Indian Multinational   Conglomerate
• The company headquartered in the  Bombay House in Mumbai, India. Tata  Group is one of the largest companies in  India b...
• The Tata Group has operations in more  than 80 countries across six continents  and its companies export products and  s...
1868• Jamshetji Nusserwanji Tata starts a  private trading firm, laying the  foundation of the Tata group.
• The foundation of what would grow to become  the Tata Group was laid in 1868 by Jamshetji  Nusserwanji Tata — then a 29-...
• The beginning of the Tata Group can be  traced back to 1868, when Jamshetji  Nusserwanji Tata established a trading  com...
1874• The Central India Spinning, Weaving and  Manufacturing Company is set up, marking the  groups entry into textiles an...
• Empress Mills, a textiles venture set up in Nagpur in  central India in 1877, was the first of the big industrial  proje...
1902• The Indian Hotels Company is incorporated to  set up the Taj Mahal Palace and Tower, Indias  first luxury hotel, whi...
1907• The Tata Iron and Steel Company (now Tata  Steel) is established to set up Indias first iron  and steel plant in Jam...
• Tata Limited was established in London in 1907  as the Tata Group‘s representative in Europe.  The company has evolved t...
Areas of business• A fully computerised system for worldwide  sourcing of equipment, spares, raw materials  and services.•...
• Raising of finance for trading operations and  investments.• Identification of potential partners for collaborative  ven...
1912• Tata Steel introduces eight-hour working days.• Tata Steel introduced eight-hour working days in 1912, well  before ...
1932• Tata Airlines, a division of Tata Sons,  is established, opening up the aviation  sector in India. Air India was  na...
• In 1945, he founded Tata Motors. In 1948, JRD Tata  launched Air India International as Indias first  international airl...
1939Tata Chemicals, now the largestproducer of soda ash in thecountry, is established
•1952• Jawaharlal Nehru, Indias first Prime  Minister, requests the group to  manufacture cosmetics in  India, leading to ...
1954• Indias major marketing, engineering and manufacturing  organisation, Voltas, is established1962• Tata Finlay (now Ta...
1968• Tata Consultancy Services (TCS), Indias first software services company, is established as a division of Tata Sons19...
1995• Tata Quality Management Services institutes the JRD QV  Award, modelled on the Malcolm Baldrige National  Quality Va...
• Taj Air offers executive charter services in India and  overseas. Established in 1993, it is an associate of Indian  Hot...
1998• Tata Indica — Indias first indigenously  designed and manufactured car — is  launched by Tata  Motors, spearheading ...
1999• The new Tata group corporate mark and logo are  launched2000• Tata Tea (now Tata Global Beverages) acquires  the Tet...
2002• Tata Sons acquires a controlling stake in VSNL (renamed  Tata Communications in 2008), Indias leading  international...
2004• Tata Motors is listed on the worlds largest bourse, the  New York Stock Exchange, the second group company to  do so...
2005• Tata Steel acquires Singapore-based steel  company NatSteel by subscribing to 100 per cent  equity of its subsidiary...
2006• Tata Sky satellite television service launched  across the country• Foundation stone for the Tata Medical Centre  un...
2007• Tata Steel acquires the Anglo-Dutch  company Corus, making it the worlds  fifth-largest steel producer• TCS inaugura...
• Computational Research Laboratories, a division  of Tata Sons, develops Eka, one of the fastest  supercomputers in the w...
2008• Tata Motors unveils Tata Nano, the                        th  People‘s Car, at the 9 Auto Expo in Delhi  on January ...
2009• Tata Motors announces commercial launch of the Tata  Nano; Tata Nano draws over 2.03 lakh bookings; first  100,000 o...
• TRF acquires Dutch Lanka Trailer Manufacturers  (DLT), Sri Lanka, a world-class trailer manufacturing  company.• Jaguar ...
• Tata Chemicals launches Tata Swach — the  world‘s most cost-effective water purifier• Tata Housing makes waves with its ...
2010• TRF acquires UK-based Hewitt Robins  International• New plant for Tata Nano at Sanand inaugurated• Advinus Therapeut...
• Tata DOCOMO launches its 3G services in Maharashtra  and Gujarat• Brunner Mond acquires 100-per-cent stake in leading  v...
2011• Tata Coffee and Starbucks sign MoU for strategic alliance  in India• Tata Chemicals rebrands its global subsidiaries...
