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29 LESSONS LEARNED
10X TALKS
C.R.E.A.M.
Life is one BIG vocabulary quiz
Turning Pro
• What is the one sentence that defines your
compelling mission in life?
• Mike Malloy is a pro frisbee player who travels
the world selling sunglasses and helping
people
Writing
• If you want to be a writer, then you need to
write every single day
The Last Lecture
• Childhood dreams – my bedroom is purple
• Brick walls – keep others out who don’t want it
• Early tenure – 10pm on Friday nights in my office
• Big stuffed animals – Stephen the panther
• Feedback – Peer reviewed feedback is powerful
• Head fakes – how to lead your life
Ego is the Enemy
• Be humble in your aspirations
• Be gracious in your successes
• Be resilient in your failures
• At all three stages, ego is the enemy
1% Better Everyday
• 1% physically
• 1% mentally
• 1% emotionally
• 1% spiritually
• Pro tip: this compounds massively over time
Math Rules
• 80/20 Rule
• 64/4 Rule
• 51.2/.8 Rule
• 40/70 Rule
15 Minute Meetings
• EVERY meeting needs an agenda and a
decision to make together by the end
Zig Ziglar
• 60% Plan to win
• 30% Prepare to win
• 10% Expect to win
Preparation Checklist
1) Situation Summary
2) Precedents
3) Interests
4) Alternatives/Highest Goal/Walkaway
5) Strengths and Weaknesses
6) Team
7) Strategy
8) Scripting
How to Take Notes with Action Items
• Thank you Deloitte…
• Pro tip: write down 10 ideas every day
LIFESTYLE DESIGN
Habits
• How to replace bad habits? Good habits.
• Habit stacking
Miracle Morning Routine (SAVERS)
• Silence
• Affirmations
• Visualization
• Exercise
• Reading
• Scribing
Meditation
• Practice non-judgement, gratitude, loving
kindness, focus, calming anxiety, deep sleep
• 10 mins/day if you have time
• 30 mins/day if you don’t have time
• “Emergency calm” in 2 minutes has saved lives
• Pro tip: Download the Calm app
Mental Models and Pattern Recognition
• Game Theory and Travelling Salesmen
• Probability Theory
– Decide to Increase P(+) or Decrease P(-)
• Inversion
• Similar OR Different
• Avoid decision fatigue
• Order of Magnitude
• Dimensional Analysis
+ - =
Smart Choices
1. Work on the right problem
2. Identify all criteria
3. Create imaginative alternatives
4. Understand the consequences
5. Grapple with your tradeoffs
6. Clarify your uncertainties
7. Think hard about your risk tolerance
8. Consider linked decisions
LEADERSHIP SKILLS
How to start a movement
How to Build an Advisory Board
MARKETING SKILLS
FUNDRAISING SKILLS
Levels of Fundraising
• Bootstrapping
• Friends, Family, and Fools
• Crowdfunding
• Angel Investors
• Equity Crowdfunding
• Banks
• Institutional VC Investors
• IPO
7 Types of Investors
1. Connectors
2. Product People
3. Builders
4. Smart Business People
5. Domain Expert
6. The Brand
7. Filler
Types of Pitch Meetings
• Elevator pitch – 30 seconds
– Pitch by analogy and get them to ask a question
• Conversational pitch – 5-10 minutes
– Company storytelling to existing relationship
– Goal of meeting is to get the next meeting
• Full investment pitch – 1 hour
– 10 slides, 20 minutes, 30+ size font
– Clear investment ask at end with questions
Questions for Investors
• How often do you invest?
• What is your average check size?
• What is the range of funds you are considering
investing in this round?
• How are you going to add strategic value?
• Who else in your network can add value?
• Do you do follow on investments?
$2.10
$0.10
$0.79
$1.50
$0.50
$5.01
$10.00
$0
$5
$10
$15
$20
Profit MSRP
Profit Wholesale
Donation to SEE
Private Label Printing
Shipping & Handling
UV400 Lenses
Chinese Frames

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29 Lessons Learned

  • 2.
