“Social media is not just an activity; it is an investment
of valuable time and resources.” ~ Sean Gardner
Facebook for Yo...
Agenda
❖ 8:30 - 8:45 Introduction!
❖ 8:45 - 9:30 What is Facebook?!
❖ 9:30 - 10:00 Content for Facebook!
❖ 10:00 - 10:15 B...
What is Facebook? Facebook is an online social
networking service.
About Facebook
❖ Founded in 2004!
❖ 1.23 Billion Monthly Active Users!
❖ 757 Million Daily Active Users!
❖ 874 Million Mon...
Facebook Demographics
❖ % of Internet users who use Facebook!
❖ Men - 66% Women - 76%!
❖ Age!
❖ 84% of 18-29 !
❖ 79% of 30...
Facebook Demographics
❖ % of Internet users who use Facebook!
❖ Education!
❖ High School Grad - 71%!
❖ Some College - 75%!...
Facebook Demographics
❖ % of Internet users who use Facebook!
❖ Income Level!
❖ Less than $30,000 per year - 76%!
❖ $30,00...
Facebook Demographics
❖ % of Internet users who use Facebook!
❖ Urbanity!
❖ Urban - 75%!
❖ Suburban - 69%!
❖ Rural - 71%
–Pew Internet Research Project
42% of online adults use multiple social
networking platforms. For those who use only one
s...
–Pew Internet Research Project
Facebook and Instagram exhibit especially high
levels of user engagement: A majority of use...
Content For Facebook
–Scott Cook
“A brand is no longer what we tell the consumer it
is – it is what consumers tell each other it is.”
Content Strategy
❖ What is Your Focus?!
❖ What Are you Going to Post?!
❖ What is Your Tone?
What Should Your Focus Be?
❖ Product!
❖ Contest!
❖ Company News!
❖ Events!
❖ Branding!
❖ Sales
Brand Focus
Product Contest
Unrelated Company News
Events Sales
Branding
What Should You Post?
❖ Photo!
❖ Video!
❖ Text Update!
❖ Link!
❖ Questions
What Tone Should You Use?
❖ Applicable !
❖ Talk about your product or service directly!
❖ Emotional!
❖ Appeal to feelings ...
Image/Idea Credit to Julia Jakubiec
Break Until 10:15
Promoting Your Page For Free
What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Use Your Current Networks!
❖ Website, Email, Twitter,...
What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Share With Family and Friends!
❖ Facebook Has Over 1 ...
What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Take it Offline!
❖ Printed Material, Business Cards, T...
What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Host a Contest!
❖ Give away an iPad or your own servi...
What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Host a Contest!
❖ Give away an iPad or your own servi...
Promoting Your Page With Ads
Advertising on Facebook
❖ What!
❖ Specifically what are you adverting?!
❖ Who!
❖ Who is your target?!
❖ How!
❖ What type of...
What Should You Advertise?
I cannot help you with this
To Who Should You Advertise?
❖ Who Are Your Demographics?!
❖ B2B, B2C, Women, Men, Children, College Grads!
❖ The Choices ...
How Should You Advertise?
❖ A Clear Call To Action
How Should You Advertise?
❖ Stopping Power
How Should You Advertise?
❖ Clicking Is Worth My While
Good or Bad
Good
Good or Bad
Bad
Good or Bad
Bad
Good or Bad
Good
Facebook Insights
- Marty Rubin
“Every line is the perfect length if you do not
measure it.”
What is Facebook Insights?
Viral Aspect of Post
Who Likes You?
Images Source - https://blog.kissmetrics.com/facebook-insights-and-analytics/
Who Likes You?
What is Your Reach?
Vistiors Information
Vistiors Information
Your Post Explained
Your Post Explained
Your Post Explained
Who Likes You
Competitor Tracking
Facebook For Your Business
Facebook For Your Business
Facebook For Your Business
Facebook For Your Business
Facebook For Your Business
Facebook For Your Business
Facebook For Your Business
Facebook For Your Business
Facebook For Your Business
Facebook For Your Business
Facebook For Your Business
Facebook For Your Business
Facebook For Your Business
Facebook For Your Business
Upcoming SlideShare
Loading in …5
×

Facebook For Your Business

315 views

Published on

Leveraging Facebook for your business is a scary obstacle for some small businesses to overcome. Through these slides, I walk you through information about Facebook, what content you should be sharing on Facebook, promoting your Facebook page, and finally leveraging Facebook analytics.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
315
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook For Your Business

