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Bring your own shorts
- 1. BYOS: BRING YOUR OWN SHORTS SAMANTHA HANSEN
- 2. TARGET AUDIENCE • College Students & Young Adults
- 3. WHAT’S THE BIG IDEA?
- 4. INCENTIVES • “Every comment you make, every pic you take, we’ll be entering you!” • Raffle for FREE BEER!!!
- 5. HOW WILL SOCIAL MEDIA BE USED?
- 6. HOW WILL SOCIAL MEDIA BE USED? “A company owned and operated by people who care in Northern Michigan. Life is Short’s, drink it while you’re here.”
- 7. GOOGLE ADWORDS “Beer’s Free, College Isn’t” “BYOS: Bring Your Own Shorts” “Money Tight? Drink Short’s. Take Pics!”
- 8. $$ BUDGET $$ • $ Social Media Expert • $ Google Adwords • $ Incentives • $ Grand Prize – 6 month supply • $ Coupons • $ Weekly seasonal brew giveaways
- 9. EVALUATION