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LA POZZI 
Presentation
CONCEPT 
La Pozzi is a cosmetics brand in the beauty industry that seeks to serve an 
audience that is ready to serve the client results without causing medium to long 
term damage. We have centralized our efforts in promoting personal and 
professional satisfaction to our employees and partners. 
We are a Brazilian Based company 
dedicated to professional cosmetics hair 
products, with high-tech ingredients and 
natural extracts, with the proposal to leave 
your hair smooth and with perfect natural-looking 
shine. 
La Pozzi goes beyond besides just another find in the 
industry.
MISSÃO 
VISÃO 
ABOUT US 
VALORES 
Preserve transparency in our 
relationships and excellent 
customer service through an 
honest relationship. We Value and 
develop a professional team with 
synergy. 
To keep growing in innovation and 
creation of professional products with 
quality that may not cause harm to the 
professional hairstylist nor the client. At 
the same time allowing the clients to be 
satisfied with the hair and products that 
offer the results she is looking for. 
DIFERENCIAL COMPETITIVO 
Our differential is strongly linked to 
innovation in our products. 
Provide high quality products in our 
distribution, satisfying different types of 
consumers, to be recognized as Top 
Brazilian Brand in the hair industry. Make 
people happier by promoting beauty and 
high self-esteem.
MARKETING & SALES 
SALES AND PROMOTION STRATEGIES 
In Brazil we promote our product using outdoors, internet, 
magazine marketing and e-mail marketing. In our event productions we 
offer promotions to our clients. We use different strategies in order to retain 
clients as well as to help tHE company grow. 
As our expansion grows into our international offices, we will be 
dealing individually with each distributor and new partners of the company 
in order to promote the company in his/her area. 
CLIENT RELATIONSHIP 
Here in Brazil, the government organ responsible for product 
quality control and health consider several active ingredients illegal and that 
are not allowed in cosmetics use anymore. In order to be a serious 
company in Brazil we need to be within the law. Our products our inspected 
from the production to the end process to guarantee quality and result in our 
product.
MARKETING E SALES 
- Google Addword Campaign 
We perform specific link sponsored campaigns to reach the 
public interest more quickly and efficiently 
- Social medias and Web Site 
We work focused on facilitating research in the web search engines to 
reach more clients specifically in the area of cosmetics and beauty industry. 
In our Site, our English and Spanish versions will be up and running by 
the end of November. In our site we will have several options to help the 
distributor as well as the professional hairstylist to any questions or 
concerns they may have. Our goal is to connect us closer to you with the 
use of technology. 
- Currently in Brazil we make announcements in the biggest magazine 
in the beauty industry (Cabelos & Cia). 
- E-mail marketing 
We like to stay in constant communication, so we use e-mail in 
order to send any new information, products, classes...
PRODUCTS
ANVISA 
Quality Certification 
Health Government Organ 
Nacional Surveillance Agency
Okra Brush – Smoothing treatment 
Active ingredients are hyaluronic acid, keratin, 
collagen and fruit extracts. It offers comfort and 
result for the professional to the client. 
ADVANTAGES 
- An amazing way to earn money in the salon with 
amazing results such as volume reduction; 
- A good looking and easy to use bottle approved 
by hairstylist, that also offers the salon great eye 
candy; 
-Keeps the salon SMOKELESS AND ODORLESS 
offering a better experience for the client; 
Locktight lid with 
no leakage
Okra Day – HomeCare 
Shampooing e Conditioner 
Products with high concentrations off essential active 
ingredients to provide 3 times more silky, smooth, 
shiny hair. 
Amazing 
Fragrance
Okra Day – Treatment 
Capilar Masque 
Great consistency with a pearl look as well as 
concentrated texture. Extreme hydration. In only 5 
minutes you can achieve the treatment. 
Okra Day – Finishing Products 
Leave-In 
Extremely detangling effect with thermal protection 
that offers great texture and shine and without 
making it heavy. 
- Suitable for dry and dull hair. 
Anti-Frizz Serum 
Rich with the best silicones. Great scent, provides 
a good touch and shine to the hair. 
- Always Used on dry hair after thermal processing; 
- Cream based Silicone that does not separate; 
- UNIQUE PRODUCT IN THE BRAZILIAN 
MARKET.
Blond Brush – Neutralizing Smoothing Treatment 
Active Ingredients such as hyaluronic acid, fruit 
extract, collagen, special types of keratin and violet 
flower. 
ADVANTAGES 
- Provides volume reduction with a special touch 
and neutralizing and toning of yellowness 
(brasiness) in platinum, highlighted or blond hair; 
- It features an easy application and profitability to 
your salon 
- SHAMPOOING also tones down the brassiness 
color of the hair offering shine as well as easy to 
detangle.
