Submitted by :<br />Harsh Patel<br />09 MBA 029 <br />
Introduction<br />Sarvajalmeans “Water For All”.<br /><ul><li>We are a social enterprise that develops sustainable drinking water solutions for rural and urban populations.
where the quality of water is often the cause of more than 60% of common health ailments.
Our business is designed around scalable innovations, technical/process improvements, ensuring livelihoods for local entrepreneurs.
Our commitment is to make purified drinking water accessible and affordable to all.
Sarvajal is incorporated as Piramal Water Private Limited.</li></li></ul><li>Overview of the company<br /><ul><li>Around 200 Million people in India don have access to pure drinking water
To combat drinking water crisis in India and to find viable solutions for pure drinking water crisis Piramal Water Pvt. Ltd. was incorporated in year 2008.
Quality hygienic water is not available in rural areas and if it is available than it cannot be afforded by the rural people.
To address this issue company developed a social entrepreneurship model which provides pure drinking water to people at affordable price.
Piramal water operates under the brand “Sarvajal” and it works on the franchisee model.
Presently Piramal water is operating in Gujarat, Rajasthan, Maharashtra and Madhya Pradesh and it plans to expand its operations all across the country.
56500 people are having access to clean drinking water through the network of 120 sarvajal franchisees.</li></li></ul><li>History of Piramal water <br />PiramalWater Private Limited was established in mid-2008 to find viable mass-market solutions to India’s drinking water crisis.<br />Piramal Water operates under the brand “Sarvajal” <br />The enterprise has its roots in the work of the Piramal Foundation, a charitable trust established by Ajay G. Piramal.<br />The foundation initially piloted the Bagar Drinking Water Initiative as part of its Grassroots Development Laboratory in the Shekhawati region of Rajasthan<br />The pure drinking water initiative was piloted in Bagar where the floride contamination in drinking water leads to severe health issues.<br />The success of the pilot paved the path for the innovative business model, with Mission of providing the pure drinking water to everyone at affordable prices Bagar water initiative was converted into Piramal Water Pvt. Ltd.<br />
Mission<br />Piramal Water Pvt. Ltd. was incorporated with the mission of making pure drinking water accessible and affordable to everyone.<br />
Our promise<br /><ul><li>Our Promise</li></ul>Our water will be affordable<br />Without subsidy we sell water at 25 paisa or less<br />Our water will be accessible<br />Our solution reach across social strata by bringing clean water to villages, towns , slums and cities<br />Our water will be pure<br />Sarvajal meets global standards for pure drinking water<br />
Business Model<br />Piramalwater operates on the franchisee model.<br />Company promotes rural entrepreneurship by giving franchisee to the local people of the village<br />RO water is being made available to the people by the franchisee under the brand name Sarvajal<br />Piramal water ensures the free maintenance of machine and free marketing assistance to help franchisee to increase customer base and to promote the benefits of clean drinking water<br />
Con…<br />The cost of water is controlled by the company to ensure the reach of sarvajal to poor people also. <br />The machine is leased to franchisee and the franchisee owner has to share revenue in from water sale with the company in ratio of 60:40.<br />PWPL has chosen to be a double bottom-line business with a rapidly scalable franchisee model, as the entire business model is worked backwards from the promise of making RO purified drinking water available in rural India for affordable price of 25 paisaa per litre. <br />Currently PWPL is providing its franchisees with 500 Litre/hour RO+UV purifying machine. The Franchisee has to pay an upfront sign up fee of Rs. 30k (service tax applicabl) along with obtaining single phase commercial power-connection, reliable water source and space (150 sq.ft.) to house and operate the machine. <br />
Geographical areas of operations<br />Piramal Water is present in the 4 states of the country namely Gujarat, Rajasthan, Maharashtra and Madhya Pradesh.<br />The head office of the company is located in Ahmadabad. At present company has 120 franchisees and approximately 56500 people are getting pure drinking water through these franchisee.<br />Gujarat franchisee map<br />
Mr. Yogeshbhai is the franchise of Sarvajal at kadiyadara (Gujarat). He is also member of the panchayat .He helped requisition of funds from the government to set up a water reservoir along with supply in the prajapati region of the village after the existing water supply got contaminated
60% of sales from non-delivery 50 bottles/day, 5Rs charge.
