Unit 13 LO3

Magazine One Hand Drawn Drafts
(Front Cover)
These are my hand drawn drafts and these are a first look at what the magazine will
look like when it is created. Hand drawn drafts are very simple to make as they are very
cheap and still give a good idea of the magazine.

Magazine two hand drawn drafts
(Front Cover)

Magazine two hand drawn drafts (DPS)

Hand drawn drafts conclusion
Hand drawn drafts enable me to draw out what I
want my magazines to look like as a rough idea.
They are good as you can continually make
changes to them as they are in pencil. Also they
are very simple to do and don’t take much skill
so anyone would be able to do this. It is a good
thing as you can see what the magazine might
look like.

Graphic layouts pages 7-12
These are my graphic layouts which also give I chance for me to see what my
magazine front cover and DPS will look like. However this is more advanced
then the hand drawn drafts. Graphic layouts take more skill to create s not
everyone knows how to use a computer.

Main Image
Main Headline
Barcode
Cover
Lines
Cover
Lines
Barcode
Main Headline
Cover
Lines Cover
Lines
Main Image
Banner Banner

Main Image
Cover
Lines
Cover
Lines
Barcode
Main Headline
Banner
Main Headline
Barcode
Cover
Lines Cover
Lines
Main Image
Banner

Main Image
Title of Article
The Article
Quotes from
artist

Main Image
Quotes
Title of Article
The Article The Article

Graphic layout conclusion
Graphic layouts are good because you can do
more detailed designs for the magazine front
cover and DPS then the hand drawn drafts. This
means that it will give a better and clearer of
what the end product will be like then the hand
drawn drafts.

Interview Draft
Hello Tom How are you?
I am good thank you. How are you?
I’m good, how do you feel about your new album release?
I feel excited and can’t wait to see the response from the fans, it’s probably my best album yet with a couple of unheard bonus tracks. It will be released
sometime in 2017.
How long did it take to recorded the whole album?
It toke me quite a long time, about 3 years as I wrote the whole album myself. Also a lot of effort was put into each song and some personal stories are
included I them.
Are you looking to perform in upcoming festivals?
Yes, I would like to perform at one of the festivals in 2017 summer as I feel that would really boost my publicity and my new album. Also I think it would be
good seeing all my fans there supporting me. Also this will be my first festival I would have done.
Will you be promoting yourself before the festivals or concerts?
Yes I will talking about it on my social pages link Snapchat and Instagram to try and get as many fans only as I can. Also I will be giving away tickets on these
social media pages as well. I will be also going to radio stations taking about my new album and upcoming festival/concerts.
Will you be performing your new album there?
Well I’m hoping to, if it is well responded to I will be defiantly be performing it at a festival but it really depends on the response of the release. I also want
to publicize my album more and this will be the a good place to do this.
What has your friends and family said about your rise?
My family and friends are obviously proud of me for what I am doing. Also my close mates come with on tours and to festivals. Obviously, I've lost some
mates over doing this as I spent all my time in the studio and I never spent a lot of time with my mates just only my close ones that stuck by me.
What have the old mates said to you about this?
Well….. Ha ha they have just been saying that I’m cocky and and up my self thinking I’m so sick. It hasn't really effected me cause I have shut them out of
my life, however I have mentioned some lyrics so listen for them.
What has been your inspiration for making music?
Erm when I was younger I was always getting into to trouble at school and stuff and my mum used to tell me I was useless and I was never going get anyway
in life. So I wanted to prove to myself and to my family to I could actually make something out of my life, so I turned to music, so I went to my music teacher
and they gave me a studio to got to. Ever since then iv e been trying to pursue a career in music. Now I am here and I can say to my mum that I made
something out of my life and make myself proud.
Well thank you for your time and I hope to see you doing big things in the future
Yes, thank you for having on here I really appreciate it and it means a lot to me.

Test Photography
This is the photos that I took for my front cover and DPS. For my front cover photo
is the second photo from the left and my DPS photo is the third photo from the left.
I chose to use these images as they looked the best on the front cover DPS.

House Style - PRESIDENT
The color scheme to my first magazine is light blue and a light grey. As these
two colours contrast each other. The colour blue connotes loyalty highlighting
that my magazine will contain accurate information. The colour blue is easy to
see and connotes my magazine will have pure and trustful information. The
light grey denotes a neutral colour, the connotations behind the colour grey is
that it is quite cool and contemporary.
Furthermore, I will have social media logos on my page to keep up with the
brand identity and it is an example of cross-media convergence, ‘digital
natives’ (Prensky 2001) will like being “courted across multiple media
platforms” (Jenkins 2006).

