THRIVEENTERTAINMENT GROUP BRIAN FOSTER- CEO &FOUNDER
Importance of “thrive” The word “thrive” describes the impact that TEG hopes to leave on the Entertainment Industry Deﬁnitions: 1. to prosper; be fortunate or successful. 2. to grow or develop vigorously; ﬂourish Thrive represents success, so when our company name is said, we hope to have established a brand of “development” not just from a client perspective, but of the company as well. Our company name would be considered a Descriptive Mark and there is availability on USPTO for our company name
Entertainment Group v.Music Group Thrive Entertainment Group or Thrive Music Group Entertainment Group > Music Group due to not limiting business to just music. TEG plans to grow into to Sports, TV, and Film as well
Logo !Initial logo is basic and not effective. Wewill need to design a new logo but it willstill only have the logo with theabbreviated with TEG instead of ThriveEnt. Group.
Roc Nation LogoThe choice of red is to gain the attention withthe bold brightness.Adding the object, represents the “diamond”that Jay-Z’s brand is represented by. Having asymbol or object that can represent yourbrand shows how much you are established
NIKE LogoNike established their brand by having anidentiﬁable object as an attention grabber. The“Nike Check” has become one of the mostfamiliar logos. So much so that they no longerhad to include the name “Nike” on their logoanymore.
Corporate CultureProvide clients with career developingopportunities and establish theirposition as a recognizable brand withinthe industry.Spirit of ServicePolicy of honesty, integrity,accountability, and innovation
Corporate CultureThe key to carrying out objectives ofthe company will be time. Music industryis extremely time-sensitive withmeetings, deadlines, proposals, etc.Emphasis on teamwork will also bestressed because it is important foreveryone involved to contribute.
MISSION STATEMENTPartnering with clients to nurture anddevelop quality brands ofentertainment.
Mission Statement Concise and clear because in the music industry there are two audiences from our company’s perspective; a) the artist and b) their fans. By holding the artist to higher standards than the competition, their fans will be provided with better entertainment.
TAGLINE“Thrive Entertainment Group-Representation of qualityentertainment”
TaglinePlenty Fans complain of the absence ofquality music in Hip-Hop and R&B.TEG wants to address the issue headon for both the artist and their fans sothey understand how important“quality” is to TEG.