The chairman and CEO of Population Institute in Washington, D.C., Bill "William" Ryerson strives to educate important leadership constituents about the population aspect of current events like food and water shortages, and security issues, among other factors. Experienced in the reproductive health industry, Bill Ryerson fights for gender equality, reproductive health, and other forms of violence against women and girls, including female genital mutilation (FGM) through Population Media Center (PMC), a Vermont-based non-profit organization. For decades PMC has been working to make the planet a fair and better place for females since female gender appears to have been robbed of the majority of human rights in the name of religion and culture. Pursuing the aforementioned purpose, PMC disseminates information that combats problematic beliefs in certain cultures in a formal manner. One of the problems PMC recognizes and has devoted significant efforts to eradicating is female genital mutilation. Female genital mutilation is the act of injuring the external female genitalia by means of partial or complete removal for non-medical reasons. Some societies support female genital mutilation as a punishment for women and girls or as a rite of passage into womanhood. In any case, female genital mutilation is a violation of basic human rights, according to UNICEF. The practice causes long-term psychological and physical discomfort in females. It also predisposes women to future complications after childbirth. Examples of these complications are early neonatal death and postpartum hemorrhage. Through its Hεrε S’ra ("The Road to Happiness"), PMC disseminates information that reveals the negative impacts of female genital mutilation. The drama was first aired in Burkina Faso in September 2021, and it took almost two years to air the entire episodes. Many listeners agreed that genital mutilation is indeed a useless practice due to the drama.