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Introduction to Business
Lecturer : Tay Shir Men
PROJECT 1 : BUSINESS PLAN PRESENTATION
Group Members : Joseph Soh
Tang Fu Hong
Tan Jit Kim
Teh Wei Hong
Thomas Ting Shii Kai
Home cooked food, without the hassle
We deliver fresh ingredients and exciting recipes to your
doorstep so you can make your own healthy meals at home
How It Works?
Watch Me Cut, Watch You Cook Cook!!
BUSINESS
BACKGROUND
iRecipe
Address : No. 8A, Jalan SS15/4D,
Subang Jaya, Petaling Jaya.
Contract no: 05-80567521
E-mail :i.recipes@gmail.com
Business hour: 9a.m ~ 5p.m
▪ We are specialized in producing secret recipes and are
cook by consumer
▪ One day delivered before wanted date
▪ Organic
▪ Fresh
▪ ONLY in SUBANG JAYA AREA
▪ Pre-Order 3 days before wanted date
Information
Location
▪People does not cook well
▪Have no time
▪Doesn't know what to cook
▪Can have fresh meal
▪Eating organic meal
▪Any pax
▪Different cuisine
Reasons for Creating This Business
MARKET
ANALYSIS
HOW BIG IS THE MARKET ?
95%
5%
iRecipe Other competitors
Customers and Their Backgrounds
• The average family income in Subang Jaya range between low to high
income that education level is from minimum high school to
postgraduate.
• All races residents and students from Taylor’s, Sunway and Inti within
Subang Jaya area .
• The population of Subang Jaya is 708,296, we target 35414.8 citizens
of the area.
TRAVEL TO THE
MARKETS WEEKLY
TO BUY REQUIRED
INGREDIENTS?
COMPETITORS
The business faces competitive competition from our
potential competitors such as fast food chains such as
McDonalds, KFC, Pizza hut and Domino Pizza.
Strengths- Able to prepare food in a short interval of time
which will meet the fast pace of modern lifestyle.
Effect- Easy and fast
Weakness- The food they offered does not contain all the
nutrients needed by the human body system
Effect-This is also contributed to a higher obesity rate
among the people.
What are their strengths and
weaknesses?
MARKETING
STRATEGIES
BENEFIT OF OUR PRODUCT
HEALTHY
ORGANIC INGREDIENTS
TARGET FOR
VEGETARIAN
TOO!!
WHY? Halal certified products can be advertised as
Halal and can also display the registered trademark
Halal logo on their packaging, hence making the
products readily acceptable by Halal consumers.
HALAL
TUTORIAL VIDEO
Posted on YouTube to teach by example and supply the
information on the cooking method
PRICING
i) Meals for a day(Single)- RM30 to RM50
ii) Meals for 3 days (Single)- RM80 to RM140
iii) Meals for a day(2PAX)- RM40 to RM70
iv) Meals for 3 days(2PAX)- RM110 to RM200
- Every single package will only have 3 dishes per
meal.
- Every 2 PAX package will have 5 dishes per meal.
i) 	Every	first	time	consumer	will	be	given	a	code	which	discounts	
RM15.	
ii) 	Apply	for	a	membership	from	our	website	will	get	10%	of	discount	
on	every	meal	you	ordered.	(RM50	for	membership	&	it	lasts	6	
months)	
iii) Whenever	special	occasion	comes,	we	will	be	giving	a	promotion	
code	which	can	get	LUCKYDAYMEALS		(free	meals	of	a	day)	or	
discount	for	about	30%.	
iv)		A	Facebook	page	will	be	created	in	order	to	advertise	our	meals	and	
also	to	inform	the	users	about	our	daily	meals	update	&	etc.
Advertising and Promotional Activities
MANAGEMENT
STRATEGIES
WHY? – Easier to get more capital .
Easier to borrow money from bank.
Simple and low cost legal paper work.
Legal Ownership – Partnership
CEO
Assistance
Marketing &
Advertising
Sales Accounting
& Finance
Supply
Chain
Human
Resources
• Media &
Billboards
• Clerk
• Receptionist
• Deliverer
• Leafleteer
• Accommodation
• Accountant
• Transporter
• Procurement
Specialist
Assurance of Halal by JAKIM
The examination should not create or give rise to any question or
doubt and the examination process has covered all aspects of :
• Preparation
• Slaughtering
• Processing
• Handling
• Storage
• Transportation
• Cleaning
• Disinfection and
• Management Including Intentional Practices.
