Mobile Magic: How to Create Outstanding
Enterprise Apps with Salesforce
Chia Hwu, CEO, Qubop Inc.
@chiah
Evan Kirchhoff, C...
Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contai...
All about Qubop Inc.
Creating mobile apps on multiple platforms since
2002
Clients include startups, retail brands, Fortun...
Overview
•

The Salesforce platform from a mobile developer’s
point of view

•

How to design mobile apps for the enterpri...
First impression: multiple products, multiple apps
But it’s really all about APIs
SELECT Id,AccountId,Name,StageName,Amount,
Probability,CloseDate,OwnerId,
Business_Unit__c,...
A mobile app is an API mashup
Mobile users may move seamlessly between services
They may not think of Salesforce as separate apps
Overview
•

The Salesforce platform from a mobile developer’s
point of view

•

How to design mobile apps for the enterpri...
Enterprise app deployment by platform
Source: Good Technologies
The world’s smartest dumb terminal

Business logic lives on the server
The client is very “thick” and may
contain substant...
Don’t design the UI based on the data structure

X
Design around real workflows and use cases

Discover the user’s mental model
Identify “micromoments” for
interaction with ...
Create wireframes and storyboards for state transitions
Overview
•

The Salesforce platform from a mobile developer’s
point of view

•

How to design mobile apps for the enterpri...
Code demo: Sales Organization Manager for iPad
(quick walkthrough of live app)
Dive into code example: Sales Cloud integration
Dive into code example: Service Cloud integration
Dive into code example: Chatter integration
Dive into code example: documents and email
Chia Hwu

Evan Kirchhoff

CEO, Qubop Inc.
@chiah

COO, Qubop Inc.
@theevank
Mobile Magic: How to Create Outstanding Enterprise Apps with Salesforce
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Mobile Magic: How to Create Outstanding Enterprise Apps with Salesforce

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The Salesforce platform is an extremely rapid development environment for the mobile back end, supporting not only traditional enterprise apps, but also the rich, consumer-grade experiences that are increasingly demanded by customers. Join us as we discuss our strategies for mobile projects with our clients, and how we approach the Force.com platform as mobile developers. We'll show how to seamlessly combine multiple Salesforce technologies like Sales Cloud, Service Cloud, document handling, and Chatter into a single mobile app. Finally, we'll dive into iOS code examples to demonstrate the quick and easy integration of Salesforce APIs with a beautiful, customized native interface.

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Mobile Magic: How to Create Outstanding Enterprise Apps with Salesforce

  1. 1. Mobile Magic: How to Create Outstanding Enterprise Apps with Salesforce Chia Hwu, CEO, Qubop Inc. @chiah Evan Kirchhoff, COO, Qubop Inc. @theevank
  2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. All about Qubop Inc. Creating mobile apps on multiple platforms since 2002 Clients include startups, retail brands, Fortune 500 companies Apps featured by Apple in the US, Canada and Japan, and by Amazon in the Appstore for Android San Francisco, California
  4. 4. Overview • The Salesforce platform from a mobile developer’s point of view • How to design mobile apps for the enterprise • Integrating Salesforce with native mobile apps: Apex & SOQL meet iOS
  5. 5. First impression: multiple products, multiple apps
  6. 6. But it’s really all about APIs SELECT Id,AccountId,Name,StageName,Amount, Probability,CloseDate,OwnerId, Business_Unit__c,Product__c,Quote__c,Account. Name, Owner.Name, Owner.Email, Owner.Id, (SELECT Contact.Name, Contact.Email FROM OpportunityContactRoles), (SELECT Field, CreatedById, NewValue, OldValue, CreatedBy. Name, CreatedDate FROM Histories) FROM Opportunity"#define kLeadRestQuery @"/query/? q=SELECT Id,Name,Email,Phone,Company,Title, Description,CollateralSent__c from Lead
  7. 7. A mobile app is an API mashup
  8. 8. Mobile users may move seamlessly between services
  9. 9. They may not think of Salesforce as separate apps
  10. 10. Overview • The Salesforce platform from a mobile developer’s point of view • How to design mobile apps for the enterprise • Integrating Salesforce with native mobile apps: Apex & SOQL meet iOS
  11. 11. Enterprise app deployment by platform Source: Good Technologies
  12. 12. The world’s smartest dumb terminal Business logic lives on the server The client is very “thick” and may contain substantial UI logic
  13. 13. Don’t design the UI based on the data structure X
  14. 14. Design around real workflows and use cases Discover the user’s mental model Identify “micromoments” for interaction with the app
  15. 15. Create wireframes and storyboards for state transitions
  16. 16. Overview • The Salesforce platform from a mobile developer’s point of view • How to design mobile apps for the enterprise • Integrating Salesforce with native mobile apps: Apex & SOQL meet iOS
  17. 17. Code demo: Sales Organization Manager for iPad
  18. 18. (quick walkthrough of live app)
  19. 19. Dive into code example: Sales Cloud integration
  20. 20. Dive into code example: Service Cloud integration
  21. 21. Dive into code example: Chatter integration
  22. 22. Dive into code example: documents and email
  23. 23. Chia Hwu Evan Kirchhoff CEO, Qubop Inc. @chiah COO, Qubop Inc. @theevank

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