4. Publisher and Product
Bauer
They have made around 2 billion euros in profit and have
created over 300 digital products. This business was started
about 138 years ago by the Bauer family. They have offices
located in Europe and in Australia. They have a slogan ‘We
think popular’ which coveys that they are popular and aim to
be the most popular, the word ‘we’ is addressing the reader
which brings the reader into the magazine. They also have
11,000 employees worldwide.Q
It was first issued in October 1986 and the founders were
Mark Ellen and David Hepworth. They chose the single letter
Q as they thought it would stand out the most on
newsstands, the letter ‘Q’ connotes that the magazine is of
High Quality. The publishers Bauer brought this magazine of
EMAP in 2008. It is based in the UK and comes out monthly.
http://www.bauermedia.co.uk http://www.qthemusic.com
5. Purpose of the Magazine
The Masthead is only one single letter Q as they thought it would stand out the most on
newsstands, the letter ‘Q’ connotes that the magazine is of high quality. Also, the contrast
between the two colours red and white which makes it stand out on the stand against its
competitors.
The Strapline for this magazine is ‘Discover great music’ implies that Q magazine only talk about
great music which will make is stand out on the shelves compared to other magazines. The word
‘Discover’ conveys that it is educating the reader on new music and signifies (De Saussure) that
the magazine is actively finding new content for their readers and influential in finding new
talent.
The Main Image is of the music artist Jay Z who is very well known in the music industry and
around the world. This is called ‘Star appeal’ (Richard Dyer), who’s theory is that the use of a
celebrity draws attention to the customer when buying a magazine and expands the audience to
those who support and follow that character.
In the Cover Lines there are iconic music stars in bold because this will also attract more
consumers as these music artist have their own fan base. For someone who doesn't’t know about
Jay Z there are other big music artists to entice the consumer in.
6. Genre
Q magazine provides a Rock ‘n’ Roll and Pop music magazine.
The image on the right shoes the Foo Fighters on the front cover who
are a iconic ‘Rock and Roll’ band.
The image on the left connotes Ed Sheeran who is the most popular
upcoming pop music artist in the industry to date.
According to Spotify hip-hop is the most listened to music genre in the
world with 20 billion tracks from a range of artists.
In the UK Pop music over took Rock music as the most popular music
genre. This is due to their range within the genre and the a ability to
create music without instruments.
http://www.bauermedia.co.uk/br
ands/q
7. Content
The contents of ‘Q’ magazine includes stories, interviews and reviews
of a variety of different artists. They not only focus on the main
character within the main headline but also about talk about the
other artists and bands which feature on the within the cover lines.
Furthermore, the magazine also includes puff promotions through
competitions to win various things, for example concert tickets.
Another feature included is the advertisement of new albums, singles
and upcoming concerts. ‘Q’ magazine also uses technical convergence
through their links to social media platforms which is another way to
actively connect with more potential audience, for example ‘Q’ has
1.23 billion monthly active users on Facebook. This is an important
tool for them to keep giving the reader new information so they buy
the magazine the next month.
The magazine has constant house style and layout, this is important
because it looks aesthetically pleasing on the readers eyes. Also, they
use the same image as on the front cover when talking about the
artist as this conveys how important he or she is. Furthermore, the
house style and layout is simple so this means the customer can
clearly indicate that it is ‘Q’ magazine as it stands out, as every issue is
the same. The house style is simple, monochrome and red as this then
increases the importance of the content within.
8. Contents page analysis
Masthead- The masthead is
bold but very simple
repeating the brand
identity. This is significant as
you know that it is ‘Q’
magazine very quickly and
also creates unity between
their other editions. The
colours work well together
as they contrast and
complement each other. As
it is called ‘Q’ this connotes
that it is aimed at older
people due to the formal
design.
Main Image- The main image
on the content page is large
and dominating. This is
because the editor wants the
reader to see the image first
when opening the magazine,
therefore it is placed right onto
the edge of page. This straight
away gives the reader an idea
of what the magazine is about
and what is featured in it.
Linking also with the front
cover and increasing the
audience interest and
suspense. On the image is a
number in bold so the reader
clearly knows what page it is
on.
Content of magazine- The page number
and titles are all down the left side of the
page in chronological order, this makes it
clearer for reader. Each title has a brief
description of what it is on that certain
page to add suspense and entice the
readers interest so they purchase the
product to continue the story.
Images- The smaller image at the bottom of
the page shows the reader what other artists
are in the music magazine, bringing focus and
attention to them and balancing the use of
text and images evenly.
