1. Carol Vernallis
Blogging Task

2. Carol Vernallis Blogging Task
For this blog I will be looking at the views of the
famous Carol Vernallis who studied editing and
camerawork closely in music videos.
She came to the assumption that edits in a music
video some much more frequently than in film.
Most stand as disjuncture and that the editing
seems to have a rhythmic basis

3. Carol Vernallis Blogging Task
• Main Points of her observation are
summarised on the next slide

4. Carol Vernallis Blogging Task
• The usual rules of ‘continuity’ editing are
broken in order to draw more attention to the
screen
• Edits may be really obvious to draw attention
to themselves, such as wipes and special
effects added

5. Carol Vernallis Blogging Task
• Jump cuts are often used;
• A base track is frequently used to give the
video a structure
• The camera may move in time with the music