2. THE FIRST MUSIC VIDEO
The first music video was aired in 1981 by the Buggles called ‘ Video
killed the radio star’
It is a performance video with a variety of shots of the band members
playing their instruments.
They were pioneers
https://www.youtube.com/watch?v=W8r-tXRLazs
3. THE PURPOSES OF MUSIC VIDEOS
Essentially the main purpose of a music video is to promote the artist
For more mainstream artists they are commonly made to increase the
marketing of their song
However for some indie artists they like to have a message behind it
4. EVALUATION OF MUSIC VIDEOS
Music videos have developed by obviously the advancement in
technology, the increase in demand for product placement,
intertextuality and collaborations.
5. WAYS TO WATCH MUSIC VIDEOS
When the first wave of music videos came out you would only be able
to watch the on a programme called ‘MTV’. The music videos were
being controlled by VJ’s as they had control over what videos they
wanted to play
Whereas now because of social networking platforms evolving.
Platforms such as Vevo and YouTube
These allow audiences to access the music videos of the artist of their
choice which gives audience the control and freedom to what they
watch
