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Lou & harry's final project

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Lou & harry's final project

  1. 1. By: Jordan Conway
  2. 2. • Located: East Lansing, MI• Food: Authentic Greek and American menu• Sports atmosphere: 80 big screen TV’sBackground info.
  3. 3. • Maximize profits• Raise Awareness• Increase customer foot traffic in our barGoals
  4. 4. • “The next best thing to actually being there.” • Customer Service • Food • Drinks • AtmosphereBIG Idea
  5. 5. • Twitter• Facebook• Instagram• Google AdwordsTools
  6. 6. • Facebook & Twitter • Instagram • Create a buzz • Offer specials• Google AdWords • keywordsImplementation
  7. 7. • Twitter • $750 setup • $500/ mo – account management/ training• Facebook • $1,000 setup • $500/ mo – content management• Instagram • $1,000 setup • $500/ mo – account management/ training• Google AdWords • $1,500 setup • $1.50/ day• TOTAL BUDGET: $14,000Budget
  8. 8. • Males ages 21-50 • 21: Minimum age to consume alcohol, also more likely to have vehicle on campus • 50: Remain active with MSU whether alumni, or student in collegeTarget Audience
  9. 9. • Criteria • Sales • Social Media • Customer traffic• When? • Quarterly • YearlyEvaluation
  10. 10. Questions?

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