The document summarizes statistics from a 2012 survey of homelessness in Jacksonville, Florida. It found that there were over 2,800 homeless adults and children in the area, with the majority being male and averaging 40 years old. The top needs identified were housing, jobs, and medical care. The objectives of the Hunger Hurts organization are to raise awareness of homelessness in Jacksonville, raise money, and host an outreach event downtown. Their strategies include creating a commercial, social media presence, and partnering with homeless shelters. The event will be evaluated based on attendance, surveys, funds raised, and online engagement.

1. Hunger Hurts

3. Statistics
 According to the Emergency Services and
Homeless Coalition of Jacksonville (ESHC)
annual census and survey which measure the
number and needs of homeless individuals in
Duval County conducted on January 12,
2012:
Demographic Characteristics of homeless:
 69.7 percent of homeless were male
 Mean age was 40 years
 Six percent were Hispanic / Latino

4. Statistics
 Total counted: 2,861 adults and children homeless in Jacksonville
 Duval County: 2,533
 Beaches: 72
 Clay County: 244
 Nassau County: 84
 This is a 31.4 percent decrease from the previous point-in-time count
 Education and Employment of homeless:
 Almost two-thirds (61.3 percent) of the survey participants had a high
school diploma/equivalency or higher
 Ten percent of the survey respondents were employed

5. Statistics
Other Life Experiences
 Fourteen percent of the homeless individuals had served in the US
military
 One out of ten of the United Way and survey participants had
been in foster care
 One-fifth of the United Way and survey participants identified
themselves as a survivor or victim of domestic violence
Health
 Over half (56.4 percent) of the United Way and survey
participants claimed to have at least one disabling condition
 Over half (56.1 percent) of the survey participants believed they
were at least in “good” health
Assessment of Needs
 Top 3 needs identified:
 Housing/Shelter – 70.6 percent
 Job – 45.4 percent
 Medical – 33.7 percent
 Food/Meals – 29.1 percent

6. Objectives
 Raise awareness of homeless in
Jacksonville
 Raise money for Hunger Hurts
 Host Hunger Hurts Outreach Event
downtown at the Landing to help
enhance the community

7. Strategies
 Use commercial to appeal to all viewers
 Show on local news stations
 Upload to YouTube
 Reach the younger generation (20’s-30’s)
 Facebook page for Hunger Hurts
 Twitter page for Hunger Hurts
 Allow for volunteer hours to be accredited for
college
 Include homeless community
 Advertise to the various homeless shelters about
our Outreach event
 Distribute wrist bands in homeless shelters

8. Evaluate
 Keep a number count (persons) at the
Hunger Hurts Outreach
 Send out surveys on Facebook to
evaluate the event
 Evaluate the money raised at event
 How many hits our commercial received
on YouTube