1. Venture capital
Submited to: Presented by:
Dr. Namrata Sandhu Amit pathania
Harshul singla
Chapter 15 Slide 1

2. India motors pvt. Ltd.
Business plan
Diesel motorcycle
Customer will be age between 18-45
Very low competition
Need 200crore for this plan

3. Vision
To be amongst most trusted India motor
company of the country by providing
environment friendly products on most cost
effective basis, ensuring prosperity for its
stakeholders and growth with human face.

4. Mission
Its our mission to strive for synergy between
technology, systems and human resources, to
produce products and services that meet the
quality, performance and price aspirations of
our customers. While doing so, we maintain
the highest standards of ethics and societal
responsibilities.

5. Product
Diesel motor bike
ENGINE SPECIFICATIONS
Engine: 110-223cc, 4-Stroke
Maximum Power: 17.6 Bhp @ 7000 rpm
Maximum Torque: 18.35 Nm @ 6000 rpm
Mileage: 50-78KMPL
Gears: 5 Speed
Clutch: Multiplate Wet
Bore: 65.5
Stroke: 66.2
No. of Cylinders: 1
Chassis Type: Tubular Single Cradle, Diamond Type
Cooling Type: Liquid Cooling

6. Competitive advantage
• Differentiation advantage
• Cost advantage

7. Target Customer
• Age
18-45
• Income
10000 above

8. Competitors
• Hero motocorp.
• Bjaj
• yamaha
• Honda
• Tvs

9. Marketing plan
Promotion
• Advertising
Tv,newspaper,radio,internet
• Campaigning
• Posters

10. Place
• Hrayana
Dharuhera, Gurgaon
• Uttrakhand
Haridwar
Price
70000 Showroom price

11. Why 200 crore
• 60 crore for land
• 90 crore for machinery
• 50 crore for functioning

12. Calculations
We will sell 300000 bikes in first year.
The price of 1 unit bike is rs70,000
Total sales=300000*70000 = 2100000000
After wages,salaries,Factoryoverheads,Selling
and distribution, adminstetive
expenses,inventory we left with 30% profit
margin.

13. • So profit is 30% of 2100000000 is 630000000
• As interest is 15% of 2000000000 is
300000000
• Hence we left with 330000000 before tax

14. THANK YOU