The document discusses the history and techniques of breast incisions for cancer surgery and reconstruction. It outlines how the transverse elliptical incision became standard but often led to unnatural breast shapes. The Wise pattern introduced in 1956 uses skin tailoring within a keyhole pattern to better preserve the breast's natural appearance and shape. Today, multidisciplinary teams plan oncologically justified incisions tailored to each patient's breast within the Wise pattern principles for optimal cosmetic and medical outcomes.