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Students on LinkedIn: What They're Doing and How to Engage Them | Talent Connect Vegas 2013

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There are over 30 million students and recent graduates on LinkedIn. Learn about LinkedIn’s latest initiatives, including our CheckIn app, to further engage the college and university crowd, the fastest-growing segment of our global membership base.

See more studies on University Recruiting: http://lnkd.in/univrecrt
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about CheckIn: http://linkd.in/GO2YCm

Published in: Career, Education, Business
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Students on LinkedIn: What They're Doing and How to Engage Them | Talent Connect Vegas 2013

  1. 1. STUDENTS ON LINKEDIN WHAT THEY ARE DOING & HOW TO ENGAGE THEM CHRISTINA ALLEN | ROB HUMPHREY DIRECTOR PRODUCT MGT | STRATEGIC INITIATIVES
  2. 2. Our objective: Linkedin is Indispensible to students, companies and Universities
  3. 3. STUDENTS ON LINKEDIN
  4. 4. Industry Dates Title & Function Field of Study School Degree Skills Dates School Company Title & Function Company Industry
  5. 5. COLLEGES Career ct Students se strengths d careers of alumni COMPANIE Find Talent Attract, target hire the best talent – early! Students Find opportunities. Best fit for me. ni Relations ge alumni for fts, relations eer Centers students for ssful careers Community Informed decisions to help me succeed. Identity Insights Build Brand Start early so best students your compan Streamline P Improve your efficiency and impact
  6. 6. Choosing College Academic Planning Internships Choosing a Major Graduate School? Finding 1st Job Success at 1st Job Alumni Network Choosing a Direction §  What colleges send students to the top medical schools? §  What are my career options if I choose this major? §  I didn’t know a sophomores could get internships at SpaceX! §  What companies hire the most marketing graduates? Getting There §  Who can give me scoop on this sch §  Am I keeping up w students in my major? §  Who has internsh for people like me §  How do I keep in touch with the gre people I met along the way?
  7. 7. LUCKY or LINKEDIN?
  8. 8. The Club Prep School Chip’s Network InternshipS UNIVERSITY Family
  9. 9. Joe’s Network
  10. 10. w Can Joe Create His Own Luc
  11. 11. LinkedIn! OPENLINK: YOU HAVE A NEW MESSAGE" From: Christine Lee" Date: July 10, 2013" Subject: Internship with Hilton Hotels ! ! Hi Joe, " " I came across your profile and thought I’d reach out. I run the internship program for Hilton like to invite you to a special event we are holding next week in Austin. " 
 Christine Lee 
 Director of Talent" Hilton Hotels
 "
  12. 12. Groups Internships Joe’s Network University The Club Family
  13. 13. ow can joe help You get lucky
  14. 14. udents are twice as ely to engage on mobile to-matching (JYMBII) & ive searches student jobs for free
  15. 15. ents join company, industry and skill-specific group re highly engaged
  16. 16. ote news, jobs & events to your target student audien
  17. 17. llecting details and paper umes is cumbersome" reasing competition results in t leads" or visibility into event and eline activity (ROI)"
  18. 18. age applicants: us on applicants skills you want" didate insights ong-term ionships" rce students 23k schools dwide "
  19. 19. Push the envelope
  20. 20. Go wide & long open a world of possibilities
  21. 21. TODAY = 20 GOLDEN SCHOOL
  22. 22. TOMMOROW: TALENT UNBOUND BY SPACE AND TIME
  23. 23. Ambient Branding reach students early and often
  24. 24. TOMMOROW REACH STUDENTS EARLY AND OFTEN
  25. 25. Crush Process freedom to create, engage
  26. 26. TOMMOROW: CAPTURE
  27. 27. THEN TURN INSIGHTS INTO ACTION

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