Issue number- This tells what
issues of the magazine it is.
Also, reinforces the reputation
of the brand and the history
and longevity .
9. Deconstruct a front cover
Masthead- The masthead is
bold but very simple.
However this is significant
as you know that it is ‘Q’
magazine very quickly on
the shopping shelves. The
colours work well together
as they contrast with each
other. As it is called ‘Q’ this
connotes that it is aimed at
older people.
Header- This informs the reader
what types of articles are within
the issue of magazine. In this
particular magazine it is ‘ The
most exciting people in music
now’. This is used to draw the
reader in, as they would like to
read more about it. The use of
the superlative ‘most’ conveys
these artists are the people to be
listing to so this also draws the
reader in.
Cover lines- The cover lines
are used to attracted the
reader to read more of the
magazine. They are quotes
from what people have said
which are normally interesting
and outrageous so the reader
in drawn in by it and
encouraged to read further.
Main Image- This main image
is of Jay-Z who is a well known
star across the world. This is
called ‘star appeal’(Richard
Dyer), as lots of people know
who Jay-Z is they are more
likely to buy this magazine
especially if they have a
interview with him, therefore
creating interaction between
the artist and his audience but
also increasing ‘Q’s audience.
Barcode- The barcode is there so they can sell the
magazine, also includes price and issue date and
number, the price being small so the consumer
doesn’t second guess their purchase.
Strapline- The strapline for ‘Q’ magazine is ‘Discover Great
Music’ which implies that you can find out about ‘great’
music in this magazine so this means more people will buy it.
Also the denotation of ‘Discover’ connotes the fact ‘Q’ claims
to be finding these new great music for its readers, pioneers
in uncovering talent.
10. Target Audience
The target audience for ‘Q’ magazine is the older
generation, female and males aged 18 to 30
(Hartley) who want to learn more about music.
However ‘Q’ magazine doesn't’t appeal to many
women is this age group. The majority of readers
are male with 66.2% of the readers being male. The
statistics show that 83.3% of of the readers are
between the age of 15-44. This connotes that ‘Q’
magazine has the ability to appeal to a wide range
of ages and social groups and demographics.
http://louisejaynehudson.blogspot.co.uk/2012/11/q-
magazine-reader-profile-analysis.html
11. Target Audience (Continued)
According to Katz’ theory this magazine is to inform and
educate the reader on Jay-Z and how he is the most
exciting person in music at the moment. Also for the
reader to expand their knowledge on the genre and
music industry through the content within the magazine.
Maslow’s Hierarchy of Needs
Explorers- The readers of ‘Q’ magazine would be
explorers as the magazine includes new stories and
different artists every month in their new issues. The
reader would want to know this because then they can
become more interested in new bands and artists and
want to enjoy new music types.
12. Demographics
‘Q’ magazine has mainly male readers which is 68.3% over female aged
18-30.This may be because of ‘male gaze’ (Laura Mulvey – 1975) which
is when the front cover has something that a male would like rather
than a women. This is connoted in the bottom picture of Cheryl Cole,
connoting sex and lust through her pose, facial expression and
especially the mise-en-scene of her lips being blood red.
Psychographics is the study and classification of people according to
their attitudes, aspirations, and other psychological criteria, especially
in market research. Psychographics also includes:
http://blog.hubspot.com/insiders/marketing-
psychographics
13. Psychographics
Psychographics is about what lifestyle people
choose to live. This is demonstrated on the
above. The reader of ‘Q’ magazine would most
likely be an explorer as these type of people
who want to find out new things and trends.
Psychographics is the study and
classification of people according to their
attitudes, aspirations, and other
psychological criteria, especially in market
research. Psychographics also includes:
http://blog.hubspot.com/insiders/marketing-
psychographics
14. Demographics (Continued)
Socio-economic needs
Is the social science that studies how economic activity affects and is shaped
by social processes. In general it analyzes how societies progress, stagnate, or
regress because of their local or regional economy, or the global economy.
The image below connotes the amount of male to female readers ‘Q’
magazine has. Also it conveys the age range of the readers that ‘Q’ have.
Finally, the percentage of the ABC1 readers.
Source: Where did you obtain
this information from?
15. Demographics (Continued)
Spending power
Spending power is the amount of money they have that they can
purchase things. 70% of ‘Q’ magazines readers are from ABC1
which means that they have a good income and further
connotes that they have much bigger spending power then
C2DE as they will have higher paid jobs then a student.
