Mastering Link Research Campaigns by Venchito Tampon Jr.
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Mastering Link Research Campaigns by Venchito Tampon Jr. at MORCon 2015
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Mastering Link Research Campaigns by Venchito Tampon Jr.
- 3. VENCHITO TAMPON CEO & CO- FOUNDER, SHARPROCKET
- 6. @venchito14 Common search operators and search phrases For basic list of search operators: http://www.googleguide.com/advanced_operators_reference.html inurl:keyword intitle:keyword site:keyword “write for us” “become a contributor” “guest post”
- 7. @venchito14 inanchor Returns pages that have the anchor text, “keyword” [ inanchor:keyword ]
- 8. @venchito14 Content contribution using inanchor Using inanchor search may give you more niche blogs
- 9. @venchito14 Ready to outreach opportunities Gives sites with footprints of “contact me”. Good for quick blog prospecting (e.g. 50 niche blogs in 30 minutes)
- 10. @venchito14 inanchor and inurl combination Returns relevant resource pages with anchor text, “start your own blog”
- 11. @venchito14 Link Sourcing Results are better in giving you similar links pages than giving you exact link targets.. 1. Head over to Ahrefs and look for sites that linked to content. 2. Identify footprints in linking pages to get more link opps.
- 12. @venchito14 inanchor and minus site combination Great for finding branded linking pages of competitors (e.g. interviews, roundups, etc..)
- 13. @venchito14 Tilde ( ~ ) [ ~ ] The synonym operator
- 14. @venchito14 Tilde ( ~ ) and Minus ( - ) combination Return resource pages that are laterally connected to blogging.
- 15. @venchito14 Resource inclusion for general bloggers Own a product or tool valuable for bloggers? Change “niche” bloggers to any type of industry: recommended resource for fashion bloggers ~guide recommended resources for health bloggers ~guide recommended resources for beauty bloggers ~guide recommended resources for entrepreneur bloggers ~guide “
- 16. Tools
- 17. @venchito14 Linkminer Helps you easily determine the linking potential of a specific resource page. Low external links to total links ratio = low linking potential Reference: http://pointblankseo.com/linkminer
- 19. @venchito14 Branded Mentions https://blog.kissmetrics.com/influencer-outreach-in-content-marketing/
- 20. @venchito14 Branded Mentions Competitor Analysis (to prospect for linking blogs/sites of your competitors with high potential to mention your brand as well).
- 21. @venchito14 Branded Mentions Spot Influencers Using Topical Mentions Research
- 22. Metrics
- 23. @venchito14 Engagement Look for blog posts with considerable ave. # of comments (e.g. 5 comments)
- 24. @venchito14 Social Shares Link amplification, as you can get additional links from bloggers who might read the content with link(s) to your site. (2nd tier links)
- 25. @venchito14 SEMRush Organic Traffic For reference: http://www.semrush.com/info/seedebtrun.com You don’t just get a link, but it also helps drive referral traffic to your website.
- 26. @venchito14 SEMRush Organic Traffic Reference: http://www.semrush.com/info/seedebtrun.com Not just get a link, but can consistently drive referral traffic to your website THANK YOU!
- 27. AGENCY PARTNERSHIPS SPEAKING INQUIRIES & SEMINARS Follow me @venchito14 venchitotampon@gmail.com www.venchitotampon.com www.sharprocket.com.ph
Editor's Notes
- The intention of the blogger is to answer inquiries, whether it is a content contribution, a request to include your content in his/her resource. Inanchor is also good for quick blog prospecting, so If you need 30 to 50 niche blogs where you want to contribute into, then you might only spend around 30 to 45 minutes.
- Combination of the inanchor and inurl search operators is interesting. If you have a resource guide on a specific topic, then using inanchor search might open up new opportunities that you haven’t thought about.
- When using inanchor search results, you won’t get enough link targets.
- The main purpose of a link is to be clicked…