maintenance Fees – RM15,000
Total Expenses - RM242,000
Total Capital – Total Expenses = RM360,000-RM242,000 = Leftover income.
Forecast sales and profits
Product Price Year 1 Year 2 Year 3
Yogurt Cereal RM4.50 S=RM 4.50 L= RM6 S=RM 4.50 L= RM6
Yogurt Salad RM5.00 S=RM 5.00 L= RM6.50 S=RM 5.00 L= RM6.50
Product Sales Year 1 Year 2 Year 3
Yogurt Cereal 8000 S=3000 L=6000 S=4000 L=6500
Yogurt Salad 5500 S=2400 L=2600 S=3000 L=4500
Revenue
Product Year 1 Revenue Year 2 Revenue Year 3 Revenue
Yogurt Cereal RM36,000 S=RM13,500
L=RM36,000
S=RM18,000
L=RM39,000
Yogurt Salad RM27,000 S=RM12,000
L=RM16,900
S=RM15,000
L=RM29,250
Total Year
Revenue
RM63,000 RM78,400 RM101,250
Budget Cost
Product Year 1 Year 2 Year 3
Yogurt Cereal RM15,000 RM22,000 RM25,000
Yogurt Salad RM13,750 RM13,000 RM18,750
Total Cost Price RM28,750 RM35,000 RM43,750
Total Year Revenue – Cost Price = PROFIT!
RM242,650 – RM102,500 = RM140,150
PROFIT DISTRIBUTION
TOTAL PROFIT = EXPENSES 60% + Shareholders 40% /4 person
SHAREHOLDERS – RJ
- DANIEL TIEW
- HARWINDER
- DANIEL CHOW
(RM140,150) (RM84,090) (RM56,060)
RM14,015
Profit per person
earned
FINANCIAL PLAN
In the future….
References
 Hollis, T. (2012). Part of a complete breakfast: Cereal characters of the baby boom
era. Gainesville: University Press of Florida.
 Moynihan, D., & Titley, B. (2012). Complete economics for Cambridge IGCSE and
O-level(2nd ed.). Oxford: Oxford University Press.
 Frozen yogurt brand opens new shop with plans to expand its reach - Community |
The Star Online. (n.d.). Retrieved November 13, 2014, from
http://www.thestar.com.my/News/Community/2014/03/06/More-sweet-treats-
for-all-Frozen-yogurt-brand-opens-new-shop-with-plans-to-expand-its-reach/
 The Best Breakfast for You. (n.d.). Retrieved November 13, 2014, from
http://www.shape.com/healthy-eating/diet-tips/best-breakfast-you/slide/5
 Yogurt zing to the everyday Maggie Goreng - Nation | The Star Online. (n.d.).
Retrieved November 13, 2014, from
http://www.thestar.com.my/News/Nation/2014/04/13/Yogurt-zing-to-the-
everyday-Maggie-Goreng/

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Yo- ce

  • 1.
  • 2. YO-CE you’ll see the changes in life
  • 3. Reason of starting this business
  • 4. Pros and Cons of selling Yo-Ce? Pros Cons -Affordable -’Luxury’ meal -Simple -Spoil very quickly -Trending -Encourage more consumers to take more breakfast.
  • 7. Health issues in Malaysian population (age 15-65) 2012 WHY?
  • 11. How we overcome it to be success?
  • 14. Our product and service benefits Main focus – yogurt Contains many varieties of flavors and toppings! • Strawberry • Blackcurrant • Peach • Original • Chocolate • Greek yogurts • Kiwis • Bananas • Cranberries • Raisins • Granolas
  • 15.
  • 17. Advertising? Promotion? #YoCe4life? Through events, sponsors and charity! And don’t forget…... #HASHTAGS
  • 18. Pricing Average price in Taylor’s Lakeside? RM7 Average price in Yogurt Cereal? Rm4.50! A simple salad meal cost you rm7 but yogurt cereal only cost rm4.50! WHAT ARE YOU WAITING FOR!
  • 20. Why Partnerships? Share cost together Affective Decision Making Able to subsitute if someone Easy to set up the business Is unable to work
  • 23. Capital and Loans RJ – RM40,000 Daniel Tiew – RM40,000 Daniel Chow – RM40,000 Harwinder Singh – RM40,000 Bank Loans – RM200,000 RM200,000+RM160,000 = RM360,000  Total Capital
  • 24. Start up expenses  Rental – RM11,000  Machineries – RM40,000  Renovation – RM55,000  Cutleries and Utensils – RM5,000  Furnitures – RM 25,000  Advertising – RM8,000  Labors’ Salary – RM30,000  Ingredients – RM8,000  Petrol Fees – RM20,000  Electricity & Water Bills – RM 25,000  Maintenance Fees – RM15,000 Total Expenses - RM242,000 Total Capital – Total Expenses = RM360,000-RM242,000 = Leftover income.
  • 25. Forecast sales and profits Product Price Year 1 Year 2 Year 3 Yogurt Cereal RM4.50 S=RM 4.50 L= RM6 S=RM 4.50 L= RM6 Yogurt Salad RM5.00 S=RM 5.00 L= RM6.50 S=RM 5.00 L= RM6.50 Product Sales Year 1 Year 2 Year 3 Yogurt Cereal 8000 S=3000 L=6000 S=4000 L=6500 Yogurt Salad 5500 S=2400 L=2600 S=3000 L=4500
  • 26. Revenue Product Year 1 Revenue Year 2 Revenue Year 3 Revenue Yogurt Cereal RM36,000 S=RM13,500 L=RM36,000 S=RM18,000 L=RM39,000 Yogurt Salad RM27,000 S=RM12,000 L=RM16,900 S=RM15,000 L=RM29,250 Total Year Revenue RM63,000 RM78,400 RM101,250
  • 27. Budget Cost Product Year 1 Year 2 Year 3 Yogurt Cereal RM15,000 RM22,000 RM25,000 Yogurt Salad RM13,750 RM13,000 RM18,750 Total Cost Price RM28,750 RM35,000 RM43,750 Total Year Revenue – Cost Price = PROFIT! RM242,650 – RM102,500 = RM140,150
  • 28. PROFIT DISTRIBUTION TOTAL PROFIT = EXPENSES 60% + Shareholders 40% /4 person SHAREHOLDERS – RJ - DANIEL TIEW - HARWINDER - DANIEL CHOW (RM140,150) (RM84,090) (RM56,060) RM14,015 Profit per person earned
  • 29. FINANCIAL PLAN In the future….
  • 30. References  Hollis, T. (2012). Part of a complete breakfast: Cereal characters of the baby boom era. Gainesville: University Press of Florida.  Moynihan, D., & Titley, B. (2012). Complete economics for Cambridge IGCSE and O-level(2nd ed.). Oxford: Oxford University Press.  Frozen yogurt brand opens new shop with plans to expand its reach - Community | The Star Online. (n.d.). Retrieved November 13, 2014, from http://www.thestar.com.my/News/Community/2014/03/06/More-sweet-treats- for-all-Frozen-yogurt-brand-opens-new-shop-with-plans-to-expand-its-reach/  The Best Breakfast for You. (n.d.). Retrieved November 13, 2014, from http://www.shape.com/healthy-eating/diet-tips/best-breakfast-you/slide/5  Yogurt zing to the everyday Maggie Goreng - Nation | The Star Online. (n.d.). Retrieved November 13, 2014, from http://www.thestar.com.my/News/Nation/2014/04/13/Yogurt-zing-to-the- everyday-Maggie-Goreng/