Socio-economic needs (Continued)
This is the table of classification that
people are put into. For ‘Q’ magazine
most of its readers are ABC1. This is
good as he magazine can see what
type of people are reading there
magazine.
16. Main Image- The main image
is of Jay-Z who is also
featured on the front cover as
he is well known and this is
called ‘star appeal’ (Richard
Dyer). There are two colours
used in this image. Red
connotes ‘Q’ magazine as the
brand but also the red could
connote danger as he is a
rapper and they are
stereotyped as ‘hard’. The
second colour is a light colour
which could convey Jay-Z’s
“angelic” side. Further more
Jay-Z is wearing sunglasses
and chains as he is conveying
himself as a rapper with
wealth and intrigue.
Headline- This head
line is a reoccurring
theme as it is always
the main heading on
the front cover so
this means that it is
the main story in the
magazine. This
headline is
particularly
interesting as this
will make the reader
want to read more
about it. Jay-Z’s
name is underneath
in the colour red
and bold as this is a
contrast to the
white background.
Quote from interview- This is a
drop quote from Jay-Z which is
inspirational which will make the
reader want to fond out more on
Jay-Z’s interview and his character.
Page Number- This page number is unique as it
is three digits for example 038 rather then the
two digit page numbers in other magazines. Also
the ‘Q’ logo is next to it as well as this indicates
the brand identity throughout the magazine.
Deconstruction
of DPS
17. Deconstruction of website
Social Media links-
‘Q’ magazine have
links to; twitter,
Instagram,
Pinterest, Youtube
and Facebook. This
shows that ‘Q’
magazine is well
up to date and can
advertise their
magazine all over
the web, making
the brand use
technical
convergence . This
is good as 2.34
billion people have
social network
accounts
worldwide.
Content- On their website they have videos
which is unique as obviously on a magazine
you cant have videos. It also has all the
information on the newest issue on the
home page. Further more it has information
on interviews, columns and competitions.
Layout- The layout of the
page is quite simple and
has the magazine’s house
styles as this makes it
recognizable, reinforcing
brand identity. Further
more it could be simple
as the magazine is aimed
at the older generation
who typically may not
know how to get around
a website therefore it is
simplified for their
consumers needs. Finally,
it has the logo in the left
corner repeating the
convention in the
magazine layout.
18. Deconstruction of website
(Continued)
The image on the left
demonstrates that you can get
a ‘Q’ magazine app to
download onto your devices.
This is advertised at the bottom
of the website. This is a good
idea as not everyone has PC or
laptop but probably have a
smartphone so you can still get
up to date with magazine. This
is another example of technical
convergence and how the
brand is expanding and
publishing on multiple media
platforms to expand audience
and consumers.
19. Form and Style
‘Q’ magazine has the continuous simple form and style and
layout through all of their magazines. For example, on the front
cover the Masthead is always in the top left corner and they
continually use the same font throughout, as a form of brand
identity and creating unity and fluidity through the product.
Also, on the front cover there will be a large image of the main
artist. This will be the biggest story within the magazine content
and therefore gains the most interest and advertisement.
Inside the magazine they will always have the page number and
web address for their advertising continually through to
reinforces further media outlets to their readers and encourage
further participation.
Overall every ‘Q’ magazine will always have the same basic and
simple layout as this is what the reader ‘personally identifies’
(KATZ) with and is appealing to them so they can clearly see it.
20. Retail Outlets
The shops that sell ‘Q’ magazine are very popular
and well known, large brand chains with outlets
across the country. This means that lots of people
shop here and will see the magazine. There are
479 Tesco Superstores in the UK, there are 1,374
Sainsbury's grocery stores in the UK, 773 of which
were convenience stores. Which means that their
magazine are all over the UK.
21. Brand Ideology/Ethos
The strapline for this magazine is ‘Discover great music’
connotes that Q magazine only talk about great music which will
make is stand out on the shelves compared to other magazines.
The verbal code ‘Discover’ conveys that it is educating the
reader on new music and that ‘Q’ the brand finds the talent and
brings them to the audience.
It has a turnover of €2 billion euros.
It was first issued in October 1986 and the founders were Mark
Ellen and David Hepworth.
22. Synergy
Synergy means working together, in this case ‘Q’
magazine working with a social media site. The origin of
the word is Greek sunergos ‘working together’, from sun-
‘together’ + ergon ‘work’.
