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TEN
COMMANDMENTS
 OF CUSTOMER
   SERVICE

   Lisbeth Calandrino
redhotcustomerservice@
      nycap.rr.com

              ―
WHAT‘S IMPORTANT
FROM THE CUSTOMER‘S
   POINT OF VIEW?
CUSTOMER SERVICE IS
        PERSONAL
• Treat the customer the way they
  want to be treated.
• Is the customer always right?
  Certainly not but if you want the
  customer you will make them
  right.
1. THE CUSTOMER IS THE
          BOSS
• Customers want to be
  in control.
• You may not be able to
  make them right but
  you can help them feel
  better, save face and
  not feel stupid—like
  you won and they lost!
WHAT TO DO?
1. Listen carefully to the customer‘s
   complaint.
2. Write it down.
3. Acknowledge the customer‘s
   complaint, that doesn‘t mean you
   agree.
4. Look for a win, win situation.
WHAT SHOULD YOU DO?
• Reflect:
  The listener briefly states in his/her
  words the core of what they speaker
  has communicated.
  The speaker says what he thinks
  and feels, not what ―I‖ the listener ,
  thinks and feels about what the
  speaker said. ―I think that this can
  definitely be a problem…I think you
  made it into something it isn‘t.‖
SEARCH FOR THE CORE
        MESSAGE
• Be brief
• In your own words
• ―Did I get it right?‖
2. BE A GOOD LISTENER
1. If customer is angry, refrain
   from saying ―calm down.‖
   Saying ―calm down‖ will
   take you out of rapport.
2. Take notes.
3. Use the same tone of voice,
   if customer‘s angry,
   increase your volume but
   not the tone.
4. Resist the temptation to be
   right.
3. BE PROACTIVE
• This is the most important skill
  you can have in life.
• People who are reactive don‘t
  take the initiative-each new wave
  catches them off guard.
• Proactive is the same as
  reactive—only you‘re reacting
  ―ahead of time!‖
BEING PROACTIVE
REDUCES STRESS FOR YOU
  AND THE CUSTOMER
• Proactive people see the big picture,
  reactive isolate the incident.
• Proactive anticipate, they think
  ahead.
• They can adapt because of their
  ability to ―think‖ before it happens—
  they anticipate the future.
STOP PLAYING VICTIM!
• ―I don‘t know what to do‖
• ―The customer was so
  angry, I was afraid to
  make them even
  madder!‖
• ―I was afraid..I‘m gonna
  eat some worms‖
• Being ―reactive is victim
  mentality‖
WHAT TO DO?
1. Ask yourself, what‘s likely to happen
   and react before it happens. Product
   not coming on time, determine what
   else you can do, get your plan and call
   the customer
2. This takes energy, rise above the
   difficulties and see what needs to be
   done and do it
3. Even if you don‘t have the energy see
   that it gets done, take a minute and
   think
BECOME A ―PROBLEM SOLVER‖
       NOT PROBLEM MAKER
1. Examine critically how you might perform
   those tasks more efficiently.
    Create a plan or procedure
2. Develop a mindset that looks to solve
   problems instead of dwelling on them
3. Know which tasks are priorities and which
   can wait