• Tata Nano begins international journey with Sri                                      th  Lanka, as Tata Motors celebrate...
•   ASIA PACIFIC•   CHINA•   EUROPE•   MIDDLE EAST•   AMERICA•   UNITED KINGDOM
• Asia Pacific is a key market for the Tata group as it  enjoys a strong brand presence in the region — apart  from the In...
• Several Tata companies have set up manufacturing  plants, sales and marketing operations and  representative offices aro...
• Currently the Tata group has a fairly significant presence  in China, with the number of companies and operations  growi...
• Tata Africa Holdings has a strong presence in over 10 African  countries with investments exceeding US$100 million. The ...
• The countries of the Gulf Cooperation Council — the  UAE, Saudi Arabia, Oman, Bahrain, Kuwait and Qatar —  are both a st...
•• Tata is one of the world‘s most dynamic and trusted business groups.  Combining deep ethical values with proven busines...
• Tata companies include some well-known brands in the  UK, among them: Tetley Tea, Tata Steel Europe, Jaguar, Land  Rover...
• Information Technology and  CommunicationsTata Business Support ServicesTata CommunicationsTata Elxsi:It provides high q...
• EngineeringJaguar Land Rover: Acqired In 2008, for 2.3 billion (Euro)
• Materials  Tata Steel  Tata Steel Plating   Kalzip:   Kalzip is an international company which is part of Tata Steel Eur...
• Consumer Goods: Tata Global  Beverages       Eight OClock Coffee: Eight OClock Coffee remains in that position, with US ...
Chemicals:• Since 1884, Tata Chemicals North America (formerly  General Chemical Industrial Products Inc.) has been a  lea...
Service•    Taj Hotels Resorts and Palaces•    Taj Campton Place: It was acquired by Taj Hotels  Resorts and Palaces in Ap...
• Taj Pamodzi Zambia
• Tata Motors European Technical CentreTata Motors European Technical Centre (TMETC) plc wasestablished in 2005. A 100 per...
• Tata is dual listed, i.e. BSE as well as NYSE.• Anchored in India and committed to its traditional values  of leadership...
• Each operating company in the group develops its  international business as an integral element in an overall  strategy,...
• Exports from India remain the cornerstone of the Tata  group‘s international business, but different Tata  companies are...
• Acquisitions are a crucial component of the global  expansion of Tata enterprises. Over the past ten years  the group ha...
• Priority markets  While individual Tata companies have differing geographical  imperatives, the Tata group is focusing o...
• Tata group branding competition• Tata Indian Yet Global
Tata indian yet global
Tata indian yet global
Tata indian yet global
Tata indian yet global
Tata indian yet global
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Tata indian yet global

  1. 1. Indian Multinational Conglomerate
  2. 2. • The company headquartered in the Bombay House in Mumbai, India. Tata Group is one of the largest companies in India by market capitalization and revenue.• It has interests in communications and information technology, engineering, materials, service s, energy, consumer products and chemicals.
  3. 3. • The Tata Group has operations in more than 80 countries across six continents and its companies export products and services to 80 nations.• The Tata Group comprises 114 companies and subsidiaries in eight business sectors,27 of which are publicly listed. 65.8% of the ownership of Tata Group is held in charitable trusts.
  4. 4. 1868• Jamshetji Nusserwanji Tata starts a private trading firm, laying the foundation of the Tata group.
  5. 5. • The foundation of what would grow to become the Tata Group was laid in 1868 by Jamshetji Nusserwanji Tata — then a 29-year-old who had learned the ropes of business while working in his father‘s banking firm — when he established a trading company in Bombay.• A visionary entrepreneur, an acknowledged nationalist and a committed philanthropist, Jamshetji Tata helped pave the path to industrialisation in India by seeding pioneering businesses in sectors such as steel, energy, textiles and hospitality.
  6. 6. • The beginning of the Tata Group can be traced back to 1868, when Jamshetji Nusserwanji Tata established a trading company dealing in cotton in Bombay (now Mumbai), British India.
  7. 7. 1874• The Central India Spinning, Weaving and Manufacturing Company is set up, marking the groups entry into textiles and its first large-scale industrial venture.• The installation of Empress Mills in Nagpur in 1877.
