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Educate and Engage Employees
1
About Us
● Division of Engage by Cell
● Combines mobile technology with
engagement and education strategies
● Work with major clients spanning several
industries
2
3
WINERY/BREWERY
Coastal Wine & Spirits
Pacific Wine and Spirits
Alaskan Brewing Company
K+L Distributors Inc.
TRAINING
TRIPLE A (Europe)
Maritz
EDUCATION
University of Wisconsin
San Diego State University
WORKFORCE
DEVELOPMENT
Middlesex County, NJ
Gloucester County, NJ
HEALTHCARE
DaVita Academy
Banner Health Foundation
Christiana Care Health System
Stanford Hospital
Kaiser
CULTURAL
Smithsonian Institution
Monterey Bay Aquarium
FINANCIAL SERVICES
Bloomberg
Union Bank
BAC Credomatic Network
BMW Financial Services
Gallagher Benefit Services
Maryland Credit Union
RETAIL
GAP
Mary Kay Inc.
Goodwill Industries
Latter Day Saints (Deseret
Industries)
UTILITIES
Portland General Electric
PARKING
Parkway Group
SPORTS
Up2Us Sports
NONPROFITS
Dana Farber Foundation
MANUFACTURING
Michelin
BD Diagnostic Systems
Kimberly-Clark
TECHNOLOGY
Intel
MiCel
Intuit
SERVICES
CertaPro Painters
CHAMBER OF
COMMERCE
Stockton, CA
Texas Chamber of Commerce
Some Organizations We’ve Worked With
Learn About Your Mobile Needs
● Any specific use in mind?
● Which departments will be involved?
● What would a successful mobile experience look like?
● What is your timeline?
● Organization have a BYOD environment?
Text messages can be 8x more
effective at engaging customers.
(Cellit)
91% of U.S. citizens carry
their phone within reach 24/7.
(Morgan Stanley)
An estimated 98% of all SMS
messages are opened, but only
20% of emails are looked at.
(Digital Marketing Magazine)
5
Statistics
70% of people say that training
and development opportunities
influence their decision to stay
with a company.
(Sh!ft eLearning)
There are approximately 600
million more mobile devices
on the earth than people.
(Litmos, eLearning)
1 in 3 people leave their
organization within the first
year at a cost to the company
of up to 3x their salary.
(Sh!ft eLearning)
6
Statistics
Total loss to a business from
ineffective training: $13.5M
per year/1000 employees.
(Sh!ft eLearning)
Engage your employees with
training, onboarding, and
microlearning in the
manner they prefer.
7
8
Evolution of Mobile in the Workplace
FIVE-MINUTE SNACK SIZE LEARNING
ON ANY DEVICE AT ANYTIME
MOBILE WEBSITES SENT TO PHONE,
NO STORAGE SPACE
IMMEDIATE SMS
THEN NOW
APPS ON PHONE EXPENSIVE,
TAKE UP STORAGE SPACE
READ EMAIL
60-MINUTES IN-PERSON
CLASS AT SPECIFIC TIME
LEARN
COMMUNICATE
CONTENT
What We Offer
SMS
BENEFITS
● Texts typically get read
immediately compared to
email delays
● Reach remote and traveling
employees more easily
● Schedule texts based on time
& group, and include a link to
a mobile site
9
10
What We Offer
MOBILE WEBSITES
BENEFITS
● Anytime/anywhere access to
any information
● Store all training material in one
accessible mobile location
● Change content on the fly
● Create engaging interactions to
retain interest
● Eliminates printing needs and is more
environmentally friendly
11
How Companies Are Using Mobile
OnboardingRecruiting
Benefits Content
Repositories
General Internal
Employee Communications
External Communications
Vendors, Partners
Training &
Performance Support
12
Training & Performance Support
● Text message with a link to a five
minute training exercise - display
mobile page
● Text to a product update page,
display mobile page
● Send inspirational quotes to sales
team to stay motivated
13
Onboarding
● Text reminders for events and
classes
● Mobile site with intro to organization
& team and other info/HR handbook
● Checklists for onboarding
● Text link to HR guidelines and forms
14
Recruiting
● Allow potential employees to
text-in keyword for job posting link
● Send updates about status of
application and interviews
● HR can keep track of applications
and send updates for future
positions
15
Benefits
● Send out important benefit
enrollment reminders
● Text links to important documents
to all employees
● Send out survey/employee
feedback polls
● Notifications (payroll processing or
time sheets due date) via text
16
General Content Storage
● Disseminate Onboarding,
Benefits or HR Handbooks with
a text and link
● Send texts with links to mobile
content after training to keep ideas
fresh
● Send them product or service
information via a text to content
stored on our mobile platform
● Let employees read mandatory
material and answer compliance
tests on their computer AND
on the mobile device
17
General Internal Employee Communications
● Emergency alerts and other
important internal communications
● Stay in touch traveling salespeople
● Event/activity/meeting reminders
via text
● Notifications (payroll processing)
via text
18
External Communications
● Send coupons or discount codes
● Product updates
● Alerts about events or
company news
● Send relevant content to customers
Site Builder
19
Text Message
Scheduler
20
Reporting
21
TRY IT!