Blond Care – HomeCare 
Shampooing – Conditioner 
Products that will help in the maintenance of your 
blond hair when brassiness is not desired. Allowing 
the hair to have platinum to pearl looking hair. 
ADVANTAGES 
Toning down of brassiness looking colors, shine, 
long lasting, fast effects, fragrance from pau-rosa 
and detangling effect. 
The beautiful blondes 
are BORN HERE!!!
Blond Care – Treatment 
Capilar Masque 
Toning products that help the hair stay more 
blonde without brassiness effects. Tested and 
approved by hairstylist worldwide. 
Blond Care – Finishing Products 
Leave-In 
With thermal protection. Suitable for fine hair, 
sensitive due to discoloration and highlights. 
Serum 
Oils and unique silicones, chosen to provide shine 
and great touch to hair.
Diamond Glow - Finishing Product 
+ SHINE SERUM offers extreme protection against thermal 
and solar damages, can be used before and after 
the blowdryer and flatiron. 
- Professional use only. 
- Offers a better result in the execution of the 
smoothing treatment, eliminates all frizz in the hair. 
- Very soothing fragrance, lightweight and 
concentrated. 
KITS – Smoothing Treatments 
KIT BLOND BRUSH + DIAMOND GLOW 
KIT OKRA BRUSH + DIAMOND GLOW 
razilian riches!!!
Before 
and 
After
Before After Before 
Results 
After Before 
After Before 
After Before 
After 
Before After
EVERYTHING 
YOU NEED 
TO KNOW
Edition 215 
JAN/14 
Edition 217 
MAR/14 
Edition 
MAI/14 
Edition 221 
JUL/14 
Edition 223 
SET/14 
PROPAGANDA 
BUSDOOR 
MAGAZINE 
Cabelos&Cia
SITE 
La Pozzi is very well 
positioned on google 
adwords 
www.lapozzi.com.br 
SOCIAL 
NETWORKS 
La Pozzi is in all 
major social 
netwoks. 
GOOGLE
6 a 9 de setembro de 2014 
PROPAGANDA 
WHAT A SUCCESS!
TRAINING AND 
WORKSHOPS 
La Pozzi offers different 
types of training 
classes and workshops
Centro de Beleza Charmant 
(Shopping Nações Limeira – SP) 
Salão Jusqu’à Beauty 
(Limeira -SP) 
CLIENTES IN BRAZIL 
Centro de Beleza Charmant 
(Limeira - SP) 
Salão Jusqu’à Beauty 
(Marília –SP) 
Salão Leandro & Alessandro 
(Nova Iguaçu - RJ) 
Salão Leandro & Alessandro 
(Macaé - RJ)
www.lapozzi.com.br 
International Expansion Manager 
daniel@lapozzi.com.br 
55-22-2645-3080 / 55-22-997-531-158 
New York Office 646-688-5143 
r 
We are open to new distributors, 
for more info: 
Daniel Rosado

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La Pozzi - Presentation

  • 2. CONCEPT La Pozzi is a cosmetics brand in the beauty industry that seeks to serve an audience that is ready to serve the client results without causing medium to long term damage. We have centralized our efforts in promoting personal and professional satisfaction to our employees and partners. We are a Brazilian Based company dedicated to professional cosmetics hair products, with high-tech ingredients and natural extracts, with the proposal to leave your hair smooth and with perfect natural-looking shine. La Pozzi goes beyond besides just another find in the industry.
  • 3. MISSÃO VISÃO ABOUT US VALORES Preserve transparency in our relationships and excellent customer service through an honest relationship. We Value and develop a professional team with synergy. To keep growing in innovation and creation of professional products with quality that may not cause harm to the professional hairstylist nor the client. At the same time allowing the clients to be satisfied with the hair and products that offer the results she is looking for. DIFERENCIAL COMPETITIVO Our differential is strongly linked to innovation in our products. Provide high quality products in our distribution, satisfying different types of consumers, to be recognized as Top Brazilian Brand in the hair industry. Make people happier by promoting beauty and high self-esteem.
  • 4. MARKETING & SALES SALES AND PROMOTION STRATEGIES In Brazil we promote our product using outdoors, internet, magazine marketing and e-mail marketing. In our event productions we offer promotions to our clients. We use different strategies in order to retain clients as well as to help tHE company grow. As our expansion grows into our international offices, we will be dealing individually with each distributor and new partners of the company in order to promote the company in his/her area. CLIENT RELATIONSHIP Here in Brazil, the government organ responsible for product quality control and health consider several active ingredients illegal and that are not allowed in cosmetics use anymore. In order to be a serious company in Brazil we need to be within the law. Our products our inspected from the production to the end process to guarantee quality and result in our product.