  8. 8. • Empress Mills, a textiles venture set up in Nagpur in central India in 1877, was the first of the big industrial projects undertaken by the Tata Group. Jamshetji Tata was by this time, though, already gripped by what would the three great ideas of his life: setting up an iron and steel company, generating hydroelectric power and creating an institution that would tutor Indians in the sciences.•• None of these ideas would come to fruition while Jamshetji Tata lived, but they were realised in full measure by those who followed him.
  9. 9. 1902• The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, Indias first luxury hotel, which opened in 1903.• Taj Mahal Hotel in Bombay (now Mumbai) was opened for business in 1903. Sir Dorab Tata, the eldest son of Jamshetji Tata became the chairman of the group after his fathers death in 1904.
  10. 10. 1907• The Tata Iron and Steel Company (now Tata Steel) is established to set up Indias first iron and steel plant in Jamshedpur. The plant started production in 1912• Sets up its first office overseas, Tata Limited in London
  11. 11. • Tata Limited was established in London in 1907 as the Tata Group‘s representative in Europe. The company has evolved to become the agent for the overseas procurement of goods and services for the Group.• It has expanded beyond its traditional purchasing activity by introducing sophisticated systems; it now offers comprehensive and highly specialised services that cover almost every type of industry and activity.
  12. 12. Areas of business• A fully computerised system for worldwide sourcing of equipment, spares, raw materials and services.• An in-house freight management company specialising in the movement of goods from anywhere in the world to the Indian subcontinent.• Insurance at competitive rates as principal agents.
  13. 13. • Raising of finance for trading operations and investments.• Identification of potential partners for collaborative ventures.• Representation in the UK and other parts of Europe for liaison work.• Marketing of products / services in the UK and other European markets.• Commodity trading in metals and soft commodities.• Besides these, Tata Limited is being geared to providing advice and assistance to Indian companies seeking overseas opportunities for their products.
  14. 14. 1912• Tata Steel introduces eight-hour working days.• Tata Steel introduced eight-hour working days in 1912, well before it became statutory in much of the West, and the first Tata provident fund scheme was started in 1920 (governmental regulation on this came into force in 1952). The Tata townships, and the facilities they have, are another example of the manner in which the Group extends itself to care for its employees.• The Tata Group presently employs about 350,000 people. Taking good care of this large family is a priority for the Group, and it has a tradition to stay true to while doing so.
  15. 15. 1932• Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India. Air India was nationalised in 1953.
  16. 16. • In 1945, he founded Tata Motors. In 1948, JRD Tata launched Air India International as Indias first international airline. In 1953, the Indian Government appointed Babu as Chairman of Air-India and a director on the Board of Indian Airlines - a position he retained for 25 years. For his crowning achievements in aviation, he was bestowed with the title of Honorary Air Commodore of India.
  17. 17. 1939Tata Chemicals, now the largestproducer of soda ash in thecountry, is established
  18. 18. •1952• Jawaharlal Nehru, Indias first Prime Minister, requests the group to manufacture cosmetics in India, leading to the setting up of Lakme. The company was sold to Hindustan Lever (now Unilever) in 1997
  19. 19. 1954• Indias major marketing, engineering and manufacturing organisation, Voltas, is established1962• Tata Finlay (now Tata Tea), one of the largest tea producers, is established• Tata Exports is established. Today the company, renamed Tata International, is one of the leading export houses in India
  20. 20. 1968• Tata Consultancy Services (TCS), Indias first software services company, is established as a division of Tata Sons1971• Tata Precision Industries, the first Tata company in Singapore, is founded to design and manufacture precision engineering products1984• The first 500 MW thermal power unit at the Trombay station of the Tata Electric Companies is commissioned
  21. 21. 1995• Tata Quality Management Services institutes the JRD QV Award, modelled on the Malcolm Baldrige National Quality Value Award of the United States, laying the foundation of the Tata Business Excellence Model1996• Tata Teleservices (TTSL) is established to spearhead the groups foray into the telecom sector
  22. 22. • Taj Air offers executive charter services in India and overseas. Established in 1993, it is an associate of Indian Hotels and offers guests a flexible travel itinerary, customised schedules, express departures and direct access to destinations that are not connected on conventional routes.