Magazine Flat plan
The next two slides on my PowerPoint are the
magazine flat plans. These are to show what will
be in my magazine and where they will go. This
includes advertisement, pictures and articles.

Contents Editorial
Con
tent
Main
Image
Masthead Headline
Article
Headline
Article
Headline
Article
Article Main
DPS
Reviews Headline
Article Ar
tic
le
Headline
Article
Article
Headline
Article
Reviews

Contents Editorial
Con
tent
Headline
Article
Headline
Article
Headline
Article
Article Main
DPS
Reviews Headline
Article Ar
tic
le
Headline
Article
Article
Headline
Article
Reviews

Contents Editorial
Con
tent
Headline
Article
Headline
Article
Headline
Article
Article Main
DPS
Reviews Headline
Article Ar
tic
le
Headline
Article
Article
Headline
Article
Reviews
This is my magazine flat plan for my magazine ‘President’. A
flat plane is what my magazine would look like on the inside.

Front cover step by step
1. First I got my background colour placed in for the style I planned to use
during my plan.
2. Next I placed my main image in with it fully cropped and looking as clear
as possible.
3. I then put in my barcode which consisted of placing an actual barcode
along with logos of other apps and finally the website address for the
magazine.
4. After rearranging everything I then placed the magazines name on it
along with the side lines going across on top.
5. I then placed the remaining sidelines on the side of the image in bold to
make them stand out, i also placed in the main headline on top of the
side lines to make it stand out along with it being in a different font from
the rest.

DPS step by step
• 1. I first got all my dimensions right on the tab that allows me to adjust the
width and length of the pages.
• I then placed my two pages together and changed the colour of the
background that fits in with my house style.
• On the right page I drew 3 text boxes in 3 columns for the main article to
be placed in.
• Once the article was placed in I changed the colour of the questions and
made them stand out more
• I then put in the main headline of the article on top of the article so the
readers can see what it is about
• On the left page I placed another image of the artist I was doing with it
being slightly edited on Photoshop
• I then finally placed in the final details such as the writer of the article and
the photographer who took the image.

Product Target Audience
According to Katz’ Uses & Gratifications theory this
magazine’s aim is to ‘inform and educate’ the reader in all
their issues as every issue has different and interesting
content in it. Through the inclusion of language such as
‘Exclusive’ – they aim to ‘inject’ (Hypodermic needle theory –
Katz & Lazarfeld – 1955) the reader with the latest coverage of
that particular artist/band/album etc.
Maslow’s Hierarchy of Needs
Explorers- The readers of my magazines would stereotypically
be classed as ‘explorers’ as the magazine includes new stories
and different artists every month in their new issues. The
reader would want to know this because then they can
become more interested in new bands and artists and want to
enjoy new music types.

Product Target Audience
The target audience for my magazines are the
younger generation, female and males aged 16
to 30 (Hartley) however the majority of the
magazine readers are male. who want to learn
more about music. However my magazine
doesn't’t appeal to many women is this age
group as the magazine are the hip-hop genre
and there aren't many female hip-hop artists.
http://louisejaynehudson.blogspot.co.uk/2012/11/q-
magazine-reader-profile-analysis.html

Target Audience Spending Power
My target audience will be for BC1, this is
because this is quite high up on the socio-
economic needs table. Also I think that this
people will have that spare money to spend on a
magazine unlike people in E who need to budget
their money so they don’t spend it on things
they don’t need. This mean so will have a bigger
spending power.

Production Plan
Week beginning: August 1st 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Find a suitable
office space to
put in all the
equipment and
start my
magazine
business
Look for suitable
and relaxing
chairs and tables
for the
employees
Buy new computers for
my magazine to be
designed on and have
Photoshop on them to
use.
Start to plan out
the interviews for
the job roles like
editor, writer,
designer and
other job
positions.
Start to plan
out the
interviews
for the job
roles like
editor,
writer,
designer
and other
job
positions.
Start to plan out
the interviews for
the job roles like
editor, writer,
designer and
other job
positions.
Make sure that
all the
equipment
and furniture
is set up in the
office.
Complete by: Complete by: Complete by: Complete by: Complete
by:
Complete by: Complete by:
Saturday 6th
August 2017
Tuesday 2nd
August 2017
Wednesday 7th August
2017
Sunday 11th
August 2017
Sunday 11th
August 2017
Sunday 11th
August 2017
Monday 12th
August
These next slides are my product plan and this demonstrates the build up to my launch
date of the 2nd of September. It state what we will be doing everyday to the launch date of
the magazine.

