Flavia de San Juan Shannon talked about what to how to buy mobile services at the entrepreneur event Catwalk 11 in Sweden in September 2011.

1. How to buy mobile services

2. About Us.
Who we are & what we do
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3. Cross platform specialists since 2005
Team of 130+ people across 5 offices
400+ apps -> past 12 months
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10.000 K 20.000 K 35.000 K 65.000 K
15.000 K 25.000 K 44.200 K 81.000 K
20.000 K 22.000 K 23.000 K 100.000 K
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4. More than 100 brands and agencies have put their trust in us.
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10.000 K 20.000 K 35.000 K 65.000 K
15.000 K 25.000 K 44.200 K 81.000 K
20.000 K 22.000 K 23.000 K 100.000 K
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5. How to buy mobile services
How do you choose a mobile service provider?
What to consider?
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6. Having a mobile
strategy?
Do your homework. Prepare for the
brief and define measurable objectives
How are you prioritising... branding? Customer
engagement? Customer loyalty? Lead generation?
M-commerce?...
What are your success criterias... Number of
Downloads? Usage? Coupon redemption? In-app
sales?...
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7. Define Project Scope.
What does it take? What platforms?
Going mocial? Deadline? Budget?
Content. What is to be produced?
Is it a one-off campaign or a service that lives over
time? Road map for future development?
Where will the app be used? At home, the store,
work place or on the go?
Can we supply all necessities from our side?
Graphical assets, Technical capabilities – CMS, Feeds,
Backend etc., Internal resources, Budget
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8. Budget.
Consider budget for...
Development
Distribution plan
Maintenance
Statistics reporting
Internal resources
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9. Managing expectations.
Communicate well your level of experience
Create clear and concrete briefs
Go into detail
Pay for insights
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10. Find a supplier you can
partner with for long.
Capacity to deliver. Is the competence there?
Capacity to deliver on time and within budget.
Request several customer references. Try the apps
yourself.
Set concrete criteria’s for comparison.
Compare mock-ups for visual experience & UI.
Compare offered platforms and number of OS
versions.
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11. Make costs comparable.
Cheap might end up
expensive.
Typical pitfalls
Project management.
API creation or guidance for server side dev.
Are back-end solutions for feeds, image scaling or
CMS etc. needed/included?
App store publishing. Included?
Translations if it’s a multinational app
QA testing
OS Versions and device reach
Security on delivery: Back-up in case the developer
gets long term sick
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12. Some missions may
require an expert.
Don’t be cheap at the wrong end
User Journey (UJ) design.
User Experience (UE) design.
Back-end integration.
New technologies (AR/ 3D, etc.)
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13. Demand Quality Assurance
and thorough testing.
Don’t be cheap at the wrong end
Are test cases used and who writes them?
Compare number os OS versions supported and
tested
How is testing carried out? Manually on devices or
on emulators? Automatically?
Expected testing effort in man days?
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14. Operations and
Maintenance.
What happens in the long run
Is operations and maintenance offered at all?
Bug fixes included?
Response and resolution times?
Upgrades to new OS versions?
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15. Flavia de San Juan Shannon
Account Manager
fb@goldengekko.com