  23. 23. 1998• Tata Indica — Indias first indigenously designed and manufactured car — is launched by Tata Motors, spearheading the groups entry into the passenger car segment
  24. 24. 1999• The new Tata group corporate mark and logo are launched2000• Tata Tea (now Tata Global Beverages) acquires the Tetley group, UK. This is the first major acquisition of an international brand by an Indian business group2001• Tata AIG — a joint venture between the Tata group and American International Group Inc (AIG) — marks the Tata re- entry into insurance. (The groups insurance company, New India Assurance, set up in 1919, was nationalised in 1956)
  25. 25. 2002• Tata Sons acquires a controlling stake in VSNL (renamed Tata Communications in 2008), Indias leading international telecommunications service provider• Tata Consultancy Services (TCS) becomes the first Indian software company to cross one billion dollars in revenues• Titan launches Edge, the slimmest watch in the world
  26. 26. 2004• Tata Motors is listed on the worlds largest bourse, the New York Stock Exchange, the second group company to do so after VSNL• Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South Korea.• TCS goes public in July 2004 in the largest private sector initial public offering (IPO) in the Indian market, raising nearly $1.2 billion.
  27. 27. 2005• Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100 per cent equity of its subsidiary, NatSteel Asia• VSNL (now Tata Communications) acquired Tyco Global Network, making it one of the worlds largest providers of submarine cable bandwidth• Tata Sons completes 60 years of Tata operations in the US• The Taj acquires a hotel run by Starwood, Sydney (renamed Blue) and takes over management of The Pierre, NY
  28. 28. 2006• Tata Sky satellite television service launched across the country• Foundation stone for the Tata Medical Centre unveiled in Kolkata
  29. 29. 2007• Tata Steel acquires the Anglo-Dutch company Corus, making it the worlds fifth-largest steel producer• TCS inaugurates TCS China — a joint venture with the Chinese government and other partners
  30. 30. • Computational Research Laboratories, a division of Tata Sons, develops Eka, one of the fastest supercomputers in the world and the fastest in Asia• The Taj acquires Campton Place Hotel in San Francisco• Tata Steel celebrates its centenary on August 26, 2007
  31. 31. 2008• Tata Motors unveils Tata Nano, the th People‘s Car, at the 9 Auto Expo in Delhi on January 10, 2008• Tata Motors acquires the Jaguar and Land Rover brands from the Ford Motor Company• Tata Chemicals acquires General Chemical Industrial Products Inc.
  32. 32. 2009• Tata Motors announces commercial launch of the Tata Nano; Tata Nano draws over 2.03 lakh bookings; first 100,000 owners of the Tata Nano chosen; delivers first Tata Nano in the country in Mumbai• Tata Teleservices announces pan-India GSM service with NTT DOCOMO
  33. 33. • TRF acquires Dutch Lanka Trailer Manufacturers (DLT), Sri Lanka, a world-class trailer manufacturing company.• Jaguar Land Rover introduces its premium range of vehicles in India.• Tata Motors acquires remaining 79 per cent shares in Hispano Carrocera, one of the largest manufacturers of bus and coach cabins in Europe .
  34. 34. • Tata Chemicals launches Tata Swach — the world‘s most cost-effective water purifier• Tata Housing makes waves with its launch of low cost housing in Mumbai
  35. 35. 2010• TRF acquires UK-based Hewitt Robins International• New plant for Tata Nano at Sanand inaugurated• Advinus Therapeutics announces the discovery of a novel molecule — GKM-001 — for the treatment of type II diabetes• Tata Tea announces joint venture with PepsiCo for health drinks.• Tata Tea group rebrands itself as Tata Global Beverages, headquartered in London.
