The document outlines a plan to create marketing materials for a charity called SASH, including 3 business cards targeting volunteers, youth, and those seeking information; a bus advertisement; and consistent branding across materials. Images and copywriting help will be needed, with a photographer to capture photos of volunteers and youth, and a copywriter to draft text. The plan is to use a pastel purple color scheme and matching fonts across all pieces.

1. Planning Production
Social Action & Community media

2. What I’m going to do
• I am going to create 3 different business cards for SASH
aiming at the 3 different groups of people that will be
reading them. The volunteers, the youth in need of help
and people who want to know more about the charity.
• After I have done this I am going to create a bus advert so
that people from all over the city can see and know about
SASH.
• For colour, I plan to stick to the pastel purple I chose on my
research work.
• I would like for all fonts on all my work to be the same
styles and continue to be the same throughout the
different cards and posters.

3. Style of images

4. Target Audience
• My target audience varies for each different
piece of media I produce. As the charity works
with people from ages 16-24 one of the
business cards will be aimed at them. Where
as another card will be aimed at those people
with a healthy happy home who are willing to
volunteer. Finally, the last card will be for any
age who would like more information.

5. Personnel Requirements
• A photographer is needed to capture all
images that will be on my work. E.g a youth, a
happy couple.
• as the work will need some amount of text, I
will need a copy writer to do this to ensure I
have the write information.