1. The Top Ten Things I Learned
In Public Relations
#1-What Public Relations
means
During the first week of class, we were asked
for our definition of what public relations
means. We learned that public relations is a
four step process: RACE. It stands for
Research, Action, Communication, and
Evaluation.
#2- Technology
Being up-to-date in
technology will help a
public relations
professional be more
successful in the field
because they will have the

2. best resources.
#3- Writing Skills
While interviewing a
public relations
professional, I realized
how much of a role
writing has in public
relations.
#4- Be Prepare for any
Situation
A PR professional must be prepared for any
issue that might arise. When the disaster with
Dominos Pizza happened, the company did
not publically react for 48 hours. Many were
upset because it seemed as if it was not a big
deal to the company. PR professionals have
to be aware of what is going on, and they
must be quick to react and solve the

3. problem.
#5- Research
No matter what the situation is, it is
important
to have researched the topic. If you are
working with a client, it is a good idea to
research the background of the company/
client. Knowing information ahead of time
will help you to become more familiar with
the client’s style.
#6-Resumes
Creating the proper resume will show a
potential boss that you are organized and
responsible. It is important to include the
highlights of your accomplishments, but in an
organized fashion.
#7- Ethics and Morals
This class has taught me to always remember

4. people’s values and lifestyles while working
in the public relations field.You would not
want your company or product to offend a
group of individuals. Considering society
will help you to work to your most full
potential.
#8- News Releases
There are certain points that must be
included in a news release in order for it to
have that title. It is important to mark the
date of when you want it to be released to
the press.Your article must stand out in the
editor’s mind in order for it to be picked for
release.
#9- Work Week
There is not a typical work week for a person
working in public relations. Sometimes a
week will be slow, but others will be hectic.
Staying organized is key when it comes to

5. time management.
#10-Job Interview
Our public relations class took a significant
amount of time learning skills on how to
have the best job interview. It is important to
dress properly and to have great social skills.
You must be able to answer questions on the
spot.