  36. 36. • Tata DOCOMO launches its 3G services in Maharashtra and Gujarat• Brunner Mond acquires 100-per-cent stake in leading vacuum salt producer British Salt, UK• Tata Chemicals launches i-Shakti dals, a range of branded pulses
  37. 37. 2011• Tata Coffee and Starbucks sign MoU for strategic alliance in India• Tata Chemicals rebrands its global subsidiaries in the UK, the US and Kenya under the Tata Chemicals corporate brand• The Tata brand soars into the top 50 club of global brands• Tata Medical Center, a comprehensive cancer care and treatment facility established in Kolkata, was inaugurated by Tata Sons Chairman Ratan Tata
  38. 38. • Tata Nano begins international journey with Sri th Lanka, as Tata Motors celebrates 50 year of its international business• Tata Interactive Systems selected amongst world‘s top 20 content development companies
  39. 39. • ASIA PACIFIC• CHINA• EUROPE• MIDDLE EAST• AMERICA• UNITED KINGDOM
  40. 40. • Asia Pacific is a key market for the Tata group as it enjoys a strong brand presence in the region — apart from the Indian sub-continent, Tata is present in Singapore, Thailand, Vietnam, Indonesia, Malaysia, the Philippines, South Korea, Australia and China.• Although most Tata companies are headquartered in India, the groups growing global spread has resulted in the Asia Pacific region becoming a significant base of operations as well. Singapore is the headquarters of Tata Technologies and Tata NYK and also the regional headquarters of Tata Consultancy Services
  41. 41. • Several Tata companies have set up manufacturing plants, sales and marketing operations and representative offices around the region. For instance, NatSteel, a Tata Steel company, is the leading provider of steel in the region with plants and bases in several Asia Pacific nations. A significant portion of Tata Communications network is located in the area.• Tata Motors has two large operations — Tata Daewoo in South Korea and Thonburi Automotive Assembly Plant Company in Thailand. Indian Hotels has set up several Taj properties in the area, including its luxury getaways in Malaysia, Bhutan and the Maldives, and the Blue in Sydney
  42. 42. • Currently the Tata group has a fairly significant presence in China, with the number of companies and operations growing steadily. Tata companies employ over 2,600 employees in China, generated $3 billion worth of sales in the country and purchased goods and services worth $700 million in 2010.• Recognising the potential for high growth in existing businesses and opportunities for new ones, Tata Sons, the group promoter company, has set up representation in China.• Tata operations in China are spread over a range of sectors: from automotive to IT, and project management
  43. 43. • Tata Africa Holdings has a strong presence in over 10 African countries with investments exceeding US$100 million. The company was established in Johannesburg, South Africa as a subsidiary of global trading company Tata International in 1994 and serves as headquarters for Tata operations in Africa.• A part Tata Africa shares the core Tata values of business ethics and commitment to corporate social responsibility. Over a period of three decades Tata Africa has entered into joint ventures and partnerships with several African companies to help develop local resources and talent. The organisation today employs over 750 people and operates in major industrial sectors such as information systems, engineering, services, materials, consumer products and chemicals. Major Tata Africa subsidiaries include Tata Zambia, Tata Holdings Moçambique Lda, Tata Holdings (Tanzania) and Tata Ghana.
  44. 44. • The countries of the Gulf Cooperation Council — the UAE, Saudi Arabia, Oman, Bahrain, Kuwait and Qatar — are both a strong base and a key market for Tata companies.• The Tata footprint in the region was established in the early 1990s and has been steadily increasing since then. The main industry segments are IT, communications, hospitality, engineering, steel, power and chemicals. Several Tata brands have established a firm reputation, further driving the Tata presence in the area.
  45. 45. •• Tata is one of the world‘s most dynamic and trusted business groups. Combining deep ethical values with proven business performance, Tata has a heritage of deep social commitment that has earned the trust and respect of its stakeholders.• Tata has more than a century of experience and leadership in the UK, its leading international market, with combined revenues exceeding $7 billion. Having established Tata Limited in 1907 to represent it in Europe, Tata has grown to become the largest Indian employer in the UK, comprising 19 companies and a 42,000-strong workforce spread across the region. Today, Tata is also the largest foreign investor in UK industry.• .
  46. 46. • Tata companies include some well-known brands in the UK, among them: Tetley Tea, Tata Steel Europe, Jaguar, Land Rover, Tata Consultancy Services, Quilon, and The Bombay Brasserie. In addition, Tata Communications, Tata Chemicals Europe (formerly Brunner Mond), Tata Motors, and Taj Hotels are all significant players in their respective fields.• Five core values – integrity, understanding, excellence, unity and responsibility – are woven into the fabric of Tata and its brands and are fundamental to its success around the globe.• The Tata name is a unique asset, representing ‗Leadership with Trust‘. It stands for consistent business excellence and profitable growth, with a commitment to the communities it serves, fair and ethical business conduct, and adherence to high standards of corporate governance
  47. 47. • Information Technology and CommunicationsTata Business Support ServicesTata CommunicationsTata Elxsi:It provides high quality, cost effective, time-to-market solutions across product design lifecycle. The companys core practice areas cover embedded product design services, industrial design and engineering, animation and VFX services, and systems integration services.Tata Technologies
  48. 48. • EngineeringJaguar Land Rover: Acqired In 2008, for 2.3 billion (Euro)
  49. 49. • Materials Tata Steel Tata Steel Plating Kalzip: Kalzip is an international company which is part of Tata Steel Europe Limited (formerly Corus). Kalzip is a major Tata Steel Europe brand.