‘Q’ magazine has links to; twitter, Instagram, Pinterest,
Youtube and Facebook, this is inventive as you can watch
an interview rather then reading it, adapting to any type
of consumer and their preferences. This shows that ‘Q’
magazine is well up to date and can advertise their
magazine all over the web. This is good as 2.34 billion
people have social network accounts worldwide.
23. Market Position
0
10
20
30
40
50
60
Magazines Radio TV
Bauer Media Products
This graph demonstrates Bauer Media mainly focus on the magazine market as they
own 50 different magazines. However the second market they invest in is radio as
they own 34 radio stations. Lastly, Bauer Media are associated with 6 TV channels.
24. Market Position (Continued)
‘Q’ magazine has a circulation of 44,050 and the magazine is
issued every month. ‘Q’ magazine has had a sales decline of
16.7% in recent years.
https://www.theguardian.com/media/2012/aug/16/nm
e-q-magazine-sales-declines
The image on the left connotes
that most of the readers of the
magazine are earning money and
the median age is 34. The reader
profile is ABC1 at 71.8% which
conveys that the readers have a
high income.
The image on the right
demonstrates the PR (Public
Relations) value of 4,971,476
millions pounds. The total PR
opportunities to see is
43,180,100.
http://www.bauermedia.co.uk/
uploads/QMediaPack2016.pdf
25. Technological Convergence
‘Q’ magazine has it’s own website which focuses on information
from their magazines and expands upon it. On Q’s website they
have videos of interviews with artists which is developed as you
can’t have a video on a paper magazine. They also have a
Facebook page which also gives you information about its
magazines but it also provides you with other people’s
comments. On Twitter ‘Q’ magazine as 127K followers which
conveys they are very popular. This is called a synergy with social
media, and allows audience participation.
26. Production Process
The image on the left
demonstrated that I have sent
Bauer Media an email asking
if they would send me some
information about their
production process.
Unfortunately they did not
reply to me therefore I have
found a production process
online that’s not directly
related to ‘Q’ but is still
relevant and informative.
27. Production Process (Continued)
1. Date of publication- This is the date of when the magazine is going to be published.
2. Managing the schedule- This is important as if you want the magazine to be successful you must
properly manage the schedule and making sure everything is ready to be published.
3. Editorial and budgetary decision- This is when you decide what topics will be covered in the next
issue of the magazine.
4. Content Acquisition- This is the most important as without the content there cannot be a
magazine in the first pace.
5. Sub-editing- This is basically quality of control, this involves; Checking of the accuracy of all facts
in the articles, making sure that words are properly spelled, making sure that grammar and
punctuation are used correctly, making sure that all articles follow the house-style and working
on the layout.
6. Page Layout- Their job is to typeset and layout the various pages that come together to make the
magazine.
7. Proofreading- This is when the editorial department will read though it and find and correct any
mistakes in it.
8. File emailed to printer- The entire magazine is sent to the printer and will be printed.
9. Pre-press- Process of checking to make sure that you are sending all the fonts and images needed
for the magazine with in your file.
10. Distribution- The printing company will package the magazines and send them to a warehouse,
from there they will be distributed and sold to the public.
http://hosbeg.com/the-magazine-
production-process/
29. Publisher and the Product
Time’s Inc is formally known as IPC Media and was
formed in 1963 following the merger of the UK's three
leading magazine publishers - George Newnes, Odhams
Press and Fleetway Publications. IPC Magazines was
created five years later, in 1968. PC was acquired by
Time Warner in 2001 and was renamed Time Inc. UK in
2014 after Time Inc. acquired the company in
connection with its spinoff from Time Warner.
http://www.timeincuk.com/about/history/
Launched in 1952, the New Musical Express is
the world's greatest and most influential weekly
music magazine, known globally as the NME. This
magazine created the first UK singles chart.
http://www.nme-magazine.com/about_us/
30. Purpose of the magazine
The magazine’s masthead is simply ‘NME’ in bold red font. This will stand out on the
stands in the shop and it is clear to see what magazine it is just by the masthead. Also
the contrast with red and white will make it stand out and the audience will recognize
this brand so the brand will have to have a good reputation, increasing their identity
recognition.
NME have a slogan of ‘NEW MUSIC EXPRESS’ which is also what the acronym NME
stands for. This implies that the magazine will introduce ‘NEW’ which will interest the
reader. The word ‘EXPRESS’ could imply that it is big in the magazine world and also
like a train steaming forward to the top.
