SEO Search Engine Optimization 2014

•

4 likes•1,341 views

Felipe Ramirez Mejia

SEO 2014

Marketing Technology Design

Comparing SEO Ranking Factors From
2013 to 20142014
MARCUS TOBER
06/11/2014
Seattle

RANKING FACTORS 2014
Content/
Techniques
Social
vs 2013

vs 2013
TECHNICAL ELEMENTS
RANKING FACTORS
2014

12 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.14
Sitespeed
𝜌2014 = 0.14

13 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.14
Sitespeed

16 www.searchmetrics.com 6/11/2014
Number of internal Links

vs 2013
CONTENT ELEMENTS
RANKING FACTORS
2014

25 www.searchmetrics.com 6/11/2014
~6.700𝜌2013 = 0.11
Text Length in Characters
vs 2013
~7.500𝜌2014 = 0.13

28 www.searchmetrics.com 6/11/2014
~540𝜌2013 = 0.11
vs 2013
Word Count
~650𝜌2014 = 0.13

30 www.searchmetrics.com 6/11/2014
Increasing
CONTENT ELEMENTS
RANKING FACTORS
2014
vs 2013Content Complexity and Quality

32 www.searchmetrics.com 6/11/2014
Content Complexity and Quality – NEW 2014
Pretty high correlations!
CONTENT ELEMENTS
RANKING FACTORS
2014

33 www.searchmetrics.com 6/11/2014
𝜇2014 ≈ 73.6
Flesch Reading-Ease

34 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.34
Relevant Keywords/ Terms

𝜌2014 = 0.20
35 www.searchmetrics.com 6/11/2014
Proof Keywords/ Terms

36 www.searchmetrics.com 6/11/2014
Context-dependent nature of meaning
„You shall know a keyword by the company it keeps” (Firth, 1957)
What’s behind?
RANKING FACTORS
2014

Proof KW
Relevant KW
Content Optimization

39 www.searchmetrics.com 6/11/2014
Aggregators
(few/ no own Content)
• Couponing
• Press Portals
• Celebrity News Pages
• Software Portals
• Forums
• Etc…
Google Panda Update 4.0

There are no tips and nothing the user
expected on the page. Why should it rank?

46 www.searchmetrics.com 6/11/2014
SOCIAL ELEMENTS
RANKING FACTORS
2014

47 www.searchmetrics.com 6/11/2014
SOCIAL ELEMENTS
RANKING FACTORS
2014
vs 2013

48 www.searchmetrics.com 6/11/2014
More Likes! 𝜌2014 = 0.25
Facebook Likes

49 www.searchmetrics.com 6/11/2014
More +1! 𝜌2014 = 0.33
Google+

51 www.searchmetrics.com 6/11/2014
BACKLINK ELEMENTS
RANKING FACTORS
2014

52 www.searchmetrics.com 6/11/2014
BACKLINK ELEMENTS
RANKING FACTORS
2014
vs 2013

53 www.searchmetrics.com 6/11/2014
More Backlinks!
𝜌2014 = 0.31
Number of Backlinks

54 www.searchmetrics.com 6/11/2014
Better Links!
𝜌2014 = 0.26
SEO Visibility/ Source URL

55 www.searchmetrics.com 6/11/2014
NEW Features 2014
BACKLINK ELEMENTS

56 www.searchmetrics.com 6/11/2014
Fewer fresh Backlinks!
more
𝜌2014 = 0.20
Number of new Backlinks

57 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.16
Anchor = Domain Name

61 www.searchmetrics.com 6/11/2014
MOBILE
vs
DESKTOP
Sitespeed

62 www.searchmetrics.com 6/11/2014
~7.500
~6.000
MOBILE
vs
DESKTOP
Text Length in Characters

63 www.searchmetrics.com 6/11/2014
MOBILE
vs
DESKTOP
Number of Backlinks

64 www.searchmetrics.com 6/11/2014
MOBILE
vs
DESKTOP
Facebook Likes

65 www.searchmetrics.com 6/11/2014
MOBILE
vs
DESKTOP
What’s the difference?
RANKING FACTORS
2014