Delivery only at the Brahmin area</li></ul>They have only one hand-cart for delivery<br /><ul><li> Strategy
As per our promoting activity we had done the lucky draw program after completing the 10 customer
The demonstration of the test of the water purity was done in front of people in their house
We put Sarvajal Sticker on each house so that Duplicate cannot be happened</li></li></ul><li>SWOT Analysis<br />
Medhasan Launch(08/06/2010 To 10/06/2010)<br /><ul><li>Structure
Franchisee is given to the co-operative society
They appoint an operator on fixed salary basis who deals with day to day operation
Franchisee Profile</li></ul>Co-operative society is the franchise of Sarvajal at Medhasan (Gujarat). There was no any adequate system for distribution of water to household. Sufficient number of bubbletop jars were also available with the franchise. But without own involvement of co-operative society in all operations only thirty five customers could be made, during the period of last six months.<br /><ul><li>Store Profile
Absent of the delivery system.</li></li></ul><li>My learning :-I learnt from this launch program that arrangement can be made previously about the support of franchisee and also it is necessary to check the TDS level in advance of our water. <br />
Panol Launch(14/06/2010 To 16/06/2010)<br /><ul><li>Structure
Franchisee is given to the co-operative society
They appoint an operator on fixed salary basis (per bottle .50 paisa)who deals with day to day operation
Franchisee Profile</li></ul>Co-operative society is the franchise of Sarvajal at Panol(Gujarat). There was no any adequate system for distribution of water to household. Sufficient number of bubbletop jars were also available with the franchise. <br /><ul><li>Store Profile
Large, clean and tiled room sarvajal plan also hear
Area of Study<br />In period of one and half month of my summer training my project guide assign me research topic “Merchandising project on Paper napkin”. It was purely marketing research topic and I have done this job with my full of interest.<br />
Objective of Study<br />Study of Franchisee Awareness about Sarvajal.<br />To promote the brand awareness among the people.<br />To identify what kind of promotional products people need.<br />To study the position and potential of the product in North Gujarat hotels. <br />
Research Methodology<br />Research Type : Qualitative Research<br />Data type : Primary Data<br />Research Tools : Questionnaires, Interview, Enquiry.<br />Sampling Units : hotels , dhaba , head quarters <br />Sample Size : 110<br />Sampling method : Random Sampling Method<br />Product type : Paper napkin<br />Sample drawn from :hotel samrat , hotel tulasi, Hotel khanakhajana , hotel dremlend,Hotel wolga , hotel sarvoday , Hotel gokul, hotel City light,(Gujarat north) and office staff<br />
Research tools<br />Questionnaire<br />Interview<br />Enquiry<br />
Which color would you like in paper napkin?<br />White <br />Blue<br />Sky<br />Other___________________<br />InterpretationAmong the all respondents most of the people prefer the WHITE PAPER NAPKIN for their use. Among the all kind of WHITE PAPER NAPKIN is carrying the 63% so it will beneficial for the company to give the WHITE PAPER NAPKIN to the customer or hotel as a part of the promotional activity.<br />
Which type of paper napkin would you like?<br />Normal <br />Hand towels<br />Dinner napkin<br />Other___________________<br />InterpretationThose respondents who are preferring the paper napkin among them 82% of the total respondents want the normal paper napkin for their paper napkin..<br />
White paper napkin like <br />Blue paper napkin like<br />Sky paper napkin like<br />
Which size of normal napkin do you prefer ?<br />5inches * 5inches<br />6 inches * 6inches<br />8 inches * 8inches<br />Other ________________<br />InterpretationThose respondents who are preferring the paper napkin size among them 99% of the total respondents want the normal paper napkin 5 inches * 5 inches for their paper napkin.<br />
Con….<br />All Color paper napkin analysis<br />InterpretationThose respondents who are preferring the normal paper napkin size among them 64% of the total respondents want the white normal paper napkin for their paper napkin..<br />
Which size of hand towels do you prefer ?<br />Normal<br />Linen paper <br />Other _________________<br />In hand towel All color analysis <br />InterpretationThose respondents who are preferring the hand towel linen paper napkin among them 83% of the total respondents want the white linen paper hand towel for their paper napkin..<br />
Which size of Dinner paper do you prefer ? <br />4.5 inches * 7.5 inches<br />4.5 inches * 8.5 inches<br />Other ___________________<br />In dinner paper which size prefer <br />InterpretationThose respondents who are preferring the dinner paper napkin size among them 71% of the total respondents want the dinner paper napkin size 4.5 inches * 7.5 inches for their paper napkin..<br />