Business Proposal Team Members : Philip, Alex, Esther, Jenny & David
Introduction <ul><li>Care Bakery is a new organic bakery specializing in gluten, wheat and dairy free products. </li></ul><ul><li>We believe that those with wheat and gluten sensitivities should have easy access to delicious breads and baked goods wherever they are. </li></ul><ul><li>We are committed to improving the way you eat and to promote a Carefree, gluten free lifestyle </li></ul>
Company Summary <ul><li>Care bakery managed by 5 partners. These partners represent sales, management, finance and administration areas respectively. </li></ul><ul><li>The partners will provide funding from their own savings, which will cover start-up expenses and provide a financial cushion for the operation. </li></ul><ul><li>The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area. </li></ul>
Products <ul><li>Care Bakery provides non-gluten baked goods and pastries to diet-conscious and wheat-allergic consumers. Special considerations are made for all common food allergies such as dairy, yeast, wheat, and eggs. </li></ul>
Products <ul><li>Spelt breads, muffins and pastries Spelt flour is the most common wheat-alternative flour as it has the same characteristics as wheat which provides similar taste, consistency and behaviors creating goods that are just as good as any wheat baked good. </li></ul><ul><li>Yeast-free breads Many people have an allergy to yeast, or have been warned by their doctors not to eat it. We provide a line of yeast-free breads. </li></ul>
Products <ul><li>Dairy-free muffins and pastries Most breads do not require any dairy products, so they are not a consideration. Muffins and pastries most often require butter. To avoid this, we use a soy substitute. </li></ul><ul><li>Egg-free breads, muffins and pastries Eggs are most common in muffins and pastries. Applesauce can be used as a substitute as it provides the same amount of moisture that is required. </li></ul>
Market Analysis <ul><li>Our target market includes people who are health conscious and/or have common food allergies . </li></ul><ul><li>This is a niche market since most bakeries do not cater to these needs with the exception of high-fiber diets. </li></ul><ul><li>Our target market consists of three groups: </li></ul><ul><li>The Allergy Group The Doctor Diet Group The Diet Craze Group </li></ul>
Market Analysis The Allergy Group According to HPB survey, 1 out of 5 people suffer from a common food allergy, however many bakeries do not cater to their needs.
Market Analysis The Doctor Diet Group For health reasons, many people are warned off certain foods by their doctors because of high cholesterol and blood pressure. Currently the main killer in Singapore is heart disease according to Singapore Heart Foundation Survey. Many Singaporean aged 50+ are going on special diets to prevent heart disease.
Market Analysis The Diet Craze Group Singapore HPB start to encourages people to eat only non-gluten flours such as spelt, and to avoid dairy. While this target market is quite large, it is ever fluctuating since most people is making modifications to their diet based on their desire to lose weight.
Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers Growth CAGR The Allergy Group 15% 32,000 36,800 42,320 48,668 55,968 15.00% The Doctor Group 15% 19,200 22,080 25,392 29,201 33,581 15.00% The Dieters Group 15% 48,000 55,200 63,480 73,002 83,952 15.00% Total 15.00% 99,200 114,080 131,192 150,871 173,501 15.00%
Target Market <ul><li>We will mainly focus on the "allergy group" and the "diet craze" group since they are the most prevalent and steady of customers. </li></ul><ul><li>We expect that the "doctor diet group" will make up a smaller portion of our customers. </li></ul><ul><li>We are specifically filling the needs of the "allergy group" and the '"diet craze" group, so we expect the most business from this group. </li></ul>
Start-up Summary <ul><li>The primary expense to establish the Care Bakery is the mortgage loan estimated at $175,000 to rent the vacant space in IMM Shopping Mall. The shop was previously used as a bakery and we plan to buy the used equipment along with the space. We intends to invest $7,500 to cover the other cost of start-up. These costs include: </li></ul><ul><li>Advertising brochures. </li></ul><ul><li>Bakery ingredients. </li></ul><ul><li>Insurance. </li></ul><ul><li>Bakery accessories, i.e. paper bags, cartons, etc. </li></ul>
Start-up Summary Start-up Expenses to Fund $5,408 Start-up Assets to Fund $187,092 Total Funding Required $192,500 Assets Non-cash Assets from Start-up $175,000 Cash Requirements from Start-up $12,092 Additional Cash Raised $0 Cash Balance on Starting Date $12,092 Total Assets $187,092 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $173,000 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $12,000 Total Liabilities $185,000 Capital Planned Investment Untitled $0 Partners investment $7,500 Other $0 Additional Investment Requirement $0 Total Planned Investment $7,500 Loss at Start-up (Start-up Expenses) ($5,408) Total Capital $2,092 Total Capital and Liabilities $187,092 Total Funding $192,500
Sales Strategy <ul><li>Our strategy focuses on building a customer base by providing good customer experience. With the addition of the coffee bar and lunch menu, we hope to have customers make our bakery as their one-stop destination for breakfast or lunch. </li></ul><ul><li>We would also like to work closely with local doctors and elder care homes to bring in customers with health problems. We are already in negotiations with TTS & Changi Hospitals to insure referrals to our bakery for his patients. </li></ul>
Sales Forecast <ul><li>Our sales forecast assumes the following changes: </li></ul><ul><li>Bread sales in the weekend & holidays will be slightly higher since more people will be having BBQs and picnics requiring items such as hamburger and hotdog buns. </li></ul><ul><li>Bread and pastry sales will be higher in November and December because of the food-oriented holidays. </li></ul><ul><li>Coffee sales will be higher in cold weather, and for hot weather sales of sodas and iced beverages will increase. </li></ul>