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[US] 2014 Ranking Factors Webinar - Jordan Koene

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Haven’t had time to read the SEO Ranking Factors and Rank Correlations 2014 – Google U.S? That’s OK; we’ve got you covered! Check out the slides from our one-hour live webinar, where we will cover the highlights from the report.

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[US] 2014 Ranking Factors Webinar - Jordan Koene

  1. 1. Jordan Koene Chief Evangelist Searchmetrics
  2. 2. 2014 Edition
  3. 3. What is a Ranking Factors Study? The relationship between two variables - namely the ranking on the one hand and the occurrence / existence of each factor on the other • 30 search results for 10,000 keywords = 300k URLS • Keyword sets from consecutive years (90 percent from the previous year) • Searchmetrics database is always current • Line charts: y-axis indicates the average value for all 10,000 URLs studied at position (ranking) X (x-axis). • Bar charts: Calculated on the basis of all available data per feature 10 www.searchmetrics.com 11/5/2014
  4. 4. RANKING FACTORS 2014
  5. 5. Social RANKING FACTORS 2014 vs 2013 Content/ Techniques
  6. 6. CONTENT ELEMENTS RANKING FACTORS 2014
  7. 7. vs 2013 CONTENT ELEMENTS RANKING FACTORS 2014
  8. 8. Description existing 15 www.searchmetrics.com 11/5/2014 ~98% 휌2014 = 0.05
  9. 9. Description existing vs 2013 16 www.searchmetrics.com 11/5/2014 ~95% 휌2014 = 0.05 휌2013 = 0.06 ~98%
  10. 10. Keyword in Description 17 www.searchmetrics.com 11/5/2014 휌2014 = 0.13 ~7.500 Brand Factor 휌2014 = 0.01 ~55%
  11. 11. 18 www.searchmetrics.com 11/5/2014 휌2013 = 0.02 Keyword in Description vs 2013 ~62% 휌2014 = 0.01 ~55%
  12. 12. Text Length in Characters Brand Factor 19 www.searchmetrics.com 11/5/2014 휌2014 = 0.13 ~7,500
  13. 13. Text Length in Characters vs 2013 20 www.searchmetrics.com 11/5/2014 휌2014 = 0.13 ~7,500 휌2013 = 0.11 ~6,700
  14. 14. Brand Factor 21 www.searchmetrics.com 11/5/2014 ~650 휌2014 = 0.13 Word Count
  15. 15. Word Count 22 www.searchmetrics.com 11/5/2014 휌2013 = 0.11 ~540 vs 2013 ~650 휌2014 = 0.13
  16. 16. BACKLINK ELEMENTS 23 www.searchmetrics.com 11/5/2014 RANKING FACTORS 2014
  17. 17. BACKLINK ELEMENTS 24 www.searchmetrics.com 11/5/2014 RANKING FACTORS 2014 vs 2013
  18. 18. More Backlinks! 25 www.searchmetrics.com 11/5/2014 휌2014 = 0.31 Number of Backlinks
  19. 19. SEO Visibility/ Source URL Better Links! 26 www.searchmetrics.com 11/5/2014 휌2014 = 0.26
  20. 20. BACKLINK ELEMENTS NEW Features 2014 27 www.searchmetrics.com 11/5/2014
  21. 21. Number of new Backlinks Fewer fresh Backlinks! 28 www.searchmetrics.com 11/5/2014 more 휌2014 = 0.20
  22. 22. 29 www.searchmetrics.com 11/5/2014 휌2014 = 0.16 Anchor = Domain Name
  23. 23. 30 www.searchmetrics.com 11/5/2014 휌2014 = 0.15 Anchor = Brand/ URL
  24. 24. MOBILE vs DESKTOP MOBILE
  25. 25. 32 www.searchmetrics.com 11/5/2014 MOBILE vs DESKTOP Sitespeed
  26. 26. 33 www.searchmetrics.com 11/5/2014 MOBILE vs DESKTOP Filesize
  27. 27. 34 www.searchmetrics.com 11/5/2014 ~7,500 ~6,000 MOBILE vs DESKTOP Text Length in Characters
  28. 28. USER TRAFFIC ELEMENTS 35 www.searchmetrics.com 11/5/2014 RANKING FACTORS 2014
  29. 29. 36 www.searchmetrics.com 11/5/2014 휌2014 = 0.09 Time on Site
  30. 30. 37 www.searchmetrics.com 11/5/2014 Ø 휌2014 = 0.04 Bounce Rate
  31. 31. 38 www.searchmetrics.com 11/5/2014 휌2014 = 0.67 Click-Through Rate
  32. 32. twitter.com/jtkoene linkedin.com/in/jordankoene twitter.com/searchmetrics facebook.com/searchmetrics THANK YOU QUESTIONS

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