Employment Opportunities

1. Emerging
The Global Employability University
Survey and Ranking 2014
Education to Employment: the perspective from the top world recruiters
on universities today and tomorrow

2. Methodology and sample
description

3. © trendence | Page 3 |
Key Facts
Methodology: Personalised online survey
Field phase: June 6th – October 30th 2014
Number of participants: Survey :approx. 2,200 recruiters in 20 countries worldwide. With an
additional panel of 2500 executives for the global ranking
Target group: Experienced management staff (with at least 5 years experience and/or having
experience in working with graduates) responsible for recruitment and selection.
Fields of experience: corporate∕business (34.7%), IT (23.9%), engineering (21.2%),
other(20.2%), on a global∕international level (64.3%).
Company size: 55.4% of participants represent companies with 1,000+ employees.
Countries: Australia, Brazil, Canada, People’s Republic of China, France, Germany, India, Italy,
Japan, Mexico, Morocco, The Netherlands, Poland, Russia, Singapore, Spain, Switzerland,
Turkey, United Kingdom, United States of America.

4. How recruiters judge universities today
Universities tomorrow

5. How recruiters judge
universities today

6. 6
Question: What is the main role of university education?
France and Germany have different views on the main
roles of university education
How recruiters judge universities today
28.1% Germany
16.3% France
21.5% France

7. 7
Question: Altogether, how satisfied are you with higher education in your country?
The average per country is given on a scale from 1 (“not satisfied") to 10 (“very satisfied").
How recruiters judge universities today
Canada and India are the most satisfied with
education in their country, Japan and Morocco the
least

8. 8
The US is seen as the country producing the best
ready-for-work graduates
The chart illustrates which countries other than their own are considered to produce the best graduates in terms of employability.
Question: Based on your own experience, which of these foreign countries produce the most employable graduates?
Participants could choose only 1 option.

9. 9
Question: What was the main reason for choosing this country?
How recruiters judge universities today
20.6% India
25.0% Russia
When selecting graduates from other countries,
Russia and India have criteria other than
employability

10. 10
Employability is the no.1 criteria recruiters look at
when choosing a university, international exposure
the last
Question: According to which criteria would you prefer to select the universities you recruit graduates from?
How recruiters judge universities today
24% Switzerland
28,1% Germany

11. 11
How recruiters judge universities today
There are wide differences as to which criteria recuiters from
different countries prefer when selecting universites
29.6% France
Links with Companies
36.1% USA
43.6% Morocco
expertise in one field of competence
24.4% France
7.7% Morocco
Quality of research facilities
11.1% Germany
4.3% Turkey
2.9% Singapore
25.0% USA
11.1% France
Reputation
3.7%% Germany
Question: According to which criteria would you prefer to select the universities you recruit graduates from?
18.3% USA
Morocco has a
differenciated
position
Quality,
expertise and
reputation are
USA’s criteria
France
confirms the
importance of
links with
companies
19.1% Global
32.2% Global
16.0% Global15.2% Global
Reputation is not
a criterion in
Germany

12. Universities tomorrow

13. 13
Bringing companies closer to universities by offering
practical workshops can enhance employability
Question: How can universities enhance the employability of their graduates?
Universities tomorrow

14. 14
45.9% France
Involvement of companies with educational committees
48.5% Mexico
48.2% Brazil
Develop teaching modules together with companies
40.0% USA
42.7% Canada
40.8% Italy
Question: How can universities strengthen the employability of their graduates?
47.1% Turkey
Joint Research with R&D departments
37.0% India
14.2% GBR 16.0% Spain
Mandatory internships∕traineeships
36.9% Global
Mexico and
Brazil look up
to the US’s
style
Emerging
countries like
Turkey and India
favour joint
research. UK the
least
51.7% Italy
Italy and Spain
have very
different views
on internships.
Spain is the
furthest from the
global average
France, Canada and
Italy wish to see
more involvement
of companies with
educational
commitees
Universities tomorrow
Countries see different ways of strengthening
employability of their graduates

15. 15
The degree of involvement of companies with
universities varies greatly between countries
Question: What type of cooperation do you or your company have with universities?
Universities tomorrow
37.3% Global
7.7% Japan
7.7% Morocco
18.4% Spain
43.2% Spain
30.3% Japan

16. 16
Question: What type of cooperation between companies and universities will become more relevant in future?
53.8% Morocco
25.9% France
22.4% Spain
Universities tomorrow
France and Spain have lower expectations than the
average for internships in the future

17. 17
According to recruiters internationally, a global
university model is going to arise
Question: In your opinion, is a global university model going to arise?
Universities tomorrow

18. 18
A global university model is an inevitable trend of a
worldwide globalisation
Question: In your opinion, is a global university model going to arise and if so, why?
Universities tomorrow
18.9% China
4.3% Global
12.7% UK

19. 19
General cultural & national differences will remain an
obstacle to the creation of a global university model
Question: In your opinion, is a global university model going to arise and if not, why not? (Open question)
0% 10% 20% 30% 40%
Nothing in particular
Other
Desire for diversity
It would be too expensive
There is no need
Lack of cooperation or resources
Educational/ learning differences
Cultural differences
Implementation is too complex/ unrealistic
General inter-countries differences
Universities tomorrow

20. 20
According to recruiters in France, tomorrow’s
university will offer more practical know-how, thanks
to cooperation with companies. In Japan, that won’t
play a role.
Question: How would you describe in a few words the university of tomorrow? (Open Question)
Universities tomorrow
28.8% France
42.4% Morocco
4.8% Global
VS
28.8% France
0.00% Japan

