1. What is Your Website Doing Right Now? Using FREE Tools to Make Your Hospitality Website Do More Work

5. Why Google Analytics?

6. Google Tools: Free, and Good

9. One Account, Many Services

11. Analytics is Live!

17. How Much Traffic?

21. Referrals from Other Websites

23. Track Keywords

24. What Content do People Use?

27. Issues in Analytics: Help

28. Thank You! Remember: Internet Marketing rewards attention, persistence, and consistency.