My presentation at Jeff Pulver's 140 Character Conference in London http://london.140conf.com/ The idea was to use only use 140 characters, tweet-style, to explain the future of content commerce, e.g. 0s1satw (all the way): all content is becoming digital, the music industry is 404 (page not found), :<assumptns i.e. the wrong assumptions are still adhered to by content companies trying to make it work online, etc... hope you enjoy this. More at http://www.mediafuturist.com

1. The Future of Content -
in 140 Characters
www.mediafuturist.com
twitter.com/gleonhard

2. www.mediafuturist.com
What I do: www.twitter.com/gleonhard

3. 0s1s:atw *zeros and ones all the way

4. Music=404

5. :<assumptns
Source: CEA.org
Source: ABC.com

6. $4Copy=BFN *bye for now
Source: kk.org

7. Ctrl=MiA

8. Content>Cloud>$

9. Hybrid$

10. TeleMedia>6Y

11. Open,AMAP *as much as possible

12. WWGD

13. New$$$ $
Content
Context
Curation 5%
Timeliness 20%
Embodiment / Packaging
15%
Relevance
Others
15%
15%
10% 20%
100%
Content / Copy

14. Packaging

15. Filtr=BF *best friend
Source: Clay Shirky

16. O4U * only for you

17. AR:OMG! *Augmented Reality oh my God

18. T+ *think positive

19. GWHTLC! *Glad we had this little chat
Gerd Leonhard
@gleonhard