The magazine will usually have an image of a famous artist which is called ‘star appeal’
(Richard Dyer). This will draw the audience to the magazine and interest them. The
artist on the front is normal the main interview or topic.
The cover lines of the magazine will also mention other famous artist as well which
will also draw attention to the audience. This is important as the audience may not
know the cover lines artist and want to fond out more about them.
31. Genre
The genre of NME magazine is largely associated
with rock, alternative and indie music. However
it is widely known as a indie and pop music
magazine.
Pop and rock music are two of the most popular
music genre in the UK. This conveys that being a
pop and rock magazine lots of people will want
to read it.
http://www.independent.co.uk/arts
-entertainment/music/news/hip-
hop-is-the-most-listened-to-genre-
in-the-world-according-to-spotify-
analysis-of-20-billion-10388091.htm
l
http://www.gigwise.com/news/99413/pop-music-overtakes-rock-as-uks-most-
popular-genre
32. Form and Style
‘NME’ magazine has the continuous simple form
and style on all of their magazines. For example on
the from cover the masthead is always in the top
left corner and they have the same font is used.
Also on the front cover will usually have a large
image of the main artist that they are talking about
which covers most of the page with the artists
name in large on the picture.
Inside the magazine they will always have the page
number and web address for their advertising all
the time.
Overall every ‘NME’ magazine will always the same
basic and simple layout as this is what the reader
knows and is appealing to them so they can clearly
see it.
33. Deconstruction of Front Cover
Masthead-NME
masthead is very
colorful and bold with
capital letters which
make it eye catching.
The contrast between
the red and white
makes it stand out
more. The use of
initials for the logo
makes it more
memorable.
Main Image- The main
image fills most of the
cover which connotes
the importance of the
artist. Also this is called
‘star appeal’ (Richard
Dyer) which will draw
attention to the
magazine and is eye
catching. The image is of
him smiling which
conveys to the reader
that he is laid back and
knows how to have fun.
Quote- The use of then
quote gives the reader a
insight to the story. The
quote is inspirational
which will attracted the
readers attention.
Main Headline- The main story stands out a lot as this make
the magazine stand out on the other magazines. Like the
masthead it is in bold and the use of the same colours
contrast each other.
Barcode- The barcode is
there so they can sell the
magazine
Cover lines- The cover lines are used to
attracted the reader to read more of the
magazine. They are quotes from what
people have said which are normally
interesting and outrageous so the reader
in drawn in by it.
34. Content
The masthead is still
in the top left corner
as tis keeps the
consistent layout
throughout. Also it
says ‘This Week’
which connotes that
the magazine comes
out every week and
has different content
to keep the reader
interested. Lastly, it
has the issue date
simply to keep the
magazine looking
modern and
professional.
These headings are
very clear so the
reader can quickly
find what they
looking for in the
magazine. Also the
white and black
stand out on the
page.
The main image is of a well
known artist which indicates
what the main story is about
and this is also ‘star appeal’
(Richard Dyer) again.
Here the have information on how to
subscribe to the magazine so this
encourages people to subscribe.
35. Target Audience
NME’s audience is mainly males (69%) ages
between 17-30 years old who have a passion for
music, films and are know their technology. The
audience are enthusiasts of new entertainment
and therefore it will be apart of their lifestyle.
Hartley- The target audience for ‘NME’
magazine is the older generation, female and
males aged 17 to 30 who want to learn more
about music.
36. Target Audience (Continued)
According to Katz’ theory this magazine is to inform and
educate the reader on Kendrick Lamar and how he is the
most exciting person in music at the moment. Also for the
reader to learn about what the cover lines are about.
Maslow’s Hierarchy of Needs
Explorers- The readers of ‘NME’ magazine would be
explorers as the magazine includes new stories and
different artists every month in their new issues. The
reader would want to know this because then they can
become more interested in new bands and artists and
want to enjoy new music types.
37. Psychographics
Psychographics is about what lifestyle people
choose to live. This is demonstrated on the
above. The reader of ‘NME’ magazine would
most likely be an explorer as these type of
people who want to find out new things and
trends.
Psychographics is the study and
classification of people according to their
attitudes, aspirations, and other
psychological criteria, especially in market
research. Psychographics also includes:
http://blog.hubspot.com/insiders/marketing-
psychographics
38. Demographics (Continued)
Socio-economic needs
Is the social science that studies how economic activity affects and is shaped
by social processes. In general it analyzes how societies progress, stagnate, or
regress because of their local or regional economy, or the global economy.