Text “TRAIN” to
56512
22
NEXT STEPS
1. Questions?
2. Strategy session to discuss best solutions
3. Training with our Customer Service Rep
4. Review analytics, tweak based on usage
23
Thanks!
info@trainbycell.com
(415) 615-0150
www.trainbycell.com
24

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Train by Cell: Newest Trend to Improve Training

  • 1. Educate and Engage Employees 1
  • 2. About Us ● Division of Engage by Cell ● Combines mobile technology with engagement and education strategies ● Work with major clients spanning several industries 2
  • 3. 3 WINERY/BREWERY Coastal Wine & Spirits Pacific Wine and Spirits Alaskan Brewing Company K+L Distributors Inc. TRAINING TRIPLE A (Europe) Maritz EDUCATION University of Wisconsin San Diego State University WORKFORCE DEVELOPMENT Middlesex County, NJ Gloucester County, NJ HEALTHCARE DaVita Academy Banner Health Foundation Christiana Care Health System Stanford Hospital Kaiser CULTURAL Smithsonian Institution Monterey Bay Aquarium FINANCIAL SERVICES Bloomberg Union Bank BAC Credomatic Network BMW Financial Services Gallagher Benefit Services Maryland Credit Union RETAIL GAP Mary Kay Inc. Goodwill Industries Latter Day Saints (Deseret Industries) UTILITIES Portland General Electric PARKING Parkway Group SPORTS Up2Us Sports NONPROFITS Dana Farber Foundation MANUFACTURING Michelin BD Diagnostic Systems Kimberly-Clark TECHNOLOGY Intel MiCel Intuit SERVICES CertaPro Painters CHAMBER OF COMMERCE Stockton, CA Texas Chamber of Commerce Some Organizations We’ve Worked With
  • 4. Learn About Your Mobile Needs ● Any specific use in mind? ● Which departments will be involved? ● What would a successful mobile experience look like? ● What is your timeline? ● Organization have a BYOD environment?
  • 5. Text messages can be 8x more effective at engaging customers. (Cellit) 91% of U.S. citizens carry their phone within reach 24/7. (Morgan Stanley) An estimated 98% of all SMS messages are opened, but only 20% of emails are looked at. (Digital Marketing Magazine) 5 Statistics
  • 6. 70% of people say that training and development opportunities influence their decision to stay with a company. (Sh!ft eLearning) There are approximately 600 million more mobile devices on the earth than people. (Litmos, eLearning) 1 in 3 people leave their organization within the first year at a cost to the company of up to 3x their salary. (Sh!ft eLearning) 6 Statistics Total loss to a business from ineffective training: $13.5M per year/1000 employees. (Sh!ft eLearning)
  • 7. Engage your employees with training, onboarding, and microlearning in the manner they prefer. 7
  • 8. 8 Evolution of Mobile in the Workplace FIVE-MINUTE SNACK SIZE LEARNING ON ANY DEVICE AT ANYTIME MOBILE WEBSITES SENT TO PHONE, NO STORAGE SPACE IMMEDIATE SMS THEN NOW APPS ON PHONE EXPENSIVE, TAKE UP STORAGE SPACE READ EMAIL 60-MINUTES IN-PERSON CLASS AT SPECIFIC TIME LEARN COMMUNICATE CONTENT
  • 9. What We Offer SMS BENEFITS ● Texts typically get read immediately compared to email delays ● Reach remote and traveling employees more easily ● Schedule texts based on time & group, and include a link to a mobile site 9
  • 10. 10 What We Offer MOBILE WEBSITES BENEFITS ● Anytime/anywhere access to any information ● Store all training material in one accessible mobile location ● Change content on the fly ● Create engaging interactions to retain interest ● Eliminates printing needs and is more environmentally friendly
  • 11. 11 How Companies Are Using Mobile OnboardingRecruiting Benefits Content Repositories General Internal Employee Communications External Communications Vendors, Partners Training & Performance Support
  • 12. 12 Training & Performance Support ● Text message with a link to a five minute training exercise - display mobile page ● Text to a product update page, display mobile page ● Send inspirational quotes to sales team to stay motivated
  • 13. 13 Onboarding ● Text reminders for events and classes ● Mobile site with intro to organization & team and other info/HR handbook ● Checklists for onboarding ● Text link to HR guidelines and forms
  • 14. 14 Recruiting ● Allow potential employees to text-in keyword for job posting link ● Send updates about status of application and interviews ● HR can keep track of applications and send updates for future positions
  • 15. 15 Benefits ● Send out important benefit enrollment reminders ● Text links to important documents to all employees ● Send out survey/employee feedback polls ● Notifications (payroll processing or time sheets due date) via text
  • 16. 16 General Content Storage ● Disseminate Onboarding, Benefits or HR Handbooks with a text and link ● Send texts with links to mobile content after training to keep ideas fresh ● Send them product or service information via a text to content stored on our mobile platform ● Let employees read mandatory material and answer compliance tests on their computer AND on the mobile device
  • 17. 17 General Internal Employee Communications ● Emergency alerts and other important internal communications ● Stay in touch traveling salespeople ● Event/activity/meeting reminders via text ● Notifications (payroll processing) via text
  • 18. 18 External Communications ● Send coupons or discount codes ● Product updates ● Alerts about events or company news ● Send relevant content to customers
  • 23. NEXT STEPS 1. Questions? 2. Strategy session to discuss best solutions 3. Training with our Customer Service Rep 4. Review analytics, tweak based on usage 23