F'inn Live Streaming Gaming and Beyond - Infographic

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At F'inn, we're innately curious. And we realized we had a lot to learn about Live Video Streaming. So we conducted our own research. Here's a snapshot of what we learned... there's a lot more substance behind the infographic, so please reach out to us @ lisa@finn-group.com if you'd like to learn more.

Technology

TEENS AND ADULTS UNDER 40 ARE DRIVING ADOPTION
52%
Adults 40+
74%
Adults 18-39
82%
Teens
% of age group that watched live streamed content in the past month
LIVE STREAMING – GAMING AND BEYOND
LIVE VIDEO STREAMING
ADULTS 18-39TEENS ADULTS 40+
VIDEO GAMES
67%
59%
34%
STREAMER /
CELEBRITY
CHATTING
54%
44%
28%
MUSIC /
CONCERTS
44%
49%
50%
TALK SHOWS /
PODCASTS
41%
50%
42%
NEWS / PRESS
CONFERENCES
38%
48%
54%
INSTRUCTIONAL
(INCL. BEAUTY)
36%
50%
50%
VIDEO GAMES ARE A MAJOR CATEGORY FOR LIVE STREAMING
(past 30 days, among those watching any live streaming)
LVGS AUDIENCE IS ALMOST
EXCLUSIVELY CONSOLE/PC GAMERS
LVGS INTEREST VARIES ACROSS GAMING GENRES
15+
MILLION
66%36%
OF TEENS
15%
OF ADULTS
54%
67%OF
SESSIONS ARE
BETWEEN 15-60
MINUTES
TWITCH IS OFTEN WATCHED LIKE A TV SHOW
58%TUNE IN
AT LEAST A FEW
TIMES PER WEEK
VIEWERS EXPECT TO BE WATCHING MORE
6% EXPECT TO
WATCH LESS A
YEAR FROM NOW
55%EXPECT TO
WATCH MORE A
YEAR FROM NOW
<10%
OF NON-TWITCH WATCHERS ARE
INTERESTED IN TWITCH AS IT IS TODAY
HOWEVER, IN CURRENT FORM, TWITCH’S MARKET IS SATURATED
CONTENT BEYOND GAMES IS NEEDED
LVGS HELPS YOUNGER GAMERS FIND
THEIR NEXT GAME
THEY’RE WATCHING OTHERS PLAY IT FIRST
18%
59%
44%
64%
55%
56%
TWITCH LEADS LVGS
LIVE VIDEO GAME STREAMING (LVGS)
ACTIVE DAILY
USERS
MALEWATCHED IN
PAST MONTH
WATCHED IN
PAST MONTH
TUNE IN VIA PC
75%
LOVE IT OR LIKE IT
LVGS IS WATCHED BY A YOUNGER, MOSTLY
MALE AUDIENCE
% of age group that watched LVGS in the past month
58%
Male
18%
17%
53%
11%
Combo Gamers
Smartphone/
Tablet - only
Gamers
PC - only Gamers
Console - only
Gamers
HARDCORE LVGS
AUDIENCE
LITTLE LVGS
INTEREST
POPULAR TO
PLAY & WATCH
MULTIPLAYER ONLINE
BATTLE ARENA
(MOBA)
SHOOTER ACTION/
ADVENTURE
ROLE
PLAYING
FIGHTING
WORD
PUZZLE
FRIENDS/FAMILY
REFERRALS
VIDEOS (REVIEWS/LET’S PLAY)
LIVE STREAMING
Adults 40+
18%
Adults 18-39
44%
Teens
54%
ADULTS 18-39TEENS ADULTS 40+

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1. TEENS AND ADULTS UNDER 40 ARE DRIVING ADOPTION 52% Adults 40+ 74% Adults 18-39 82% Teens % of age group that watched live streamed content in the past month LIVE STREAMING – GAMING AND BEYOND LIVE VIDEO STREAMING ADULTS 18-39TEENS ADULTS 40+ VIDEO GAMES 67% 59% 34% STREAMER / CELEBRITY CHATTING 54% 44% 28% MUSIC / CONCERTS 44% 49% 50% TALK SHOWS / PODCASTS 41% 50% 42% NEWS / PRESS CONFERENCES 38% 48% 54% INSTRUCTIONAL (INCL. BEAUTY) 36% 50% 50% VIDEO GAMES ARE A MAJOR CATEGORY FOR LIVE STREAMING (past 30 days, among those watching any live streaming) LVGS AUDIENCE IS ALMOST EXCLUSIVELY CONSOLE/PC GAMERS LVGS INTEREST VARIES ACROSS GAMING GENRES 15+ MILLION 66%36% OF TEENS 15% OF ADULTS 54% 67%OF SESSIONS ARE BETWEEN 15-60 MINUTES TWITCH IS OFTEN WATCHED LIKE A TV SHOW 58%TUNE IN AT LEAST A FEW TIMES PER WEEK VIEWERS EXPECT TO BE WATCHING MORE 6% EXPECT TO WATCH LESS A YEAR FROM NOW 55%EXPECT TO WATCH MORE A YEAR FROM NOW <10% OF NON-TWITCH WATCHERS ARE INTERESTED IN TWITCH AS IT IS TODAY HOWEVER, IN CURRENT FORM, TWITCH’S MARKET IS SATURATED CONTENT BEYOND GAMES IS NEEDED LVGS HELPS YOUNGER GAMERS FIND THEIR NEXT GAME THEY’RE WATCHING OTHERS PLAY IT FIRST 18% 59% 44% 64% 55% 56% TWITCH LEADS LVGS LIVE VIDEO GAME STREAMING (LVGS) ACTIVE DAILY USERS MALEWATCHED IN PAST MONTH WATCHED IN PAST MONTH TUNE IN VIA PC 75% LOVE IT OR LIKE IT LVGS IS WATCHED BY A YOUNGER, MOSTLY MALE AUDIENCE % of age group that watched LVGS in the past month 58% Male 18% 17% 53% 11% Combo Gamers Smartphone/ Tablet - only Gamers PC - only Gamers Console - only Gamers HARDCORE LVGS AUDIENCE LITTLE LVGS INTEREST POPULAR TO PLAY & WATCH MULTIPLAYER ONLINE BATTLE ARENA (MOBA) SHOOTER ACTION/ ADVENTURE ROLE PLAYING FIGHTING WORD PUZZLE FRIENDS/FAMILY REFERRALS VIDEOS (REVIEWS/LET’S PLAY) LIVE STREAMING Adults 40+ 18% Adults 18-39 44% Teens 54% ADULTS 18-39TEENS ADULTS 40+

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