Week beginning: August 8th 2017
Meet all the new
employees in the
main office and
tell them the
plans for the
magazine and
what each of
them are meant
to do.
Search for a
artist to
interview for the
first addition of
the magazine.
Get the writer to think
of good questions to
ask the artist at the
interview.
Get the reporter
to go and
interview the
artist with the
questions which
the writer has
written.
Type up the
answers
that the
artist has
given the
reporter.
Do a photo-shoot
of the artist for
the front cover
and DPS for the
magazine.
Get the
designer to
design the
layout of the
front cover
and DPS.
by:
Monday 12th
August 2017
Sunday 19th
August 2017
Thursday 21st August
2017
Saturday 24th
August 2017
Sunday 25th
August 2017
Tuesday 26th
August 2017
Tuesday 26th
August 2017

Get reporter to
investigate more
stories about
new up coming
hip hop artists.
Edit the photos
that were taken
of the artist to
make the artist
look more
appealing.
Insert interview into
the DPS of the
magazine.
Look for business
who would want
to advertise their
company in the
magazine
Start
inserting
other
articles into
the
magazine.
Weekend off Weekend off
by:
Friday 19 th
August
Saturday 20th
August
Wesnesday 17th August Thursday 25th
August
Friday 26th
August

Week beginning: August 22nd 2017
Finish of
designing the
magazine
Find more short
stories about
artist
Find more short stories
about artist
Find more short
stories about
artist
Send
finished
magazine of
for
production
by:
Friday 26th
August
Friday 26th
August
Friday 26th August Friday 26th
August

Once magazines
arrive find places
where the
magazine can be
distributed to
Distribute
magazines to
stores and online
websites you
have found
which gave
permission to
advertise your
product on
Set up social media
account and advertise
the magazine on there
Set up social
media account
and advertise the
magazine on
there
Product
launch
by:
Tuesday 30th
August
Friday 1st
September
Friday 1st September Friday 1st
September

Staff and cost (LOSS)
As you can see from the table
on the left it shows the staff
jobs and how much they will
be paid. The salary is a fair
amount due to the nature of
the job and the higher the hill
level the higher the salary will
be. For example an publisher
and editor is a much more
higher skilled job then a
photographer for the
magazine.
Staff Position Salary
Publisher 37,500
Editor 32.500
Journalists 32,500
Writers 37,500
Photographers 30,750
Marketing 32,500
Finance 37,750
Design 37,500
HR 32,500
Total 311,000
https://www.totaljobs.com/salary-
checker/salary-calculator

Equipment and cost (LOSS)
Equipment cost
Office space £212,480
Apple MacBook (x25) £29,975
Adobe C5.6 master collection £9,179
Desks (x25) £937.25
Chairs(x25) £1,249.75
Printer £79.99
Cameras (x3) £687
Pens £9.58
Paper £9.16
Total 254,606.73
The table above illustrates the type of equipment that we will be using and how much
the equipment will cost to buy. Obviously the most expensive bit of equipment will be
the office space leading right down to the paper which will be used for most things
around the office.

Marketing the magazine (loss)
I will market the magazine on all platforms possible which includes apps, also
I will be marketing my magazine on billboards and other magazine
advertisement which is a form of below the line marketing.
One major platform would be Facebook. This is because Facebook has
millions perhaps billions of users who use it and it is without a doubt that
someone would come across the advertisement on it. Another major
platform is Instagram. I will try and advertise on it because millions of people
are on it and there is always and advertisement or two when scrolling down
to look at other peoples stories. Snapchat is also another major platform,
however not everyone looks at the news side on it therefore we do not want
to waste money on advertisement on a platform that no one even looks at.
These are all forms of above the line marketing which is good as the possible
amount of people that will e able to see the magazine is so much more higher
hen any other type of marketing. To advertise my magazine on Facebook it
will cost £28.72 a month £344.64 a year.