  50. 50. • Consumer Goods: Tata Global Beverages Eight OClock Coffee: Eight OClock Coffee remains in that position, with US consumers purchasing 436 million more cups of the brand last year to that of the previous year. Tetley (US) Good Earth (US): One of the first American herbal companies and a leader in specialty tea, Good Earth focuses on exceptional taste and quality.
  51. 51. Chemicals:• Since 1884, Tata Chemicals North America (formerly General Chemical Industrial Products Inc.) has been a leading supplier of soda ash to a broad range of manufacturing industries.• The companys Green River, Wyoming operation is one of the largest soda ash facilities in North America. It contains an underground trona mine and a surface refining plant to process the trona ore into soda ash. It is jointly owned by Tata Chemicals North America (75%) and Owens Illinois (25%), a world leader in glass container manufacture.• General Chemical was acquired by Tata Chemicals in March 2008, making the Tata company the second largest soda ash maker in the world.
  52. 52. Service• Taj Hotels Resorts and Palaces• Taj Campton Place: It was acquired by Taj Hotels Resorts and Palaces in April 2007.• Taj Boston: It was acquired by Taj Hotels Resorts and Palaces in January 2007, its second hotel in the US.• The Pierre New York, a Taj Hotel:The hotel was acquired by Taj Hotels Resorts and Palaces in June 2005. It was Tajs first US luxury hotel and the companys US flagship.The hotel was reopened in 2009 following a $100 million renovation designed to retain its classic ambiance, while adding fresh elements of 21stcentury elegance and technology.
  53. 53. • Taj Pamodzi Zambia
  54. 54. • Tata Motors European Technical CentreTata Motors European Technical Centre (TMETC) plc wasestablished in 2005. A 100 per cent subsidiary of TataMotors, it is in the business of design engineering andproduct development for the automotive industry.TMETCs 200-strong workforce in Warwick complementsTata Motors‘ own skill-sets and helps provide European andinternational standards of delivery to the company‘spassenger and light commercial vehicles.
  55. 55. • Tata is dual listed, i.e. BSE as well as NYSE.• Anchored in India and committed to its traditional values of leadership with trust, the Tata group is spreading its footprint globally through excellence and innovation• The Tata groups revenues for 2010-11 from its international operations were $48.3 billion, which constitutes 58 per cent of its total revenues.
  56. 56. • Each operating company in the group develops its international business as an integral element in an overall strategy, depending on the competitive dynamics of the industry in which it operates. For some businesses a focus on the domestic Indian market remains the priority. For others it is developing a robust presence in neighboring markets. And then there are Tata companies, a small but growing number, that have global ambitions.•
  57. 57. • Exports from India remain the cornerstone of the Tata group‘s international business, but different Tata companies are increasingly investing in assets overseas through greenfield projects (such as in South Africa, Bangladesh and Iran), joint ventures (in South Africa, Morocco and China) and acquisitions.
  58. 58. • Acquisitions are a crucial component of the global expansion of Tata enterprises. Over the past ten years the group has made overseas acquisitions. Among the bigger deals on this front have been Tetley, Tata Chemicals Europe (formerly Brunner Mond), Tata Steel Europe (formerly Corus), Jaguar and Land Rover in the UK, Daewoo Commercial Vehicles in South Korea, NatSteel in Singapore, and Tyco Global Network and Tata Chemicals North America (formerly General Chemical Industrial Products) in the US.
  59. 59. • Priority markets While individual Tata companies have differing geographical imperatives, the Tata group is focusing on a clutch of priority countries, which are expected to be of strategic importance in the years ahead. The regions are North America, UK, China, the Netherlands, Germany, South Africa, members of the Gulf Cooperation Council, Brazil, Vietnam, Thailand and Sri Lanka.• Ratan Tata, Chairman, Tata Sons, sums up the Tata group‘s efforts to internationalize its operations thus: ―I hope that a hundred years from now we will spread our wings far beyond India, that we become a global group, operating in many countries, an Indian business conglomerate that is at home in the world, carrying the same sense of trust that we do today.‖•
  60. 60. • Tata group branding competition• Tata Indian Yet Global

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