67 www.searchmetrics.com 6/11/2014
USER TRAFFIC ELEMENTS
RANKING FACTORS
2014

68 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.06
Time on Site

69 www.searchmetrics.com 6/11/2014
Ø
𝜌2014 = 0.01
Bounce Rate

70 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.58
Click-Through Rate

twitter.com/searchmetrics
facebook.com/searchmetrics

twitter.com/searchmetrics
facebook.com/searchmetrics
THANK YOU
FOR YOUR TIME

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SEO Search Engine Optimization 2014

1. Comparing SEO Ranking Factors From 2013 to 20142014 MARCUS TOBER 06/11/2014 Seattle

7. RANKING FACTORS 2014

8. RANKING FACTORS 2014 Content/ Techniques Social vs 2013

9. OnPage Techniques

10. TECHNICAL ELEMENTS RANKING FACTORS 2014

11. vs 2013 TECHNICAL ELEMENTS RANKING FACTORS 2014

12. 12 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.14 Sitespeed 𝜌2014 = 0.14

13. 13 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.14 Sitespeed

14.

15. 15 www.searchmetrics.com 6/11/2014 Brand Factor 𝜌2014 = 0.16 Number of internal Links

16. 16 www.searchmetrics.com 6/11/2014 Number of internal Links

17. OPTIMIZE ! $ $ $ $ $ $ $$ $ $ $

18. Less is More!

19. What‘s even more important?

20. What‘s inside! CONTENT

21.

22. CONTENT ELEMENTS RANKING FACTORS 2014

23. vs 2013 CONTENT ELEMENTS RANKING FACTORS 2014

24. 24 www.searchmetrics.com 6/11/2014 Brand Factor ~7.500𝜌2014 = 0.13 Text Length in Characters

25. 25 www.searchmetrics.com 6/11/2014 ~6.700𝜌2013 = 0.11 Text Length in Characters vs 2013 ~7.500𝜌2014 = 0.13

26.

27. 27 www.searchmetrics.com 6/11/2014 Brand Factor ~650𝜌2014 = 0.13 Word Count

28. 28 www.searchmetrics.com 6/11/2014 ~540𝜌2013 = 0.11 vs 2013 Word Count ~650𝜌2014 = 0.13

29.

30. 30 www.searchmetrics.com 6/11/2014 Increasing CONTENT ELEMENTS RANKING FACTORS 2014 vs 2013Content Complexity and Quality

31.

32. 32 www.searchmetrics.com 6/11/2014 Content Complexity and Quality – NEW 2014 Pretty high correlations! CONTENT ELEMENTS RANKING FACTORS 2014

33. 33 www.searchmetrics.com 6/11/2014 𝜇2014 ≈ 73.6 Flesch Reading-Ease

34. 34 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.34 Relevant Keywords/ Terms

35. 𝜌2014 = 0.20 35 www.searchmetrics.com 6/11/2014 Proof Keywords/ Terms

36. 36 www.searchmetrics.com 6/11/2014 Context-dependent nature of meaning „You shall know a keyword by the company it keeps” (Firth, 1957) What’s behind? RANKING FACTORS 2014

37. Proof KW Relevant KW Content Optimization

38.

39. 39 www.searchmetrics.com 6/11/2014 Aggregators (few/ no own Content) • Couponing • Press Portals • Celebrity News Pages • Software Portals • Forums • Etc… Google Panda Update 4.0

40.

41.

42.

43. There are no tips and nothing the user expected on the page. Why should it rank?

44. HOLISTIC BE

45. SOCIAL

46. 46 www.searchmetrics.com 6/11/2014 SOCIAL ELEMENTS RANKING FACTORS 2014

47. 47 www.searchmetrics.com 6/11/2014 SOCIAL ELEMENTS RANKING FACTORS 2014 vs 2013

48. 48 www.searchmetrics.com 6/11/2014 More Likes! 𝜌2014 = 0.25 Facebook Likes

49. 49 www.searchmetrics.com 6/11/2014 More +1! 𝜌2014 = 0.33 Google+

50. LINK PROFILE

51. 51 www.searchmetrics.com 6/11/2014 BACKLINK ELEMENTS RANKING FACTORS 2014