3.
The objective of this learning object is to
review the 2013 vs. 2014 operational
results and determine if The Baker’s Dozen
is on track to meet it’s 2014 objectives. In
addition, we will review a training plan and
discuss next steps.
Objective
4.
Survey Results :
Macadamia– 4.7
Peanut Butter – 4.2
Oatmeal – 4.1
Sugar – 4.0
Lemon – 3.5
Chocolate Chip – 2.2
2013 Survey Results
In December 2013, The
Baker’s Dozen management
sent out a survey to 100
recent customers to capture
their feedback regarding
their cookies. The feedback
documented in the surveys
indicated that the chocolate
chip cookie was rated the
lowest on a scale of 1-5, with
an average score of 2.2 and
the macadamia cookie was
the rated the highest with an
average score of 4.7.
5.
Q1 2013 Revenue
The Baker's Dozen
Q1 2013 Results of Revenue
4/8/2014
The Baker's Dozen
CONFIDENTIAL
Product Sales Data
Product name Cookies
Q1 2013 estimated unit sales $47,000.00
Q1 2014 estimated unit sales $37,000.00
Year Over Year Q1 Results by Product (2013) Q1 2013
Macadamia $ 13,000.00
Chocolate Chip $ 11,000.00
Peanut Butter $ 8,500.00
Oatmeal $ 5,000.00
Lemon $ 5,000.00
Sugar $ 4,500.00
Total Revenue $ 47,000.00
6.
Q1 2014 Revenue
The Baker's Dozen
Q1 2014 Results of Revenue
4/8/2014
The Baker's Dozen
CONFIDENTIAL
Product Sales Data
Product name Cookies
Q1 2013 estimated unit sales $47,000.00
Q1 2014 estimated unit sales $37,300.00
Year Over Year Q1 Results by Product (2013) Q1 2013
Macadamia $ 13,500.00
Peanut Butter $ 8,000.00
Oatmeal $ 5,500.00
Lemon $ 5,000.00
Sugar $ 3,000.00
Chocolate Chip $ 2,300.00
Total Revenue $ 37,300.00
7.
Year over Year Q1 results
show a difference of $9700
loss in revenue
Approximately $225 a day in
wasted ingredients
80% of the staff was hired in
between Q4 2013 and Q1
2014
2013 vs. 2014
8.
As a result, the staff at The Baker’s Dozen needed to
recalibrate on how to make the chocolate chip cookies to
improve the quality and taste of the cookie.
All staff members are to complete this Blackboard course
to understand the need for the training in addition to
some tutorials on how to make the perfect chocolate chip
cookie.
Upon completion, each staff member will demonstrate
the ability to make the perfect chocolate chip cookie and
receive manager approval.
Training Plan & Next Steps
