Advertisements can create anxiety for both men and women by actively portraying men as hyper-masculine and women as ultra-thin Psychological disorders such as body dysmorphic disorder, anorexia, and bulimia

1. Page 1
Impacts Of Unnecessary
Use Of Women In The
Advertising World

2. Page 2
Outline
• Introduction
• Result of survey
• Impacts
• Counter argument

3. Page 3
Introduction
• The exploitation of women in mass media is the use or portrayal of
women in the mass media (such as television, film and advertising)
to increase the appeal of media or a product to the detriment of, or
without regard to, the interests of the women portrayed, or women
in general.

4. Page 4
Result of survey

5. Page 5
impacts
• Advertisements can create anxiety for both men and women by
actively portraying men as hyper-masculine and women as ultra-
thin
• Psychological disorders such as body dysmorphic disorder,
anorexia, and bulimia

6. Page 6
impacts
• Unrealistic expectations by men of how women should look or
behave
• The excessively coercive nature of appeal to strong sexual instincts
to sell products or promote media

7. Page 7
impacts
• Ads tend to restrain both women and men to stereotypical
gender roles
• Ads Depict women as inferior to men in cognitive ability

8. Page 8
Counter Argument
• Ads shows girl power, it is okay for woman to use their
glamour, as long as they are doing it of their own free will
• Context of the advertisement is important

9. Page 9
ANY QUESTIONS??
Thank you!

10. Page 9
ANY QUESTIONS??
Thank you!