The image below connotes the amount of male to female readers ‘NME’
magazine has. Also it conveys the age range of the readers that ‘NME’ have.
Finally, the percentage of the ABC1 readers.
39. Deconstruction of website
Masthead- The logo of NME is in the top left
of the page like on their magazine. This
keeps the same layout so it is recognizable to
the reader.
On the
website they
have a link to
their own
radio station
which is
unique as
other
magazines do
not have this. Underneath the masthead it has the strapline of
the magazine which reminds people of what the
magazine intends to do. The strapline is ‘First for
Music News’ which connotes that this is the
magazine to go to for music news.
On their
website
they have
videos
which is
unique as
obviously on
a magazine
you cant
have videos.
It also has
all the
information
on the
newest
issue on the
home page.
40. Deconstruction of Website
(Continued)
The image on the left
demonstrates that you can
get a ‘NME’ magazine app
to download onto your
devices. This is advertised
at the bottom of the
website. This is a good
idea as not everyone has
PC or laptop but probably
have a smartphone so you
can still get up to date with
magazine.
41. Retail Outlet
This image connotes where NME is distributed in the UK. NME is
mainly distributed in England with some in Wales, Northern
Ireland and Scotland. This implies that NME is very popular in
England, this may be because there headquarters is in London
therefore central to the population.
42. Production Process
The image on the left
demonstrated that I have
sent TimesInc. UK an
email asking if they can
send me some
information about their
production process.
Unfortunately they have
not replied to me,
therefore I have found a
production process
online.
43. Production Processes (Continued)
1. Date of publication- This is the date of when the magazine is going to be published.
2. Managing the schedule- This is important as if you want the magazine to be successful you must
properly manage the schedule and making sure everything is ready to be published.
3. Editorial and budgetary decision- This is when you decide what topics will be covered in the next
issue of the magazine.
4. Content Acquisition- This is the most important as without the content there cannot be a
magazine in the first pace.
5. Sub-editing- This is basically quality of control, this involves; Checking of the accuracy of all facts
in the articles, making sure that words are properly spelled, making sure that grammar and
punctuation are used correctly, making sure that all articles follow the house-style and working
on the layout.
6. Page Layout- Their job is to typeset and layout the various pages that come together to make the
magazine.
7. Proofreading- This is when the editorial department will read though it and find and correct any
mistakes in it.
8. File emailed to printer- The entire magazine is sent to the printer and will be printed.
9. Pre-press- Process of checking to make sure that you are sending all the fonts and images needed
for the magazine with in your file.
10. Distribution- The printing company will package the magazines and send them to a warehouse,
from there they will be distributed and sold to the public.
http://hosbeg.com/the-magazine-
production-process/
44. Synergy
Synergy means working together, in this case ‘NME’ magazine is working with
a social media site. The origin of the word is Greek sunergos ‘working
together’, from sun- ‘together’ + ergon ‘work’.
‘NME’ magazine has links to; twitter, Instagram, Pinterest, Youtube this is
development as you can watch an interview rather then reading it. This
connotes that ‘NME’ magazine is well up to date and can advertise their
magazine all over the web. This is good as 2.34 billion people have social
network accounts worldwide.
45. Market Position
In 2015 NME had a total circulation of 307,217
and in 2014 NME sale dropped below 15,000.
IPC Media's NME rose 2.3% to 72,057 in the last
six months, giving it a more modest year-on-
year rise of 2.7%. It was only during the last
period from July to December when NME fell
into second place behind Kerrang.
http://www.campaignlive.co.uk/article/1307929/magazines-
abcs-nme-print-sales-drop-below-15000
http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-
cosmopolitan-bucks-trend-uk-magazines-decline-average-4-cent/
46. Market Position
IPC had good news from Uncut, which saw its six
monthly sales rise 14.1% to 84,487. IPC media
have a large portfolio selling over 350 million
copies each year. IPC Media has a revenue of 5
billion pounds and employs 43,123 people. Also
IPC is the UK's biggest consumer magazine
publisher.
http://www.ibisworld.co.uk/market-
research/magazine-publishers.html
http://www.timeincuk.com/about/news/press
release/ipc-media-brands-resilient-in-
challenging-market-conditions/
47. Conclusion
In this unit I have been researching ‘Q’ magazine
and ‘NME’ magazine. I have been looking at
their publishers, competitors, target audience
and a analysis of the front cover and DPS. This
will help when I am making my magazine pages.
Editor's Notes
How do you know that this is the target audience….?????? Find online….