4. Write out daily lists of tasks and head the
   list, ‗I will do‘ and not ‗to do‘

5. Keep this list close at hand and let it direct
   your actions
THINK AHEAD!
• Try to anticipate needs.
• Can you prepare in
  advance?
• A small amount of future
  stability can be self-
  generated by planning
  ahead and being ready for
  those things over which
  you do have some control.
4. MAKE CUSTOMERS FEEL
       APPRECIATED
• Learn their names and their likes and
  dislikes
• Find something about them you like and
  focus on that; not everyone is likeable!
• Don‘t avoid conflicts
• If you say you‘re going to do it—do it!
• Hold yourself accountable
• Thank people that help you, send out
  notes
5. EXPLAIN HOW IT WORKS
 BEFORE IT‘S A PROBLEM
• If it has to be ordered on Monday
  to get delivery on Friday, say so!
  Don‘t apologize say it with
  conviction and concern.
• ―I know it‘s important and you
  need it so let‘s get it ordered
  within our time frame.”
HAVE A ―CAN DO, RATHER
 THAN A CAN‘T DO ATTITUDE.‖
• “Let‘s see how we can fix it.‖
• ―I understand what you must be
  going through, let‘s see what
  solutions we might have.‖
• ―Tell me exactly what has happened
  and let‘s see what avenues are open
  to us.‖
• ―Let me get right on the phone with,
  or let‘s do a three way call to handle
  this immediately.‖
6. DON‘T SAY WE CAN‘T, SAY
HOW DO WE FIX THIS
  • “This is a
    tough one,
    let‘s see what
    we can do.‖
  • Have your
    solutions at
    hand.
7. I‘M SORRY GOES A LONG
           WAY
1. Start with‖ I‘m sorry‖
2. Ask your customers for complete honesty
   and prepare yourself for tough answers.
3. "Look at this as an opportunity to greatly
   increase the effectiveness of the entire
   organization.‖
4. Fix the problem, and clean up the mess. This
   isn't always easy, and you can't expect
   instant results.
8.GO THE EXTRA MILE
1. Plan ahead of time
   what you can do for
   customers.
2. There should be
   answers for all
   problems—it‘s
   doubtful that
   anything new will
   occur—you should
   be ready and have
   things you can do to
   add value.
3. What can you do?
WHAT CAN YOU DO?
• Repeat business is the most
  profitable, make it happen.
• How can you thank them even if
  they don‘t buy?
• What would be totally unexpected
  that would delight? What is your
  ―signature idea?‖
9.GET AND GIVE REGULAR
FEEDBACK
• Determine what needs to
  be fixed and ask, how are
  we doing?
• Send out surveys on
  things that are problems,
  not on things that work.
  Stop doing things to feel
  good and do things that
  matter.
• Ask the hard questions…
HOLD REGULAR MEETINGS
• What could we have done better?
• Where do we slip up?
• What do we do that infuriates
  customers?
10.INTERNAL CUSTOMERS
ARE YOUR FIRST
CUSTOMERS
• When was the last time
  you said ―thank you to
  a co-worker?‖
CATCH SOMEONE DOING
   ―SOMETHING RIGHT‖
• Check your ―praise meter,‖ 5
  ―attaboys for every 1 not so
  good.‖
• Vote for the employee who went
  above and beyond..be generous.
HOW TO THANK
          CO-WORKERS
• Praise something your coworker has
  done well. Identify the specific actions
  that you found admirable.

• Ask your coworkers about their family,
  their hobby, their weekend or a special
  event they attended. Your genuine
  interest - as opposed to being nosey –
  causes people to feel valued and cared
  about.
HOW TO MAKE IT HAPPEN?
• Think about how your
  behavior will affect
  others.
• Be proactive.
• Know all the situations
  that can occur and
  have solutions on hand.
• Have ways to delight!
OLD COWBOY WISDOM:
• ―Courage is being scared to death
  but saddling up anyway‖
Lisbeth Calandrino
   Helping businesses build
    loyal relationships with
        their customers
     www.Lisbethcalandrino.com
   Redhotcustomerservice@nycap.rr.
                 com
            518-495-5380

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Ten commandments of customer service

