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Empathize and Define
By: Kirti Kanitkar
Course: ‘Design Thinking Action Lab’ – Assignment 2
Overview
¡  I Interviewed Students who are studying and would be graduating
soon.
¡  Few who have graduated and are look...
‘Say’
¡  Has a goal of going in industry, to get a good job, and want to utilize
the skills that he posses.
¡  Has a job...
‘Say’
¡  He has been hearing about the traditional pattern of going to school,
taking a degree and then doing a job and t...
‘Say’
¡  No stipulated time for job search. Few people search job within 2/3
months or few might take years to find a job...
‘Say’
¡  He feels he can take help of ‘XYZWEB’, in job seeking and promoting
himself or else, finding a job becomes frust...
‘Do’
¡  He stated the importance of ‘Resume building’ but though he is few
months away from graduation, he has still not ...
‘Think and Feel’
¡  People generally resume to traditional way of thinking - getting
education, stepping in industry, get...
‘Think and Feel’
¡  Taking a work experience while in school gives hands on experience to
the students to do very well in...
‘Think and Feel’
¡  Education system can provide an overview of how important all these
professions are and not just prov...
Problem Statement
¡  A curious, ambitious and knowledgeable student needs a system
which can support him to be placed in ...
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Empathize and define assignment 2

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Empathize and Define.
Conducted user studies and did analysis of the interviews. Included my insights with the same.

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Empathize and define assignment 2

  1. 1. Empathize and Define By: Kirti Kanitkar Course: ‘Design Thinking Action Lab’ – Assignment 2
  2. 2. Overview ¡  I Interviewed Students who are studying and would be graduating soon. ¡  Few who have graduated and are looking out for jobs. ¡  Conducted short interviews and also posted a questionnaire as few students couldn't’t meet me face to face. ¡  In next slides you can view the different empathy map sections given in various slides.
  3. 3. ‘Say’ ¡  Has a goal of going in industry, to get a good job, and want to utilize the skills that he posses. ¡  Has a job experience of a year and thought that the transition from school to job was painful. ¡  From his prior experience, of job hunting, he explained he created a 'Resume' and got it evaluated from his friends. He kept on improving the resume based on the inputs/ feedback he received from his friends over the email. He must have connected twice/ thrice with his friends for the same. Friends typically mentioned him to use "Catchy words" in resume that would help his resume stand up in crowd. ¡  He remembers he had visited the 'Career center' for assistance on his own. He also attended the "Career Fair" free sessions where the students were given tips on creating their Resume, Job search, orientation for OPT students and the process of applying for the same. ¡  At Career centers - resume building tips were given to the students and the mock interviews were also conducted that helped students to give an overview of the job/ interview scenario.
  4. 4. ‘Say’ ¡  He has been hearing about the traditional pattern of going to school, taking a degree and then doing a job and thus have got a willingness to do so. He explained that it's a one and only thing that everyone is looking forward to, to earn a living by doing a job. ¡  Students have been doing Internships / Co-op projects and thus are pretty much sure about how the work culture is and are aware of the same. ¡  Internships make the school to job transition very smooth. ¡  He explained not doing Internship and going directly to the job, is like not having any assignments back in school and directly giving an exam. ¡  He still has not began creating a resume. He says he would first update his ’XYZWEB' profile, which he feels helps a lot, to reach out to maximum employers or companies (1000's of them) and it is a more interactive job networking site, compared to the ‘ABC’ or any others. There are friends networks through which we can connect with lot of people.
  5. 5. ‘Say’ ¡  No stipulated time for job search. Few people search job within 2/3 months or few might take years to find a job. ¡  The streams or fields you belong to, affects the job market and also the process of getting a job. ¡  In schools students are trained for doing work/ tasks or assignments, if one has interest he or she can go to academia or be an entrepreneur. They are not trained to do so in schools. ¡  There are placements in schools, but being entrepreneur is 'on its own will'. ¡  There are extra credit courses or subjects like 'Education research' or 'Education Engineering' that encourages students to go into fields of academia. However students themselves should opt for these courses if they are interested. There is also assistance provided by Professors in universities where students are guided to enter into academia.
  6. 6. ‘Say’ ¡  He feels he can take help of ‘XYZWEB’, in job seeking and promoting himself or else, finding a job becomes frustrating and depressing experience rather than fun it's a shock to be in state where one has to find job directly after being in school trained to finish the tasks and assignments and suddenly begin a job search and fall into a state of shock. ¡  Students even after doing Internships, don’t get exactly same experience as that of a normal job. There would be variations and one cannot know each and everything ¡  One has to observe and learn so for example, when the students are invited for face to face interview they can learn by seeing, or during internships, interviews etc. ¡  Job is finalized only when one likes the job profile. There is also a new learning involved while one works. ¡  During schooling, there is no hands on experience of how products are built, tested and manufactured or how issues are resolved.
  7. 7. ‘Do’ ¡  He stated the importance of ‘Resume building’ but though he is few months away from graduation, he has still not began the process of ‘resume making’ or ‘applying’. ¡  Mentioned that ‘Internships prove to be very helpful’ but never did Internship till date. ¡  I myself visited the ‘Career center’ but did not find any students there, though the graduation happened very recently. It was mentioned that very few student appointments were scheduled.
  8. 8. ‘Think and Feel’ ¡  People generally resume to traditional way of thinking - getting education, stepping in industry, getting a good job and utilizing the skills that they have. ¡  Students have multiple tasks / formalities to complete on the last day, that makes the transition a bit difficult. ¡  People connect with peers/ friends and try to get feedback and create/ build upon their resume. ¡  Schools have 'career centers' or 'career fairs' to encourage students to get acquainted with the application process and jobs scenarios. But students are not much aware of the same, or figure out about it, on their own. ¡  Traditionally students are trained to get a degree from school and start earning a living.
  9. 9. ‘Think and Feel’ ¡  Taking a work experience while in school gives hands on experience to the students to do very well in the future in Industry. ¡  These days the first step towards job application is considered to be creating presence on social network site and not on resume building. ¡  People resume to and trust in social networks to connect with many people at once. ¡  Social networks are seen as fastest way of communication and now-a days a method of promoting oneself. ¡  Lack of direction and time management may discourage job seekers. ¡  Going in academia or being an entrepreneur is not much promoted at school level. The students require to have their inner instincts to flourish or excel in such professions.
  10. 10. ‘Think and Feel’ ¡  Education system can provide an overview of how important all these professions are and not just provide a list of job opportunities, but fellowships, scholarships etc. should be given equal importance so that incubators for newer projects is provided. ¡  Job search is considered to be a frustrating and depressing experience. ¡  People perceive social networking as fun and easy way to promote and connect with masses. ¡  People get to learn a lot in their job experience. That becomes a new learning phase followed by the school learning. ¡  Holistic industrial approach and experience is lacking in today’s academic trends and methods.
  11. 11. Problem Statement ¡  A curious, ambitious and knowledgeable student needs a system which can support him to be placed in a best environment in which he can adapt efficiently.

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