1. Design Challenge – Linda Alepin, 8-5-13
Go to School – Get a Degree – a Get Job: What’s Wrong with This Picture?
2. Design Challenge – Linda Alepin, 8-5-13
SAY
Stakeholder
It’s a chess
game to
connect into
organizations
for interviews
30% of professors were
involved – made
connections and
supported my passion
Thousands of
jobs I could get
– thousands I
do not want
Times have changed –
there is no longer a “job
waiting for you” with a
lifetime in the same
company
Bottom Line: Finding a
job is a full time job
Growing up in
an
interconnected
world, I want
personalization
As a
Millennial – I
want to be
passionate
about my job
Job Fairs are a
good source
of internships
while in
school
Career Center
only for
engineers,
accountants,
or finance
majors
HR people at career
and job fairs “find
majors that have the
greatest impact on the
bottom line.”
Hard to translate my
unique value
proposition to other
people
Many Millenials moving
back home. Safety
blanket does not force
them to change their
circumstances
Now competing with
international, laid off,
more experienced –
MANY factors
3. Design Challenge – Linda Alepin, 8-5-13
DO
Engages
interesting
person
through
Twitter
Uses LinkedIn
to get emails,
etc.
Reaches out
to professors
and others
Does lots of
research
about
organizations
and cultures
to find a fit
While in
school, let
opportunities
come to me
Then…
NOW…
Gets specific
about the
geography
where he
wants to work
4. Design Challenge – Linda Alepin, 8-5-13
THINK
Our on-campus
processes are designed
for the “past” or for
specific professions
Millenials are different
– more motivated by
their interests than $
It takes a lot of
resiliency to be in the
job market today
5. Design Challenge – Linda Alepin, 8-5-13
Feel
Frustrated at
times by lack
of progress
Robbed because had to work
and earn way through school
so he could not get an
internship that gave him his
first job
Challenged to be
patient – this is a long
race and I am only 23
Excited that the right
job will come along
6. Design Challenge – Linda Alepin, 8-5-13
Problem
Statement
StakeHolder
Need a way to Because
Recent passionate college
graduates
Find jobs in challenging and
exciting environments
People and the market have
changed
7. Design Challenge – Linda Alepin, 8-5-13
! INSIGHTS
• There has to be a better way to match
interests and available jobs
• It is important to get other people in
the campus community engaged in
helping students
• Safety nets are not necessarily the way
to motivate job seekers although they
can provide $ to help