This report is about How same service is been marketed at different price points. Still they stand unique among the crowd. The Comparison is done with different parameters.

1. REPORT ON SURGICAL COST
& SERVICE PROVIDED BY
HOSPITALS IN BANGALORE
Marketing of Services Assignment
Hari thirumal | Ajay Kumar | Manish | Santosh | Nissar

2. Table of Contents
1. Apollo Hospital, Jaynagar................................................................................................................2
2. Columbia Asia Hospital, Hebbal......................................................................................................3
3. Fortis Hospital, Seshadripuram.......................................................................................................4
4. Sakra World Hospital, Marathahalli................................................................................................6
5. Narayana Healthcare, Whitefield....................................................................................................8
6. Parameters of Comparison ...........................................................................................................10
7. Conclusion.....................................................................................................................................11

3. 1.Apollo Hospital, Jaynagar
Ward cost:
Categories Features Tariffs
General Ward 5-6 Beds, Common TV, Toilet (Sharing) 1500/day
Semi Private Room 2 Beds, Common TV, Separate telephones, One toilet 2700/day
Single Room Wardrobe with a large bathroom, Sofa cum bed will be
provided
5500/day
Deluxe Room Larger room, Refrigerator, other facilities of single room 6500/day
Suite Room Pantry, Lounge, Separate Bathroom for attendant, Special
patients’ bed with remote control.
12500/day
ICU Ventilator – Rs. 2100/day 5000/day
Emergency Ward 130/hour
Day Care 300/ hour
Surgery Cost:
SURGERIES Sub-Category
Apollo Hospital
Single Occupancy
Double
Occupancy
General
Ward
Cardiology
Angioplasty 175000 150000 130000
CABG (Coronary artery bypass) 250000 228000 190000
Gastroenterology
Appendicitis 86000 72000 57000
Gallbladder removal 120000 90000 75000
Orthopedics
Total joint replacement (Hip-Single) 178000 147000 130000
Total knee replacement (Single) 178000 1,47,000
1,30,00
0
Arthritis (Specific to case) NA NA NA
Ophthalmology
Cataract Surgery 30000 - 45000
Laser Eye Surgery NA

4. Oncology Malignant Tumor and Metastasis
5000 – 3,00,000
(Depends on tumor and
case)
NA
Obstetrics and
Gynecology
Laparoscopic (lapr) 190000 159000 126000
(Open) 121000 101000 81000
Normal delivery 52000 42000 31000
Cesarean Section 85000 70000 57000
2. Columbia Asia Hospital, Hebbal
Ward Cost:
Categories Tariffs
Single Bedded 5000/day + 8% Luxury Charges + 1100/day Nursery Cost
Superior Single Bedded 7600/day + 8% Luxury Charges + 1600/day Nursery Cost
Two Bedded 3000/day + 8% Luxury Charges + 1100/day Nursery Cost
Five Bedded 1250/day + 8% Luxury Charges + 1000/day Nursery Cost
ICU 4000/day + 1850/day Nursery Cost
HDU 3750/day + 1850/day Nursery Cost
Labour Room 2250/hour + 1250/day Nursery Cost
Day Care 550/ hour + 500/day Nursery Cost
Surgery Cost:
SURGERIES Sub-Category
Columbia Asia
Single
Occupancy
Double
occupancy
General Ward
Cardiology
Angioplasty 200000 160000 140000
CABG (Coronary artery bypass) 335000 270000 200000
Gastroenterology
Appendicitis 90000 75000 68000
Gallbladder removal 100000 80000 75000
Orthopedics
Total joint replacement (Hip-Single) 275000 250000 210000
Total knee replacement (Single) 275000 250000 210000

5. Arthritis (Specific to case) NA NA NA
Ophthalmology
Cataract Surgery 50000 45000 38000
Laser Eye Surgery NA
Oncology Malignant Tumor and Metastasis ~ 3,00,000 (1 month - all inc)
Obstetrics and
Gynecology
Laparoscopic (lapr) 160000 120000 100000
(Open) NA NA NA
Normal delivery 68000 66000 62000
Cesarean Section 79000 74000 70000
3.Fortis Hospital, Seshadripuram
Ward Cost:
Categories Tariffs
General Ward Rs. 650.00
Semi Private Ward Rs. 2400.00 (Twin Sharing )
Private Ward Rs. 3500.00
ICU Rs. 2000.00
Doctor Visit Charges Rs. 300.00 (General Ward)
Nursing Charges Rs. 500.00 (General Ward)
Delivery Charges Rs. 35000.00 (Normal Delivery, General Ward, Package Rate)
Delivery Charges Rs. 50000.00 (Operation Delivery, General Ward, Package Rate)
Delivery Charges Rs. 60000.00 (Operation Delivery, Semi Private Ward, Package Rate)

6. Surgery Cost:
SURGERIES Sub-Category
FORTIS (North Bang )
Single
Occupancy
Double
Occupancy
General
Ward
Cardiology
Angioplasty 160000 120000 80000
CABG (Coronary artery bypass) 375000 280000 210000
Gastroenterology
Appendicitis 100000 85000 70000
Gallbladder removal 110000 90000 70000
Orthopedics
Total joint replacement (Hip-Single) 175000 120000 90000
Total knee replacement (Single) 175000 120000 90000
Arthritis (Specific to case) NA NA NA
Ophthalmology
Cataract Surgery 40000 – 50000
Laser Eye Surgery NA
Oncology Malignant Tumor and Metastasis
8000 – 4,20,000 (Depends on tumor and
case)
Obstetrics and
Gynecology
Laparoscopic (lapr) 170000 140000 120000
(Open) NA NA NA
Normal delivery 55000 40000 32000
Cesarean Section 75000 62000 55000

