[US] 2014 Ranking Factors Webinar - Jordan Koene
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Haven’t had time to read the SEO Ranking Factors and Rank Correlations 2014 – Google U.S? That’s OK; we’ve got you covered! Check out the slides from our one-hour live webinar, where we will cover the highlights from the report.
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[US] 2014 Ranking Factors Webinar - Jordan Koene
- 1. Jordan Koene Chief Evangelist Searchmetrics
- 9. 2014 Edition
- 10. What is a Ranking Factors Study? The relationship between two variables - namely the ranking on the one hand and the occurrence / existence of each factor on the other • 30 search results for 10,000 keywords = 300k URLS • Keyword sets from consecutive years (90 percent from the previous year) • Searchmetrics database is always current • Line charts: y-axis indicates the average value for all 10,000 URLs studied at position (ranking) X (x-axis). • Bar charts: Calculated on the basis of all available data per feature 10 www.searchmetrics.com 11/5/2014
- 12. Social RANKING FACTORS 2014 vs 2013 Content/ Techniques
- 13. CONTENT ELEMENTS RANKING FACTORS 2014
- 14. vs 2013 CONTENT ELEMENTS RANKING FACTORS 2014
- 15. Description existing 15 www.searchmetrics.com 11/5/2014 ~98% 휌2014 = 0.05
- 16. Description existing vs 2013 16 www.searchmetrics.com 11/5/2014 ~95% 휌2014 = 0.05 휌2013 = 0.06 ~98%
- 17. Keyword in Description 17 www.searchmetrics.com 11/5/2014 휌2014 = 0.13 ~7.500 Brand Factor 휌2014 = 0.01 ~55%
- 18. 18 www.searchmetrics.com 11/5/2014 휌2013 = 0.02 Keyword in Description vs 2013 ~62% 휌2014 = 0.01 ~55%
- 19. Text Length in Characters Brand Factor 19 www.searchmetrics.com 11/5/2014 휌2014 = 0.13 ~7,500
- 20. Text Length in Characters vs 2013 20 www.searchmetrics.com 11/5/2014 휌2014 = 0.13 ~7,500 휌2013 = 0.11 ~6,700
- 21. Brand Factor 21 www.searchmetrics.com 11/5/2014 ~650 휌2014 = 0.13 Word Count
- 22. Word Count 22 www.searchmetrics.com 11/5/2014 휌2013 = 0.11 ~540 vs 2013 ~650 휌2014 = 0.13
- 23. BACKLINK ELEMENTS 23 www.searchmetrics.com 11/5/2014 RANKING FACTORS 2014
- 24. BACKLINK ELEMENTS 24 www.searchmetrics.com 11/5/2014 RANKING FACTORS 2014 vs 2013
- 25. More Backlinks! 25 www.searchmetrics.com 11/5/2014 휌2014 = 0.31 Number of Backlinks
- 26. SEO Visibility/ Source URL Better Links! 26 www.searchmetrics.com 11/5/2014 휌2014 = 0.26
- 27. BACKLINK ELEMENTS NEW Features 2014 27 www.searchmetrics.com 11/5/2014
- 28. Number of new Backlinks Fewer fresh Backlinks! 28 www.searchmetrics.com 11/5/2014 more 휌2014 = 0.20
- 29. 29 www.searchmetrics.com 11/5/2014 휌2014 = 0.16 Anchor = Domain Name
- 30. 30 www.searchmetrics.com 11/5/2014 휌2014 = 0.15 Anchor = Brand/ URL
- 31. MOBILE vs DESKTOP MOBILE
- 32. 32 www.searchmetrics.com 11/5/2014 MOBILE vs DESKTOP Sitespeed
- 33. 33 www.searchmetrics.com 11/5/2014 MOBILE vs DESKTOP Filesize
- 34. 34 www.searchmetrics.com 11/5/2014 ~7,500 ~6,000 MOBILE vs DESKTOP Text Length in Characters
- 35. USER TRAFFIC ELEMENTS 35 www.searchmetrics.com 11/5/2014 RANKING FACTORS 2014
- 36. 36 www.searchmetrics.com 11/5/2014 휌2014 = 0.09 Time on Site
- 37. 37 www.searchmetrics.com 11/5/2014 Ø 휌2014 = 0.04 Bounce Rate
- 38. 38 www.searchmetrics.com 11/5/2014 휌2014 = 0.67 Click-Through Rate
- 39. twitter.com/jtkoene linkedin.com/in/jordankoene twitter.com/searchmetrics facebook.com/searchmetrics THANK YOU QUESTIONS
Editor's Notes
- Low correlation, but in fact, nearly every URL in the Top 30 has a Description -> seems obligatory!
- Consistently high average values. 2014 nearly 100% - even encreased from last year. Seems a „Must-Have“. Correlation even decreased slightly, but only because even more URLs in Top 30 have this Feature and therefore, the differences become even smaller.
- Brand Factor - „Keyword in Descritpion“ seems a rather rampant feature (weit verbreitet)
- Brand Factor - „Keyword in Descritpion“ seems a rather rampant feature (weit verbreitet) Last year: higher average of pages had KW in Description. Brand Factor was not that strong a year ago
- On average increased per Pos. about 12.5% (in comparison to 2013). Very interresting There seems to be the trend to have more and longer content. Is it a disadvantage to be short?
- Word Count increased about 20% on average (compared to 2013)
- Number of Backlinks as such has increased! (Although correlation declined slightly)
- Absolute Number (average values) actually decreased! Penguin?
- Immensly increased (compared to 2013). Better rankign URLs have more links from pages with a high SEO Visibility
- Backlinks of the last 30 Days to Homepage of respective URL NEW Definition of the Brand-Factor in 2014: 1. Small (niche) Brand / 2. Big Brand / 3. Wikipedia (universal Brand) -> URLs on second half of SERP 1 (Pos 4/5 to 8/9) seem to have more fresh Backlinks (directed to Homepage) -> Big Brands Obviously, (Niche) Brands get significantly fewer new Links to their Homepage, compared to pages ranking behind Pos 4. In contrast, these (Brand)pages have significantly more and better links
- Share of „Brandlinks“. Z.B. spiegel.de / wsj.com URLs with more Brandlinks rank better.
- Z.B. Spiegel Online / Wall Street Journal (Share of the most frequent Anchor Text, being not the exact Domain Name with TLD compared to all Anchor Texts of the URL)
- Ca. 30 - 40% smaller
- Texts are shorter
- Correlations calculated on Top 15 (not Top 30)
- Low correlation. Top rankings have some 20 to 40 seconds more
- Quiet stable average values over all positions. Pos 1-5 perform slightly better.
- Very high correlation. Actually the highest, we have ever measured.