Printing Quotes and Costs (loss)
I will be printing about 15,000 copies and it will all add up to £3907.63.
http://print24.com/uk/product/magazines/

Advertising revenue – this is how you
are going to make money!!
In my magazine 17 full pages of advertisement
which comes to 5,005 pounds a page so in total
it will come to 85,085. Also 15 half pages of
advertisement which are 2,752 and the total
comes to 41,280.
All
together
comes to
126,365

Subscription sales (profit)
Subscription for 12 months for the cost of 8
months.
8x3.00= £24.00
If I sold 8,000 subscriptions I would make
192,000
I did this by doing 8,000 x £24.00

Budget Summary OVERIEW
Profit and loss break down
Profit
1. Money from selling
magazine - £36,000
2. Advertising revenue
- £126,315
3. Subscription sales –
£192,000
TOTAL: £354,315
Loss
1. Equipment cost-
£254,606.73
2. Staff cost- £311,000
3. Printing- £3907.63
4. Advertising the
magazine- £344.64
TOTAL: £569,859
Profit minus loss = -215,544

Distribution to retailer
• http://www.frontlinedistribution.co.uk
I am going to distribute my magazine to all of
the big superstores like Sainsbury's, Tesco, Asda
etc. As thousands of people shop here every
day, which means that lots of people will be able
to see my magazine and are able to buy the
magazine.

Ethical & Legal Issues.
The Code- It is the cornerstone of the system of voluntary self-regulation to which
they have made a binding contractual commitment. It balances both the rights of the
individual and the public's right to know.
Accuracy- This is when the media company has to make sure that what they are
publishing is accurate towards the IPSO guidelines. However if the company is
inaccuracy when this must be corrected or they have to write an apology. However
the publisher could be sewed by the person they have accused if they have no
evidence of what they say.
Privacy- This is when the editor has to be careful about what they are writing about
someone and they don’t expose any sensitive information. The code says that
‘Everyone is entitled to respect for his or her private and family life, home, health and
including digital communications’ so this means that if an editor mentions any of this
they can take action against them. For example my magazine cannot expose any of
this private information when writing about an artists without their permission.
However if the editor has consent from the person they are allowed to mention these
topics.
Harassment- This is when the editor or journalists cannot engage in any form of
intimidation or harassment. This includes not persist in asking questions, telephoning
and if they are on someone's property and they are asked to leave they have to leave.
For example my magazine journalist cannot force someone into doing an interview
with them otherwise they could be persecuted. https://www.ipso.co.uk/editors-code-of-
practice/

Copyright
Copyright- is when there is a legal right which lasts for a certain
amount of years so you can’t print, publish, perform, film, or record
literary, artistic or musical material that already exists.
This is on the bottom of the ‘Q’ magazine website, this means that
everything this website belongs to Bauer Media. If anyone uses the
information or pictures on any of the Bauer Media websites they
will be persecuted for copyright. As all the stuff the any of the
Bauer Media websites belong to Bauer Media and you have to ask
permission of them to be able to use their photos or information.
The copyright act was changed in 1988 as the Design and Patents
act. This is when people have their own right to write and put their
own photos in a print. Also the person who toke the photo are able
to protect them so no one else are able to use them unless they
pay them or ask permission.
https://www.gov.uk/government/publications/
copyright-acts-and-related-laws

Regulatory Issues
Watermark
Content that usually has copyright can be referred to as Intellectual Property
(IP) and this is protected by the law. IP can be divided into two categories;
Industrial Property and Copyright. As well as IP on printed work (hard copies),
you can get a digital watermark which protects any copyrighted content from
any magazine online and in any digital format. For example ‘Q’ magazine have
digital copies for the people have subscribed for them and by having the data
protected someone cannot still that data. It is important to have this because
it means people will have to pay you to use your information/ ideas and the
company can also decline the use of their products if they wanted to. The
best way to protect your IP is to acquire a patent. However, this can take
several years to get and costs over $7000 in fees but it allows you to not have
your own work stolen by another person.
For example ‘Q’ magazine can put their logo on a image so when someone
else comes and wants to use it they have to go to ‘Q’ magazine and ask them
if they can use and the magazine company could ask them to pay them to use
it.

Regulatory Issues
Data Protection Act (1998)- Is an act of the United
Kingdom (UK) Parliament defining the ways in which
information about living people may be legally used
and handled. The main intent is to protect individuals
against misuse or abuse of information about them.
For example ‘Q’ magazine has to the very careful about
what they put into their magazines about a person they
are talking about, if they are not they could be sued by
the person and fined.
http://whatis.techtarget.com/definition/UK-
Data-Protection-Act-1998-DPA-1998

Calendar events
The day that my magazine will be distributed is
on a Friday as these gives people the whole
weekend to look and read the magazine
My magazine will be released in September as
this is after the summer season which means
that the festivals are finished and not everyone
would have been to the festivals and would
want to know what happened there and who
was playing.

Conclusion
In conclusion, I this LO I was able to develop
ideas by creating proposals and sample
materials for two original print base media
products.

Unit 13 LO3

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Unit 13 LO3

Editor's Notes