This document provides information about an assignment for the subject Retail Marketing. It includes instructions to email or call a provided contact for fully solved assignments. It then lists 6 questions related to retail marketing concepts like pricing strategies, the retail buying process, retail merchandising management, e-tailing, pricing strategies, and rural retail strategies. For each question, it provides brief explanations and definitions as part of the answered assignments. The document appears to be providing sample answers for an assignment on retail marketing.

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ASSIGNMENT
DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0012- Retail Marketing
BK ID B1723
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1 Discuss the Retail pricing strategies.
Answer : Retail pricing strategies :
1. Mark-up Pricing :
Markup on cost can be calculated by adding a pre-set (often industry standard) profit margin, or
percentage, to the cost of the merchandise. Markup on retail is determined by dividing the dollar
markup by retail.
Be sure to keep the initial mark-up high enough to cover price reductions, discounts, shrinkage and
other anticipated expenses, and still achieve a satisfactory profit. Retailers with a varied product
selection can use different mark
Q. 2 Describe the Retail Buying Process in brief.
Definition of retailing
Explanation of retail buying process
Answer: Retailingis a business or person that sells goods to the consumer, as opposed to a
wholesaler or supplier, who normally sell their goods to another business. It is a Selling of
merchandise directly to the consumer. Retailing began several thousand years ago with peddl ers
hawking their wares at the earliest marketplaces. It is extremely competitive, and the failure rate of
retail establishments is relatively high. Price is the most important arena of competition, but other
factors include convenience of location,
Q. 3 Explain the Retail Merchandising Management (RMM) in brief.
Definition of Retail Merchandising

2. Steps involved in RMM
Answer: Retail Merchandising is an activity of promoting the sale of goods at retail. Merchandising
activities may include display techniques, free samples, on-the-spot demonstration, pricing, shelf
talkers, special offers, and other point-of-sale methods. According to American Marketing
Association, merchandising encompasses "planning involved in marketing the right merchandise or
service at the right place, at the right time, in the right
Q. 4 Define e-tailing. Explain the future of electronic retailing.
Definition of e-tailing
Future of e-tailing
Answer: Electronic retailing (e-tailing) is a buzzword for any business-to-consumer (B2C)
transactions that take place over the Internet. Simply put, e-tailing is the sale of goods online.
Companies like Amazon and Dell created the online retail industry by putting the entire customer
experience - from browsing products to placing orders to paying for purchases - on the Internet. The
success of these and other companies encouraged more traditional retailers to create an online
presence to augment their brick-and-mortar outlets.
E-tailing requires businesses to tailor traditional business models to the rapidly changing face of the
Internet and its users. E-tailers are not
Q. 5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
profitability depends on Pricing. It plays an important role in strategic decision making process.
Explain various pricing strategies are adapted by the retailer according to the situation.
Explanation of pricing in Retail
Retail Pricing strategies
Answer: Retail price is the price that a coin dealer will charge you to purchase a particular coin. This
is sometimes referred to as "price". The money that a coin dealer will pay you for your coins is
referred to as the "coin's value."The price the end user of a product pays. That is, if one buys a
vacuum in order to use it instead of to sell it to another store, one likely pays the retail price. The
retail price includes all expenses the retailer incurs, plus a mark-up.
Q. 6 Describe any three Rural retail strategies in brief.
Definition of Rural retail
Any three Rural retail strategies
Answer: Retailing can be defined as the set of activities that markets products or services to final
consumers for their own personal or house hold use. This is done by organizing the availability of
goods and then supplying them to consumer on a relatively small scale.The rural population
dominates the Indian market with over 720 million consumers (70% of the total population) spread
across 0.63 million villages in the country18. Typically Indian rural retail stores are in the form of
haats and melas. Undeniably, the urban
Dear students get fully solved assignments
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