  • 1. TEN COMMANDMENTS OF CUSTOMER SERVICE Lisbeth Calandrino redhotcustomerservice@ nycap.rr.com ―
  • 2. WHAT‘S IMPORTANT FROM THE CUSTOMER‘S POINT OF VIEW?
  • 3. CUSTOMER SERVICE IS PERSONAL • Treat the customer the way they want to be treated. • Is the customer always right? Certainly not but if you want the customer you will make them right.
  • 4. 1. THE CUSTOMER IS THE BOSS • Customers want to be in control. • You may not be able to make them right but you can help them feel better, save face and not feel stupid—like you won and they lost!
  • 5. WHAT TO DO? 1. Listen carefully to the customer‘s complaint. 2. Write it down. 3. Acknowledge the customer‘s complaint, that doesn‘t mean you agree. 4. Look for a win, win situation.
  • 6. WHAT SHOULD YOU DO? • Reflect: The listener briefly states in his/her words the core of what they speaker has communicated. The speaker says what he thinks and feels, not what ―I‖ the listener , thinks and feels about what the speaker said. ―I think that this can definitely be a problem…I think you made it into something it isn‘t.‖
  • 7. SEARCH FOR THE CORE MESSAGE • Be brief • In your own words • ―Did I get it right?‖
  • 8. 2. BE A GOOD LISTENER 1. If customer is angry, refrain from saying ―calm down.‖ Saying ―calm down‖ will take you out of rapport. 2. Take notes. 3. Use the same tone of voice, if customer‘s angry, increase your volume but not the tone. 4. Resist the temptation to be right.
  • 9. 3. BE PROACTIVE • This is the most important skill you can have in life. • People who are reactive don‘t take the initiative-each new wave catches them off guard. • Proactive is the same as reactive—only you‘re reacting ―ahead of time!‖
  • 10. BEING PROACTIVE REDUCES STRESS FOR YOU AND THE CUSTOMER • Proactive people see the big picture, reactive isolate the incident. • Proactive anticipate, they think ahead. • They can adapt because of their ability to ―think‖ before it happens— they anticipate the future.
  • 11. STOP PLAYING VICTIM! • ―I don‘t know what to do‖ • ―The customer was so angry, I was afraid to make them even madder!‖ • ―I was afraid..I‘m gonna eat some worms‖ • Being ―reactive is victim mentality‖
  • 12. WHAT TO DO? 1. Ask yourself, what‘s likely to happen and react before it happens. Product not coming on time, determine what else you can do, get your plan and call the customer 2. This takes energy, rise above the difficulties and see what needs to be done and do it 3. Even if you don‘t have the energy see that it gets done, take a minute and think
  • 13. BECOME A ―PROBLEM SOLVER‖ NOT PROBLEM MAKER 1. Examine critically how you might perform those tasks more efficiently. Create a plan or procedure 2. Develop a mindset that looks to solve problems instead of dwelling on them 3. Know which tasks are priorities and which can wait 4. Write out daily lists of tasks and head the list, ‗I will do‘ and not ‗to do‘ 5. Keep this list close at hand and let it direct your actions
  • 14. THINK AHEAD! • Try to anticipate needs. • Can you prepare in advance? • A small amount of future stability can be self- generated by planning ahead and being ready for those things over which you do have some control.
  • 15. 4. MAKE CUSTOMERS FEEL APPRECIATED • Learn their names and their likes and dislikes • Find something about them you like and focus on that; not everyone is likeable! • Don‘t avoid conflicts • If you say you‘re going to do it—do it! • Hold yourself accountable • Thank people that help you, send out notes
  • 16. 5. EXPLAIN HOW IT WORKS BEFORE IT‘S A PROBLEM • If it has to be ordered on Monday to get delivery on Friday, say so! Don‘t apologize say it with conviction and concern. • ―I know it‘s important and you need it so let‘s get it ordered within our time frame.”
  • 17. HAVE A ―CAN DO, RATHER THAN A CAN‘T DO ATTITUDE.‖ • “Let‘s see how we can fix it.‖ • ―I understand what you must be going through, let‘s see what solutions we might have.‖ • ―Tell me exactly what has happened and let‘s see what avenues are open to us.‖ • ―Let me get right on the phone with, or let‘s do a three way call to handle this immediately.‖
  • 18. 6. DON‘T SAY WE CAN‘T, SAY HOW DO WE FIX THIS • “This is a tough one, let‘s see what we can do.‖ • Have your solutions at hand.
  • 19. 7. I‘M SORRY GOES A LONG WAY 1. Start with‖ I‘m sorry‖ 2. Ask your customers for complete honesty and prepare yourself for tough answers. 3. "Look at this as an opportunity to greatly increase the effectiveness of the entire organization.‖ 4. Fix the problem, and clean up the mess. This isn't always easy, and you can't expect instant results.
  • 20. 8.GO THE EXTRA MILE 1. Plan ahead of time what you can do for customers. 2. There should be answers for all problems—it‘s doubtful that anything new will occur—you should be ready and have things you can do to add value. 3. What can you do?
  • 21. WHAT CAN YOU DO? • Repeat business is the most profitable, make it happen. • How can you thank them even if they don‘t buy? • What would be totally unexpected that would delight? What is your ―signature idea?‖
  • 22. 9.GET AND GIVE REGULAR FEEDBACK • Determine what needs to be fixed and ask, how are we doing? • Send out surveys on things that are problems, not on things that work. Stop doing things to feel good and do things that matter. • Ask the hard questions…
  • 23. HOLD REGULAR MEETINGS • What could we have done better? • Where do we slip up? • What do we do that infuriates customers?
  • 24. 10.INTERNAL CUSTOMERS ARE YOUR FIRST CUSTOMERS • When was the last time you said ―thank you to a co-worker?‖
  • 25. CATCH SOMEONE DOING ―SOMETHING RIGHT‖ • Check your ―praise meter,‖ 5 ―attaboys for every 1 not so good.‖ • Vote for the employee who went above and beyond..be generous.
  • 26. HOW TO THANK CO-WORKERS • Praise something your coworker has done well. Identify the specific actions that you found admirable. • Ask your coworkers about their family, their hobby, their weekend or a special event they attended. Your genuine interest - as opposed to being nosey – causes people to feel valued and cared about.
  • 27. HOW TO MAKE IT HAPPEN? • Think about how your behavior will affect others. • Be proactive. • Know all the situations that can occur and have solutions on hand. • Have ways to delight!
  • 28. OLD COWBOY WISDOM: • ―Courage is being scared to death but saddling up anyway‖
  • 29. Lisbeth Calandrino Helping businesses build loyal relationships with their customers www.Lisbethcalandrino.com Redhotcustomerservice@nycap.rr. com 518-495-5380