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Social Media Strategies For Retailers And Brands
- 3. o Technology is getting easier and easier to implement
- 4. o Shoppers are reaching out to strangers for advice
o Amplifies size of audience
- 6. o Sustainability issue
o Marketing message coming through
- 9. o Costco – 50k fans on fan page
- 11. o BJ’s Price trumps quality
o Costco brand not as a generic brand but as a competitor to name brand
- 14. o Avenues:
o Company page
o Twitter
o Facebook
o Promote transparency
- 15. o Expanding reach
o You go to customer instead of them coming to you
- 17. o Not removing bad reviews
o Allowed to post photos
o Easy to share
- 18. o Not only products but environemental
- 19. o Internal for employees
o Goal is customer satisfaction but leveraging employee experiences and
employee loyalty/happiness