2. Type of video - Conceptual
We have decided to use a conceptual music video to convey the theme of
rebelliousness and make the video more edgy
We want this to be a unique and dramatic way of showing this theme
We also want the audience to focus on the music and get a vibe from it and not
just concentrate on how the Dj looks in his performance. By him being in the music
video it suits his personality of him wanting to be the centre of attention
Our artist will be a mainstream artist who is somewhat new to the industry – similar
to Marshmello. We want to aim to increase his identity and popularity as a solo
artist, hence why we are not going to have a narrative with lots of characters in it
because that would take attention away from the artist
This conceptual video also promotes him because it shows him as the centre of
attention, rule breaking, unique and mysterious
