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LIKE A BOSS
8 SECRETS TO WINNING PITCHES
Credits: NY Times, USA Network
"I don't play the odds,
I play the man"
1
LISTEN. UNDERSTAND. RESPOND
Don't get too caught up in
trying to pitch ideas, without
understanding what the client
wants.
No matter how brilliant your
pitch is, it is of no use if it
doesn't resonate with the
client's needs.
"I don’t have dreams,
I have goals.
Now, it’s on to the next
one."
2
BE AMBITIOUS. BE PRACTICAL
The client might not always know
what they need. So, listen to their
challenges and respond with a bold
yet practical solution.
It's not always about sticking to the
brief or following the norms.
"The only time “success” comes
before “work” is in the
dictionary."
3
WORK HARD. DO EVERYTHING IT TAKES.
Be well-informed about the client's
past and the competition they care
about.
Calls, emails, meetings - do
whatever it takes to show them you
care and genuinely want to help
them in all ways possible.
"When you’re backed against
the wall, break the god damn
thing down."
4
EXUDE CONFIDENCE. BE FEARLESS
Go into any pitch with the confidence
that you know your sh*t.
More importantly, show that conviction
in every sentence you utter.
It is never about how much you know.
It always about how you convey what
you know.
"First impressions last. You start
behind the eight ball, you'll
never get in front."
5
MAKE EVERY SECOND COUNT
Humans have really low
attention span. So, don't waste
even a second with fluff.
"WOW" the client from time to
time with valuable insights/ideas
to recapture their attention.
"I don’t get lucky.
I make my own luck."
6
ALWAYS BE IN CONTROL
The best salesmen are
always in complete control
of their meetings without
being dominating or pushy.
It is about creating
conversations and knowing
how to change the
conversation at the right
time.
"That’s the difference
between you and me, you
wanna lose small, I wanna
win big."
7
CHOOSE YOUR BATTLES
Sales pitches go beyond a
company's core capabilities. It is
about building rapport and trust.
So, avoid petty arguments or
discussions and focus on things
that are important enough to
make or break a deal.
"It isn't bragging, if it's true"
8
TAKE PRIDE IN SHARING YOUR PAST
WORK
Be humble. But, never downplay
your past achievements.
Choose and highlight a few selected
past projects which had results that
are closest to your new client's
requirements.
"EQUAL PARTS OF SWAGGER
& SMARTS"
TO SUMMARIZE,
WHEN YOU WALK INTO THAT PITCH,
HAVE
IN SHORT, WHEN YOU WALK
INTO THAT PITCH, HAVE
Credits: NY Times and USA Network
www.happymarketer.com
@khyathi92 | @hmarketer

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8 SECRETS WINNING PITCHES

  • 1. LIKE A BOSS 8 SECRETS TO WINNING PITCHES Credits: NY Times, USA Network
  • 2. "I don't play the odds, I play the man" 1 LISTEN. UNDERSTAND. RESPOND
  • 3. Don't get too caught up in trying to pitch ideas, without understanding what the client wants.
  • 4. No matter how brilliant your pitch is, it is of no use if it doesn't resonate with the client's needs.
  • 5. "I don’t have dreams, I have goals. Now, it’s on to the next one." 2 BE AMBITIOUS. BE PRACTICAL
  • 6. The client might not always know what they need. So, listen to their challenges and respond with a bold yet practical solution.
  • 7. It's not always about sticking to the brief or following the norms.
  • 8. "The only time “success” comes before “work” is in the dictionary." 3 WORK HARD. DO EVERYTHING IT TAKES.
  • 9. Be well-informed about the client's past and the competition they care about.
  • 10. Calls, emails, meetings - do whatever it takes to show them you care and genuinely want to help them in all ways possible.
  • 11. "When you’re backed against the wall, break the god damn thing down." 4 EXUDE CONFIDENCE. BE FEARLESS
  • 12. Go into any pitch with the confidence that you know your sh*t. More importantly, show that conviction in every sentence you utter.
  • 13. It is never about how much you know. It always about how you convey what you know.
  • 14. "First impressions last. You start behind the eight ball, you'll never get in front." 5 MAKE EVERY SECOND COUNT
  • 15. Humans have really low attention span. So, don't waste even a second with fluff.
  • 16. "WOW" the client from time to time with valuable insights/ideas to recapture their attention.
  • 17. "I don’t get lucky. I make my own luck." 6 ALWAYS BE IN CONTROL
  • 18. The best salesmen are always in complete control of their meetings without being dominating or pushy.
  • 19. It is about creating conversations and knowing how to change the conversation at the right time.
  • 20. "That’s the difference between you and me, you wanna lose small, I wanna win big." 7 CHOOSE YOUR BATTLES
  • 21. Sales pitches go beyond a company's core capabilities. It is about building rapport and trust.
  • 22. So, avoid petty arguments or discussions and focus on things that are important enough to make or break a deal.
  • 23. "It isn't bragging, if it's true" 8 TAKE PRIDE IN SHARING YOUR PAST WORK
  • 24. Be humble. But, never downplay your past achievements.
  • 25. Choose and highlight a few selected past projects which had results that are closest to your new client's requirements.
  • 26. "EQUAL PARTS OF SWAGGER & SMARTS" TO SUMMARIZE, WHEN YOU WALK INTO THAT PITCH, HAVE
  • 27. IN SHORT, WHEN YOU WALK INTO THAT PITCH, HAVE Credits: NY Times and USA Network www.happymarketer.com @khyathi92 | @hmarketer