7. 4. Sakra World Hospital, Marathahalli
Ward Cost:
Categories Tariffs
General Ward Rs. 1600.00
Semi Private Ward Rs. 3000.00 (Twin Sharing )
Private Ward Rs. 5500.00 (AC)
Private Ward Rs. 15000.00 (Suite Room)
ICU Rs. 8500.00
Doctor Visit Charges Rs. 400.00 (General Ward)
Doctor Visit Charges Rs. 750.00 (ICU)
Doctor Visit Charges Rs. 600.00 (Semi Private Ward)
Doctor Visit Charges Rs. 750.00 (Private Ward)
Ventilator Charges Rs. 5000.00
Deposit Required (For Admission) Rs. 10000.00 (General Ward)
Deposit Required (For Admission) Rs. 50000.00 (ICU)

8. Surgery Cost:
SURGERIES Sub-Category
Sakara Hospital
Single
Occupancy
Double
Occupancy
General
Ward
Cardiology
Angioplasty
160000+
(*extra)
130000 100000
CABG (Coronary artery bypass) 290000 235000 175000
Gastroenterology
Appendicitis 85000 70000 50000
Gallbladder removal 95000 80000 60000
Orthopedics
Total joint replacement (Hip-Single) 270000 220000 180000
Total knee replacement (Single) (Additional 220000 for Implant)
Arthritis (Specific to case) NA NA NA
Ophthalmology
Cataract Surgery NA
Laser Eye Surgery NA
Oncology Malignant Tumor and Metastasis NA NA NA
Obstetrics and
Gynecology
Laparoscopic (lapr) 145000 120000 90000
(Open) NA NA NA
Normal delivery
65000+ (5000
for baby care)
56000 42000
Cesarean Section 95000 70000 55000

9. 5. Narayana Healthcare, Whitefield
Ward Cost:
Categories Tariffs/ Day
General Ward Rs. 1500.00
Semi Private Ward Rs. 2500.00 (Twin Sharing )
Private Ward Rs. 3500.00 (AC)
Private Ward Rs. 4500.00 (Deluxe)
ICU Rs. 6090.00
Doctor Visit Charges Rs. 400.00 (ICU, Non Specialist Doctor)
Doctor Visit Charges Rs. 800.00 (ICU, Specialist Doc.)
Deposit Required (For Admission) Rs. 10000.00 (General Ward)
Deposit Required (For Admission) Rs. 40000.00 (ICU)
Deposit Required (For Admission) Rs. 15000.00 (Semi Private Ward)
Deposit Required (For Admission) Rs. 30000.00 (Private Ward, AC)
Deposit Required (For Admission) Rs. 45000.00 (Private Ward, Deluxe)

10. Surgery Cost:
SURGERIES Sub-Category
Narayana Healthcare
Single
Occupancy
Double
Occupancy
General Ward
Cardiology
Angioplasty 148000 108000 n/a
CABG (Coronary artery bypass)
300000 (Not
at Whitefield)
250000 (Not
at
Whitefield)
n/a
Gastroenterology
Appendicitis
90000 –
100000
60000 –
65000
n/a
Gallbladder removal 100000 65000 n/a
Orthopedics
Total joint replacement (Hip-
Single)
270000 208000 n/a
Total knee replacement (Single) (Additional 220000 for Implant)
Arthritis (Specific to case) NA NA NA
Ophthalmology
Cataract Surgery NA
Laser Eye Surgery NA
Oncology
Malignant Tumor and
Metastasis
NA NA NA
Obstetrics and
Gynecology
Laparoscopic (lapr) 90000 60000 NA
(Open) NA NA NA
Normal delivery 60000 45000 NA
Cesarean Section 75000 60000 NA

11. 6. Parameters of Comparison
The hospitals are compared based on the
 Price at which they offer treatment
 Staying cost & other miscellaneous cost
Considering the person undergoes cardiac angioplasty treatment at
 Premium Price
o Two day stay
o Surgery Cost
o Miscellaneous expense
 At Economic Pricing :
211000
227200
184000
214000
203600
0
50000
100000
150000
200000
250000
Apollo Hospital Columbia Asia Fortis Sakra Narayana
Healthcare
Angioplasty Treatment at Premium Price
Cost (In Rupees)
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
Apollo Hospital Columbia Asia Fortis Sakra Hospital Narayana
Healthcare
Angioplasty Treatment at Economic Cost
Cost (In Rupees)

12. 7. Conclusion
 Based on the study with respect to top 5 hospitals in Bangalore, FORTIS hospital provides
best service at Premium Price as well as in economic pricing. They include food as part of the
package.
 Though it was started in 2009. It has grown exponentially because of their pricing strategy
and the service they offer.
937.93
1495.79
2617.67
4243.16
69.5 124.4 56.5
511.36
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2010 2011 2012 2013
(In Crores)
Revenue PAT