FINANCIAL
PLAN
Calculate Business
Set-up Cost
Accounting fees
Registration and licenses
Equipment and fit-out
Initial working capital
Accounting Fees
Each person contribute
RM20,000
Total 20,000 x 5 = RM100,000
Registration and licenses
Total : RM2,000
Equipment and fit-out
Ingredients : RM500
Cooking Equipments : RM14,000
Containers and Boxes : RM1,000
Vehicles : RM3,000
Total : RM18,500
Initial Working Capital
per year
Range of Worker’s Salary : RM10,000
Advertisement : RM500
Utility : RM5,000
Equipment and fit-out : RM18,500
Registration and licenses : RM2,000
Total : RM36,000
Forecast of Sales
and Expenses
Sales Revenue to Cost of Goods sold and
fixed costs of doing business
Put the pricing
model to the test
–Johnny Appleseed
“Type a quote here.”
Forecast to the next twelve months
Total : RM135,000 divided by 5
Each partner gets RM27000
–Johnny Appleseed
“Type a quote here.”
Forecast the balance sheet
–Johnny Appleseed
“Type a quote here.”
Forecast the cash Flow
RM2,250+
per month
RM2,250+
per month
CONCLUSION
CONCLUSION
In the early stage, we would probably aim our target of market on the
customers from Subang Jaya. In the future, if our business runs pretty
well, we would enlarge it to the whole MALAYSIA and make it worldwide.
Every branch of us will serve different menu of food which depends on the
culture and tradition of the place.
(target of market)
Hence, more special offers and type of interesting advertisement will be
portrayed via different channels. (iRecipe>competitors)
Not only that, we will increase and make more benefits for iRecipe’s
members in order to attract more customers to apply for our membership
system. (marketing strategy) << etc.
In the future when starting to enlarge our business, at first we might loss
some money but at the end can earn x 3 back.
REFERENCES
Malaysia: New guidelines on halal certification. (2013, March
24). Retrieved October 29, 2015, from http://halalfocus.net/
malaysia-new-guidelines-on-halal-certification/
Financial plan template. (n.d.). Retrieved October 30, 2015,
from https://www.commbank.com.au/business/can/business-
templates-and-forms/financial-plan-template.html
Financial plan template. (n.d.). Retrieved October 30, 2015,
from https://www.commbank.com.au/business/can/business-
templates-and-forms/financial-plan-template.html
References
Business presentation 1 2 (1)

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Business presentation 1 2 (1)

  • 1. Introduction to Business Lecturer : Tay Shir Men PROJECT 1 : BUSINESS PLAN PRESENTATION Group Members : Joseph Soh Tang Fu Hong Tan Jit Kim Teh Wei Hong Thomas Ting Shii Kai
  • 2. Home cooked food, without the hassle We deliver fresh ingredients and exciting recipes to your doorstep so you can make your own healthy meals at home
  • 3. How It Works? Watch Me Cut, Watch You Cook Cook!!
  • 5. iRecipe Address : No. 8A, Jalan SS15/4D, Subang Jaya, Petaling Jaya. Contract no: 05-80567521 E-mail :i.recipes@gmail.com Business hour: 9a.m ~ 5p.m
  • 6. ▪ We are specialized in producing secret recipes and are cook by consumer ▪ One day delivered before wanted date ▪ Organic ▪ Fresh ▪ ONLY in SUBANG JAYA AREA ▪ Pre-Order 3 days before wanted date Information
  • 8. ▪People does not cook well ▪Have no time ▪Doesn't know what to cook ▪Can have fresh meal ▪Eating organic meal ▪Any pax ▪Different cuisine Reasons for Creating This Business
  • 10. HOW BIG IS THE MARKET ? 95% 5% iRecipe Other competitors
  • 11. Customers and Their Backgrounds • The average family income in Subang Jaya range between low to high income that education level is from minimum high school to postgraduate. • All races residents and students from Taylor’s, Sunway and Inti within Subang Jaya area . • The population of Subang Jaya is 708,296, we target 35414.8 citizens of the area.
  • 12. TRAVEL TO THE MARKETS WEEKLY TO BUY REQUIRED INGREDIENTS?
  • 13.
  • 14. COMPETITORS The business faces competitive competition from our potential competitors such as fast food chains such as McDonalds, KFC, Pizza hut and Domino Pizza.