  • 4.
  • 5.
  • 6.
  • 8. Life is one BIG vocabulary quiz
  • 9. Turning Pro • What is the one sentence that defines your compelling mission in life? • Mike Malloy is a pro frisbee player who travels the world selling sunglasses and helping people
  • 10. Writing • If you want to be a writer, then you need to write every single day
  • 11.
  • 12. The Last Lecture • Childhood dreams – my bedroom is purple • Brick walls – keep others out who don’t want it • Early tenure – 10pm on Friday nights in my office • Big stuffed animals – Stephen the panther • Feedback – Peer reviewed feedback is powerful • Head fakes – how to lead your life
  • 13. Ego is the Enemy • Be humble in your aspirations • Be gracious in your successes • Be resilient in your failures • At all three stages, ego is the enemy
  • 14. 1% Better Everyday • 1% physically • 1% mentally • 1% emotionally • 1% spiritually • Pro tip: this compounds massively over time
  • 15. Math Rules • 80/20 Rule • 64/4 Rule • 51.2/.8 Rule • 40/70 Rule
  • 16. 15 Minute Meetings • EVERY meeting needs an agenda and a decision to make together by the end
  • 17. Zig Ziglar • 60% Plan to win • 30% Prepare to win • 10% Expect to win
  • 18. Preparation Checklist 1) Situation Summary 2) Precedents 3) Interests 4) Alternatives/Highest Goal/Walkaway 5) Strengths and Weaknesses 6) Team 7) Strategy 8) Scripting
  • 19. How to Take Notes with Action Items • Thank you Deloitte…
  • 20. • Pro tip: write down 10 ideas every day
  • 22. Habits • How to replace bad habits? Good habits. • Habit stacking
  • 23. Miracle Morning Routine (SAVERS) • Silence • Affirmations • Visualization • Exercise • Reading • Scribing
  • 24. Meditation • Practice non-judgement, gratitude, loving kindness, focus, calming anxiety, deep sleep • 10 mins/day if you have time • 30 mins/day if you don’t have time • “Emergency calm” in 2 minutes has saved lives • Pro tip: Download the Calm app
  • 25. Mental Models and Pattern Recognition • Game Theory and Travelling Salesmen • Probability Theory – Decide to Increase P(+) or Decrease P(-) • Inversion • Similar OR Different • Avoid decision fatigue • Order of Magnitude • Dimensional Analysis
  • 26. + - =
  • 27. Smart Choices 1. Work on the right problem 2. Identify all criteria 3. Create imaginative alternatives 4. Understand the consequences 5. Grapple with your tradeoffs 6. Clarify your uncertainties 7. Think hard about your risk tolerance 8. Consider linked decisions
  • 29. How to start a movement
  • 30. How to Build an Advisory Board
  • 31.
  • 32.
  • 34.
  • 35.
  • 36.
  • 38. Levels of Fundraising • Bootstrapping • Friends, Family, and Fools • Crowdfunding • Angel Investors • Equity Crowdfunding • Banks • Institutional VC Investors • IPO
  • 39. 7 Types of Investors 1. Connectors 2. Product People 3. Builders 4. Smart Business People 5. Domain Expert 6. The Brand 7. Filler
  • 40. Types of Pitch Meetings • Elevator pitch – 30 seconds – Pitch by analogy and get them to ask a question • Conversational pitch – 5-10 minutes – Company storytelling to existing relationship – Goal of meeting is to get the next meeting • Full investment pitch – 1 hour – 10 slides, 20 minutes, 30+ size font – Clear investment ask at end with questions
  • 41. Questions for Investors • How often do you invest? • What is your average check size? • What is the range of funds you are considering investing in this round? • How are you going to add strategic value? • Who else in your network can add value? • Do you do follow on investments?
  • 42. $2.10 $0.10 $0.79 $1.50 $0.50 $5.01 $10.00 $0 $5 $10 $15 $20 Profit MSRP Profit Wholesale Donation to SEE Private Label Printing Shipping & Handling UV400 Lenses Chinese Frames