21. 21
Question: How would you describe in a few words the university of tomorrow?
All statements have been translated into English.
A place where everybody has an equal chance of
studying. Where entry is based on ability rather than
financial constraints. An institution that produces
graduates whose qualifications are accepted
worldwide.
Australia
An institution which will have more emphasis on
vocational studies and creativity & skill
development leading to better employability or
entrepreneurship.
India
High technology and widely recognized
degrees with a wide range of courses.
Singapore
I would hope that the need to produce employable graduates will not
swamp the essential function of a university, i.e. the original thinking
which enables great research leading not only to massive advances in
science but also greater cultural, historical and social understanding.
United Kingdom
I think maybe a combination of online classes
and internships for hands-on, many of your
fields will still require hands on training.
United States of America
More developed and focused on global
socioeconomic development.
Spain
Progressive, global, applicable science.
The Netherlands
Universities tomorrow
How recruiters describe the university of tomorrow
(Quotes)

22. 22
Question: How would you describe in a few words the university of tomorrow?
All statements have been translated into English.
Global orientation, tolerance, would accept
people of all colours and creeds, freedom,
contribution to both theory and practice.
China
International visibility, integrated with a
network of businesses, and open-plan - with
respect to education and teaching.
France
Worldwide availability with online webinars
and the ability to coordinate with local
businesses to provide the hands-on training or
practical modules.
Canada
Cosmopolitan, technically up-to-date and
with the best teachers. There will also be an
exchange of students and faculty among
countries. Business will be more involved in
university affairs.
Germany
A place where students are familiar with the
practical world and where study not only
gives the opportunity to learn, but also to
resolve risk situations using team work.
Mexico
Providing the opportunity to improve not only
theory, but also practice and fostering creativity.
The one giving possibility to combine theory with
the practice. Listening to and collaborating with
employers.
Turkey
Universities tomorrow
How recruiters describe the university of tomorrow
(Quotes)

23. 23
Question: How would you describe in a few words the university of tomorrow?
All statements have been translated into English.
Practically-oriented, more open, with easier
entry, part of a network which will also
include businesses.
Switzerland
A university where students become the best
educated in terms of experience gained
within universities, in collaboration with
companies.
Brazil
Close collaboration with companies: research
and development should be the watchword.
Italy
A place to gain knowledge and experience in
order to choose one´s career path.
Japan
Huge campuses mixing university and business life, with real
opportunities for professionals to benefit from continued
learning and R&D, and for students to access means of gaining
practical knowledge (internships, etc.). This reflects the idea of
symbiosis, the idea of gathering universities and businesses all
in the same domain.
Morocco
A place that prepares young people for the
challenges of the modern world, and which inspires
an open attitude towards the search for knowledge.
Poland
A common standard of education is needed.
Russia
Universities tomorrow
How recruiters describe the university of tomorrow
(Quotes)

24. Annex

25. 25
Countries represented
Asia Pacific
Americas
Europe

26. 26
Country Sample size
Australia 100
Brazil 110
Canada 110
China 180
France 135
Germany 135
India 100
Italy 120
Japan 155
Mexico 130
Morocco 39
Poland 55
Russia 115
Singapore 70
Spain 125
Switzerland 50
The Netherlands 50
Turkey 70
United Kingdom 155
United States of America 180
Global 2184
Sample size by country

27. 27
Main sectors/branches represented
Sector % Sample
Aerospace and defence 2,4%
Food & Beverage industry 3,6%
Accounting and finance 4,3%
Administration and management 11,5%
Automotive industry 2,8%
Banking and insurance 6,3%
FMCG (Fast moving consumer goods) 1,5%
Engineering, design and manufacture 10,7%
Construction and civil engineering 7,2%
Media and communications 1,8%
Consulting 5,9%
Retail 8,6%
Electrotechnics and electronics 2,6%
Energy and environmental 2,7%
Hospitality, leisure and tourism 4,4%
Pharmaceutical and chemical industry 5,5%
Luxury goods 1,1%
IT (Hardware) 1,9%
IT and software engineering 6,7%
Telecoms and networks 2,7%
Logistics, transport and supply chain 5,9%

28. 28
Company size
Question: In total, how many people are currently employed by your company worldwide?

29. 29
Work experience of participants
Question: How many years of work experience do you have?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
5 - 9 years 10 - 15 years More than 15 years
5 - 9 years 10 - 15 years More than 15 years

30. 30
Fields of experience when operating with graduates
Question: In which of the following fields do you have the most experience in recruiting graduates and/or working with them?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Corporate/Business
roles
IT roles Engineering roles Other roles
Corporate/Business roles IT roles Engineering roles Other roles

31. 31
International experience of recruiters (sample)
Question: Do you also recruit or work with graduates from foreign countries?

32. 32
Listed as: Abbreviated:
Australia AUS
Brazil BRA
Canada CAN
China CHN
France FRA
Germany GER
India IND
Italy ITA
Japan JPN
Mexico MEX
Morocco MAR
Poland POL
Russia RUS
Singapore SIN
Spain ESP
Switzerland SWI
The Netherlands NED
Turkey TUR
United Kingdom GBR
United States of America USA
Country name
List of abbreviations

33. About trendence
trendence is Europe’s leading research institute specialising in
employer branding, personnel marketing and recruiting.
Contact:
Caroline Depierre
Research Director
caroline.depierre@trendence.com
+49 30 2592988 301
Trendence Institut GmbH
Markgrafenstrasse 62
10969 Berlin
About Emerging :
Emerging is a Human Resources Consultancy based in Paris which
helps companies optimize their recruitment of young graduates
and build a strong employers brand.
Contacts:
Sandrine Belloc
Associate Director
Sandrine.belloc@emerging.fr