  • 15. Strengths- Able to prepare food in a short interval of time which will meet the fast pace of modern lifestyle. Effect- Easy and fast Weakness- The food they offered does not contain all the nutrients needed by the human body system Effect-This is also contributed to a higher obesity rate among the people. What are their strengths and weaknesses?
  • 17. BENEFIT OF OUR PRODUCT HEALTHY ORGANIC INGREDIENTS
  • 18.
  • 20. WHY? Halal certified products can be advertised as Halal and can also display the registered trademark Halal logo on their packaging, hence making the products readily acceptable by Halal consumers. HALAL
  • 21. TUTORIAL VIDEO Posted on YouTube to teach by example and supply the information on the cooking method
  • 22. PRICING i) Meals for a day(Single)- RM30 to RM50 ii) Meals for 3 days (Single)- RM80 to RM140 iii) Meals for a day(2PAX)- RM40 to RM70 iv) Meals for 3 days(2PAX)- RM110 to RM200 - Every single package will only have 3 dishes per meal. - Every 2 PAX package will have 5 dishes per meal.
  • 23. i) Every first time consumer will be given a code which discounts RM15. ii) Apply for a membership from our website will get 10% of discount on every meal you ordered. (RM50 for membership & it lasts 6 months) iii) Whenever special occasion comes, we will be giving a promotion code which can get LUCKYDAYMEALS (free meals of a day) or discount for about 30%. iv) A Facebook page will be created in order to advertise our meals and also to inform the users about our daily meals update & etc. Advertising and Promotional Activities
  • 25. WHY? – Easier to get more capital . Easier to borrow money from bank. Simple and low cost legal paper work. Legal Ownership – Partnership
  • 26. CEO Assistance Marketing & Advertising Sales Accounting & Finance Supply Chain Human Resources • Media & Billboards • Clerk • Receptionist • Deliverer • Leafleteer • Accommodation • Accountant • Transporter • Procurement Specialist
  • 27. Assurance of Halal by JAKIM The examination should not create or give rise to any question or doubt and the examination process has covered all aspects of : • Preparation • Slaughtering • Processing • Handling • Storage • Transportation • Cleaning • Disinfection and • Management Including Intentional Practices.
  • 29. Calculate Business Set-up Cost Accounting fees Registration and licenses Equipment and fit-out Initial working capital
  • 30. Accounting Fees Each person contribute RM20,000 Total 20,000 x 5 = RM100,000
  • 31. Registration and licenses Total : RM2,000 Equipment and fit-out Ingredients : RM500 Cooking Equipments : RM14,000 Containers and Boxes : RM1,000 Vehicles : RM3,000 Total : RM18,500
  • 32. Initial Working Capital per year Range of Worker’s Salary : RM10,000 Advertisement : RM500 Utility : RM5,000 Equipment and fit-out : RM18,500 Registration and licenses : RM2,000 Total : RM36,000
  • 33. Forecast of Sales and Expenses Sales Revenue to Cost of Goods sold and fixed costs of doing business
  • 34. Put the pricing model to the test
  • 35. –Johnny Appleseed “Type a quote here.” Forecast to the next twelve months Total : RM135,000 divided by 5 Each partner gets RM27000
  • 36. –Johnny Appleseed “Type a quote here.” Forecast the balance sheet
  • 37. –Johnny Appleseed “Type a quote here.” Forecast the cash Flow RM2,250+ per month RM2,250+ per month
  • 39. CONCLUSION In the early stage, we would probably aim our target of market on the customers from Subang Jaya. In the future, if our business runs pretty well, we would enlarge it to the whole MALAYSIA and make it worldwide. Every branch of us will serve different menu of food which depends on the culture and tradition of the place. (target of market) Hence, more special offers and type of interesting advertisement will be portrayed via different channels. (iRecipe>competitors) Not only that, we will increase and make more benefits for iRecipe’s members in order to attract more customers to apply for our membership system. (marketing strategy) << etc. In the future when starting to enlarge our business, at first we might loss some money but at the end can earn x 3 back.
  • 41. Malaysia: New guidelines on halal certification. (2013, March 24). Retrieved October 29, 2015, from http://halalfocus.net/ malaysia-new-guidelines-on-halal-certification/ Financial plan template. (n.d.). Retrieved October 30, 2015, from https://www.commbank.com.au/business/can/business- templates-and-forms/financial-plan-template.html Financial plan template. (n.d.). Retrieved October 30, 2015, from https://www.commbank.com.au/business/can/business- templates-and-forms/financial-plan-template.html References