Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Entertainment As Business


Published on

Entertainment As Business

  1. 1. Entertainment as Business
  2. 2. <ul><li>Films </li></ul><ul><li>TV Broadcasting </li></ul><ul><li>Cable Television </li></ul><ul><li>TV Software </li></ul><ul><li>Music </li></ul><ul><li>Radio </li></ul><ul><li>Live Entertainment </li></ul>Source: Arthur Anderson Report 2001 Industry Segments
  3. 3. Potential of Growth
  4. 4. Industry Size 2000 – Rs 100 Bn 2005- Rs.314 bn
  5. 5. <ul><li> </li></ul>India is ½ of 1% of World Entertainment Industry                                                    
  6. 6. Advertising spend as % of GDP
  7. 7. Average share of print media in total advtg. expenditure is 45%
  8. 8. TV Penetration 40 percent of Indians have access to a TV
  9. 9. Television <ul><li>Size of industry estimated at Rs. 13.8 bn </li></ul><ul><li>Revenue from 43 channels Rs 10.6 bn </li></ul><ul><li>Export of television software Rs. 4.7 mn </li></ul><ul><li>Webcasting of content : NumTv </li></ul>
  10. 10. India has 12,900 cinemas “ India needs 20,000 cinemas” UNESCO Study
  11. 11. Theater admissions in England, Germany and Australia tripled with the multiplex and theater boom and a similar growth could be expected in India with adequate number of multiplexes. 12.9 116.6 Theatres per 1 mn People 77,520 8,580 Population per screen 12,900 31,000 Number of Screens 1000 265.9 Population (in millions) India U.S.A.
  12. 12. The Indian Film Industry <ul><li>Current size in terms of cost Rs. 21.5 billion </li></ul><ul><li>Growth rate 15 percent </li></ul><ul><li>Unorganized sector: Unstructured and lack of diligence. </li></ul><ul><li>Informal sources of finance </li></ul><ul><li>Exhibition infrastructure insufficient. </li></ul><ul><li>Entertainment tax very high </li></ul><ul><li>Institutions wary of investing in the sector </li></ul>
  13. 13. Profile of Movie Revenue
  14. 14. India exported 412 films in 1999. Taal and Kuch Kuch Hota Hain grossed over US$ 8 million in exports. Mission Kashmir has released overseas with 125 prints.
  15. 15. Projection of Film Exports Rs.Bn
  16. 16. Distribution of Revenue (“A” Grade Film) US$ mn
  17. 17. Music <ul><li>Present size: Rs. 12.5 billion </li></ul><ul><li>Genres of music: New hindi film, old hindi film, regional, Indipop, International, classical and devotional. </li></ul><ul><li>Structure: Dominance of Hindi film music, Capital Intensive structure and genre focus </li></ul><ul><li>Consolidation has taken place from 25 odd companies to 10 companies </li></ul>
  18. 18. Realizing the Dream <ul><li>Film Industry is the driving force behind Indian entertainment </li></ul><ul><li>Music, TV, Shows rely substantially on Indian cinema for content </li></ul>
  19. 19. Non recognition as an industry with all its ramifications Highest Entertainment tax in the world (up to 110%) Rampant Piracy Villains of the Piece                                            
  20. 20. Developments so far.. <ul><li>Announcement: Film sector declared an industry under the IDBI Act </li></ul><ul><li>Public Issues by companies: Mukta Arts, Zee </li></ul><ul><li>Financial institutions join the movement: IDBI </li></ul><ul><li>Insurance enters: United India Insurance </li></ul><ul><li>15 films in 2001 </li></ul>                            
  21. 21. <ul><li>Completion bonds debut: Film Finance, Inc to start operations in India this year </li></ul><ul><li>Multiplexes boom: More than 25 new multiplexes to be ready by 2003 </li></ul><ul><li>UP, Maharashtra, Gujarat and others declare investment friendly multiplex policy </li></ul><ul><li>FICCI and CII both have active entertainment cells </li></ul><ul><li>Crackdown on underworld finance </li></ul>
  22. 22. What More? <ul><li>Multiplex policy must be adopted by the </li></ul><ul><li> other states </li></ul><ul><li>Rationalization of entertainment tax </li></ul><ul><li>More intensive curb on Piracy </li></ul><ul><li>Film Exports incentives to be increased </li></ul><ul><li>Development of India as an animation hub </li></ul><ul><li>Other banks to take the lead from IDBI </li></ul><ul><li>Venture capitalists and Investment bankers to enter the fray </li></ul><ul><li>Recognition of entertainment on the same platform as IT. </li></ul>                                                                                    
  23. 23. THANX!