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Reverse Engineering Google's Local Search Algorithm

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Reverse Engineering Google's Local Search Algorithm

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Reverse Engineering Google's Local Search Algorithm

  1. 1. The 2016 Local SEO Ranking Factors @danleibson What Local SEO Ranking Factors Really Matter? TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  2. 2. The 2016 Local SEO Ranking Factors @danleibson  Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.  We also do SEO for large websites, national to local brands and agencies. About The Company
  3. 3. The 2016 Local SEO Ranking Factors @danleibson  Dan Leibson is a hotshot SEO with a mysterious past and a chip on his shoulder. About Me
  4. 4. The 2016 Local SEO Ranking Factors @danleibson Obligatory Client Slide
  5. 5. The 2016 Local SEO Ranking Factors @danleibson The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  6. 6. The 2016 Local SEO Ranking Factors @danleibson A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  7. 7. The 2016 Local SEO Ranking Factors @danleibson A Method To the Madness
  8. 8. The 2016 Local SEO Ranking Factors @danleibson For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
  9. 9. The 2016 Local SEO Ranking Factors @danleibson TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners
  10. 10. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORDINAL RANKING FACTORS
  11. 11. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm CATEGORICAL RANKING FACTORS
  12. 12. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh?
  13. 13. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
  14. 14. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
  15. 15. The 2016 Local SEO Ranking Factors @danleibson What Can you Do Tomorrow? What http://www.localseoguide.com/enforced-nap-consistency-scale-happened/ How http://www.localseoguide.com/our-citation-stack/
  16. 16. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
  17. 17. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
  18. 18. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORGANIC ALGO > LOCAL ALGO
  19. 19. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot
  20. 20. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
  21. 21. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
  22. 22. The 2016 Local SEO Ranking Factors @danleibson What about GMB?
  23. 23. The 2016 Local SEO Ranking Factors @danleibson What about GMB?
  24. 24. The 2016 Local SEO Ranking Factors @danleibson What Can You Do Tomorrow? Platforms Old Skool http://synup.com/tools/review-handout/ https://whitespark.ca/review-handout-generator/
  25. 25. The 2016 Local SEO Ranking Factors @danleibson  “As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.” Toolbar PageRank http://www.thesempost.com/google-removing-pagerank-from-toolbar/
  26. 26. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work?
  27. 27. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
  28. 28. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
  29. 29. The 2016 Local SEO Ranking Factors @danleibson Near who?
  30. 30. The 2016 Local SEO Ranking Factors @danleibson Links, not just Location
  31. 31. The 2016 Local SEO Ranking Factors @danleibson Not so Near Me
  32. 32. The 2016 Local SEO Ranking Factors @danleibson What Can You Do Tomorrow?
  33. 33. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So many choices, so little time!
  34. 34. The 2016 Local SEO Ranking Factors @danleibson THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment
  35. 35. The 2016 Local SEO Ranking Factors @danleibson Action Shotland to the Rescue >>> >>> LocalSEOGuide.com
  36. 36. The 2016 Local SEO Ranking Factors @danleibson Interested in More? Check these out! Local Search Ranking Factors Survey Organic Search Ranking Factors Moz Search Metrics Backlinko The Art of SEO 4th Edition
  37. 37. The 2016 Local SEO Ranking Factors @danleibson Coming Soon
  38. 38. The 2016 Local SEO Ranking Factors @danleibson Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX

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