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The Salesforce platform is an extremely rapid development environment for the mobile back end, supporting not only traditional enterprise apps, but also the rich, consumer-grade experiences that are increasingly demanded by customers. Join us as we discuss our strategies for mobile projects with our clients, and how we approach the Force.com platform as mobile developers. We'll show how to seamlessly combine multiple Salesforce technologies like Sales Cloud, Service Cloud, document handling, and Chatter into a single mobile app. Finally, we'll dive into iOS code examples to demonstrate the quick and easy integration of Salesforce APIs with a beautiful, customized native interface.