  1. 1. “Social media is not just an activity; it is an investment of valuable time and resources.” ~ Sean Gardner Facebook for Your Business Jeff Vreeland! @jvreeland! March 13, 2014
  2. 2. Agenda ❖ 8:30 - 8:45 Introduction! ❖ 8:45 - 9:30 What is Facebook?! ❖ 9:30 - 10:00 Content for Facebook! ❖ 10:00 - 10:15 Break! ❖ 10:15 - 11:00 Promoting Your Facebook Page! ❖ 11:00 - 11:30 Facebook Insights! ❖ 11:30 - 12:00 Questions
  3. 3. What is Facebook? Facebook is an online social networking service.
  4. 4. About Facebook ❖ Founded in 2004! ❖ 1.23 Billion Monthly Active Users! ❖ 757 Million Daily Active Users! ❖ 874 Million Monthly Mobile Users! ❖ 507 Million Daily Mobile Users! ❖ 58% Have More then 100 Friends
  5. 5. Facebook Demographics ❖ % of Internet users who use Facebook! ❖ Men - 66% Women - 76%! ❖ Age! ❖ 84% of 18-29 ! ❖ 79% of 30-49 ! ❖ 60% of 50-64 ! ❖ 45% of 65+
  6. 6. Facebook Demographics ❖ % of Internet users who use Facebook! ❖ Education! ❖ High School Grad - 71%! ❖ Some College - 75%! ❖ College+ - 68%
  7. 7. Facebook Demographics ❖ % of Internet users who use Facebook! ❖ Income Level! ❖ Less than $30,000 per year - 76%! ❖ $30,000 - $49,999 - 76%! ❖ $50,000 - $74,999 - 68%! ❖ $75,000+ - 69%
  8. 8. Facebook Demographics ❖ % of Internet users who use Facebook! ❖ Urbanity! ❖ Urban - 75%! ❖ Suburban - 69%! ❖ Rural - 71%
  9. 9. –Pew Internet Research Project 42% of online adults use multiple social networking platforms. For those who use only one social networking site, Facebook is typically— though not always—the platform of choice.
  10. 10. –Pew Internet Research Project Facebook and Instagram exhibit especially high levels of user engagement: A majority of users on these sites check in to them on a daily basis
  11. 11. Content For Facebook
  12. 12. –Scott Cook “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
  13. 13. Content Strategy ❖ What is Your Focus?! ❖ What Are you Going to Post?! ❖ What is Your Tone?
  14. 14. What Should Your Focus Be? ❖ Product! ❖ Contest! ❖ Company News! ❖ Events! ❖ Branding! ❖ Sales
  15. 15. Brand Focus Product Contest Unrelated Company News Events Sales Branding
  16. 16. What Should You Post? ❖ Photo! ❖ Video! ❖ Text Update! ❖ Link! ❖ Questions
  17. 17. What Tone Should You Use? ❖ Applicable ! ❖ Talk about your product or service directly! ❖ Emotional! ❖ Appeal to feelings or emotions about the product or service! ❖ Both! ❖ Talk about a specific part of your product or service that appeals to the emotions of your buyer
  18. 18. Image/Idea Credit to Julia Jakubiec
  19. 19. Break Until 10:15
  20. 20. Promoting Your Page For Free
  21. 21. What Can I Do For Free? ❖ 4 Tips For Promoting Your Facebook Page! ❖ Use Your Current Networks! ❖ Website, Email, Twitter, YouTube, Pinterest
  22. 22. What Can I Do For Free? ❖ 4 Tips For Promoting Your Facebook Page! ❖ Share With Family and Friends! ❖ Facebook Has Over 1 BILLION users.
  23. 23. What Can I Do For Free? ❖ 4 Tips For Promoting Your Facebook Page! ❖ Take it Offline! ❖ Printed Material, Business Cards, Trade Shows, Traditional Advertising
  24. 24. What Can I Do For Free? ❖ 4 Tips For Promoting Your Facebook Page! ❖ Host a Contest! ❖ Give away an iPad or your own service/product
  25. 25. What Can I Do For Free? ❖ 4 Tips For Promoting Your Facebook Page! ❖ Host a Contest! ❖ Give away an iPad or your own service/product
  26. 26. Promoting Your Page With Ads
  27. 27. Advertising on Facebook ❖ What! ❖ Specifically what are you adverting?! ❖ Who! ❖ Who is your target?! ❖ How! ❖ What type of ad are you using?
  28. 28. What Should You Advertise? I cannot help you with this
  29. 29. To Who Should You Advertise? ❖ Who Are Your Demographics?! ❖ B2B, B2C, Women, Men, Children, College Grads! ❖ The Choices Are Endless
  30. 30. How Should You Advertise? ❖ A Clear Call To Action
  31. 31. How Should You Advertise? ❖ Stopping Power
  32. 32. How Should You Advertise? ❖ Clicking Is Worth My While
  33. 33. Good or Bad Good
  34. 34. Good or Bad Bad
  35. 35. Good or Bad Bad
  36. 36. Good or Bad Good
  37. 37. Facebook Insights
  38. 38. - Marty Rubin “Every line is the perfect length if you do not measure it.”
  39. 39. What is Facebook Insights?
  40. 40. Viral Aspect of Post
  41. 41. Who Likes You? Images Source - https://blog.kissmetrics.com/facebook-insights-and-analytics/
  42. 42. Who Likes You?
  43. 43. What is Your Reach?
  44. 44. Vistiors Information
  45. 45. Vistiors Information
  46. 46. Your Post Explained
  47. 47. Your Post Explained
  48. 48. Your Post Explained
  49. 49. Who Likes You
  50. 50. Competitor Tracking

×