  • 5. MARKETING E SALES - Google Addword Campaign We perform specific link sponsored campaigns to reach the public interest more quickly and efficiently - Social medias and Web Site We work focused on facilitating research in the web search engines to reach more clients specifically in the area of cosmetics and beauty industry. In our Site, our English and Spanish versions will be up and running by the end of November. In our site we will have several options to help the distributor as well as the professional hairstylist to any questions or concerns they may have. Our goal is to connect us closer to you with the use of technology. - Currently in Brazil we make announcements in the biggest magazine in the beauty industry (Cabelos & Cia). - E-mail marketing We like to stay in constant communication, so we use e-mail in order to send any new information, products, classes...
  • 7. ANVISA Quality Certification Health Government Organ Nacional Surveillance Agency
  • 8. Okra Brush – Smoothing treatment Active ingredients are hyaluronic acid, keratin, collagen and fruit extracts. It offers comfort and result for the professional to the client. ADVANTAGES - An amazing way to earn money in the salon with amazing results such as volume reduction; - A good looking and easy to use bottle approved by hairstylist, that also offers the salon great eye candy; -Keeps the salon SMOKELESS AND ODORLESS offering a better experience for the client; Locktight lid with no leakage
  • 9. Okra Day – HomeCare Shampooing e Conditioner Products with high concentrations off essential active ingredients to provide 3 times more silky, smooth, shiny hair. Amazing Fragrance
  • 10. Okra Day – Treatment Capilar Masque Great consistency with a pearl look as well as concentrated texture. Extreme hydration. In only 5 minutes you can achieve the treatment. Okra Day – Finishing Products Leave-In Extremely detangling effect with thermal protection that offers great texture and shine and without making it heavy. - Suitable for dry and dull hair. Anti-Frizz Serum Rich with the best silicones. Great scent, provides a good touch and shine to the hair. - Always Used on dry hair after thermal processing; - Cream based Silicone that does not separate; - UNIQUE PRODUCT IN THE BRAZILIAN MARKET.
  • 11. Blond Brush – Neutralizing Smoothing Treatment Active Ingredients such as hyaluronic acid, fruit extract, collagen, special types of keratin and violet flower. ADVANTAGES - Provides volume reduction with a special touch and neutralizing and toning of yellowness (brasiness) in platinum, highlighted or blond hair; - It features an easy application and profitability to your salon - SHAMPOOING also tones down the brassiness color of the hair offering shine as well as easy to detangle.
  • 12. Blond Care – HomeCare Shampooing – Conditioner Products that will help in the maintenance of your blond hair when brassiness is not desired. Allowing the hair to have platinum to pearl looking hair. ADVANTAGES Toning down of brassiness looking colors, shine, long lasting, fast effects, fragrance from pau-rosa and detangling effect. The beautiful blondes are BORN HERE!!!
  • 13. Blond Care – Treatment Capilar Masque Toning products that help the hair stay more blonde without brassiness effects. Tested and approved by hairstylist worldwide. Blond Care – Finishing Products Leave-In With thermal protection. Suitable for fine hair, sensitive due to discoloration and highlights. Serum Oils and unique silicones, chosen to provide shine and great touch to hair.
  • 14. Diamond Glow - Finishing Product + SHINE SERUM offers extreme protection against thermal and solar damages, can be used before and after the blowdryer and flatiron. - Professional use only. - Offers a better result in the execution of the smoothing treatment, eliminates all frizz in the hair. - Very soothing fragrance, lightweight and concentrated. KITS – Smoothing Treatments KIT BLOND BRUSH + DIAMOND GLOW KIT OKRA BRUSH + DIAMOND GLOW razilian riches!!!
  • 16. Before After Before Results After Before After Before After Before After Before After
  • 18. Edition 215 JAN/14 Edition 217 MAR/14 Edition MAI/14 Edition 221 JUL/14 Edition 223 SET/14 PROPAGANDA BUSDOOR MAGAZINE Cabelos&Cia
  • 19. SITE La Pozzi is very well positioned on google adwords www.lapozzi.com.br SOCIAL NETWORKS La Pozzi is in all major social netwoks. GOOGLE
  • 20. 6 a 9 de setembro de 2014 PROPAGANDA WHAT A SUCCESS!
  • 21. TRAINING AND WORKSHOPS La Pozzi offers different types of training classes and workshops
  • 22. Centro de Beleza Charmant (Shopping Nações Limeira – SP) Salão Jusqu’à Beauty (Limeira -SP) CLIENTES IN BRAZIL Centro de Beleza Charmant (Limeira - SP) Salão Jusqu’à Beauty (Marília –SP) Salão Leandro & Alessandro (Nova Iguaçu - RJ) Salão Leandro & Alessandro (Macaé - RJ)
  • 23. www.lapozzi.com.br International Expansion Manager daniel@lapozzi.com.br 55-22-2645-3080 / 55-22-997-531-158 New York Office 646-688-5143 r We are open to new distributors, for more info: Daniel Rosado