Changing Supply and Demand: Lessons Learned From the Real Estate Industry

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Presented at the ONREC/Kennedy Information Recruiting Conference in Chicago on Nov 3, 2009. Discusses how Better Homes and Gardens Real Estate is focusing on attracting new and experienced real estate agents to our network.

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  • The difference is your opportunity gap.
  • Changing Supply and Demand: Lessons Learned From the Real Estate Industry

    1. 1. Changing Supply and Demand: Lessons Learned From the Real Estate Industry<br />Wendy Forsythe<br />Vice President Network ServicesBetter Homes and Gardens Real Estate LLC<br />
    2. 2. Meredith Corporation<br />The Meredith media portfolio includes:<br />26 Subscription Magazines<br />400 books in print<br />200 Special Interest Publications <br />32 Websites <br />12 TV Stations<br />Reaching 8 out of 10 home-owning households and 6 out of 10 women in America<br />
    3. 3. Realogy Family of Brands<br />Venture Partner:<br />
    4. 4.
    5. 5.
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    7. 7. National Association of REALTORS®Membership Count (Sept to Sept)<br />– 8.5%<br />– 9.0%<br />
    8. 8. Why is this happening? <br />
    9. 9. “ Consider the estimation that 58% of Realtors will be retiring in the next 5–10 years.”<br />Glen Jaffee<br />VP AlignMark Inc. Generation Y–An Opportunity and a Challenge RIS Media<br />
    10. 10.
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    13. 13. A-D Talent Attraction and Selection Platform<br />Attract<br />Bond<br />Commit<br />Develop<br />1Prominent talent attraction section on the consumer website<br />2 National & local inquiry generation campaigns<br />3 Corporate inquiry management system<br />4 Talent attraction and retention tools<br />5 Welcome to BH&G RE program<br />6 New agent survey<br />7 Anniversary emails<br />8 Personal coaching and consultation with brokers/managers<br />9 National quarterly conference call<br />10 Monthly e-newsletter<br />13<br />
    14. 14. www.bhgrealestate.com/careers<br />
    15. 15. Leadership<br /> Environment<br />15<br />
    16. 16.
    17. 17. What is your highest gain activity?<br />
    18. 18. What percentage of your time is spent on that activity right now?<br />
    19. 19. How much of your time should you be spending on this activity?<br />
    20. 20.
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    22. 22. Happy Talent Attracting!<br />Wendy Forsythe<br />Vice President Network ServicesBetter Homes and Gardens Real Estate LLC<br />973.407.5936<br />wendy.forsythe@bhgrealestate.com<br />Twitter.com/bhgre_wendy<br />Facebook.com/wendy.forsythe<br />Linkedin.com/in/wendyforsythe<br />

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