2009 Homeselling Proposal Barbara Robin

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Information from Barbara Robin about listing and selling your home.

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2009 Homeselling Proposal Barbara Robin

  1. 1. Home Selling Proposal Presented by Barbara Robin Let Me WRK 4 U! Prudential Gary Greene, Realtors® 9000 Forest Crossing The Woodlands, TX 77381 [email_address] http://www.BarbaraRobin.com
  2. 2. Dear Future Seller: Thank you for the opportunity to discuss the marketing of your property. Selling your home is an important decision for you and I understand that. My goal is to help you sell your property for the highest price attainable, within the time frame that fits your plans, and to make the home selling process as efficient, stress-free and successful as possible. The purpose of this Home Selling Proposal is to help guide you through the marketing process, to acquaint you with the current market activity in this area, and to explain how the Prudential Gary Greene, Realtors® sales force [1,000 strong] and I, the orchestrator of the process, can assist you in achieving the sale of your property. My hope is that you will be delighted with your home selling experience. Again, thank you for allowing me to assist you in the marketing of your property. Successfully, Barbara Robin Let Me WRK 4 U!
  3. 3. <ul><li>Our commitment is to provide a results-oriented real estate </li></ul><ul><li>experience that will achieve the highest price possible for your home with the least inconvenience to your family and in a time frame that meet your needs. </li></ul><ul><li>As your marketing professional, I will: </li></ul><ul><li>Communicate with you on an agreed upon interval and method: phone, email, text message </li></ul><ul><li>Provide you with ideas and recommendations that will enhance the presentation of your home to the public and to the real estate community. </li></ul><ul><li>Develop a list of features that will more likely attract showings to the right buyers. </li></ul><ul><li>Schedule the dates you can expect completion of marketing activities including: </li></ul><ul><ul><li>10 or more photos on all web sites, provided web site accepts multi-photos under normal conditions. </li></ul></ul><ul><ul><li>Color flyers strategically distributed to generate activity </li></ul></ul><ul><ul><li>Mobilize the entire local market sales force of Realtor® members of the Multiple Listing Service®. This will include e-mail, text messaging or direct notification to those agents who have sold a home in your area in the last six months. </li></ul></ul><ul><ul><li>Place your home on multiple internet sites including GaryGreene.com where a potential buyer can make an appointment on-line. </li></ul></ul><ul><ul><li>Send daily or weekly Online Sellers Advantage Report which updates you on the market. </li></ul></ul><ul><li>Periodically reevaluate the market, reviewing with you recent activity of sales and new listings. </li></ul><ul><li>Provide you with available feedback after showings, when received and be candid about suggestions that are made to improve our position. I will look for every opportunity to obtain an offer to purchase your home. </li></ul><ul><li>At your request, I will obtain information and a sample quote on insurance for your home in order to facilitate the sale. </li></ul><ul><li>Obtain information from the buyer on their ability to qualify for a mortgage before you are asked to take your home off the market for a contract. </li></ul><ul><li>My manager will be available to discuss any concerns with you. </li></ul><ul><li>When an offer is received on your home, I will diligently work as your advocate to help you achieve the highest price and the best terms possible. I will also be your advocate in the negotiation of repairs. </li></ul><ul><li>Prepare a net sheet for you on every offer so that you may make an informed decision based on the bottom line. </li></ul><ul><li>Coordinate all the closing procedures with the mortgage company, the title company, the appraiser, the inspectors, and the cooperating agent. </li></ul>Review your papers before closing, if available and attend the closing with you. Our Guarantee to You: If, during the listing period, you feel that I do not perform to this standard, you may talk with my manager and if your concerns can not be satisfied, Prudential GARY GREENE REALTORS® will release you from the listing. ______________________________________ ____________________________________ Agent - Prudential GARY GREENE, REALTORS® ______________________________________ ____________________________________ Seller
  4. 4. Your Needs Come First The process of marketing and selling your home must match your objectives, priorities and needs. In order to best serve you, I will want to learn more about your plans, so please feel free to ask questions and share your concerns with me. The following worksheets on the topics outlined below can help me understand your goals and help us build a strong working relationship: ·The agency laws that may apply as we work together in the marketing and sale of your property . · The objectives you want to achieve from the sale of your home and the support you expect to receive from me. · How the home selling process should be tailored to fit the characteristics of your property.
  5. 5. Agency Relationships When real estate professionals work with sellers and buyers, “agency” relationships are established. As you start working with a real estate professional, please ask for a clear explanation of the current agency laws in Texas, so that you understand these important issues. There are three kinds of agency relationships: · Buyer’s agent A “buyer’s agent” represents the buyer during the home buying process. The buyer’s real estate professional (agent) has a fiduciary responsibility to represent the buyer’s best interests including reasonable care, loyalty and confidentiality. · Seller’s agent A “seller’s agent” represents the interest of the seller and has a fiduciary responsibility of reasonable care, loyalty, confidentiality and disclosure to the seller. A seller’s real estate professional (agent) works to assist the seller in locating a buyer and in negotiating a transaction suitable to the seller’s specific needs. · Intermediary A broker may act as an intermediary between the parties if the broker complies with the Texas Real Estate License Act. The broker must obtain the written consent of each party to the transaction to act as an intermediary. The written consent must state who will pay the broker and set forth the broker’s obligations as an intermediary. The broker is required to treat each party honestly and fairly and to comply with the Texas Real Estate License Act. A broker who acts as an intermediary in a transaction: 1. shall treat all parties honestly; 2. may not disclose that the owner will accept a price less than the asking price unless authorized in writing to do so by the owner; 3. may not disclose that the buyer will pay a price greater than the price submitted in a written offer unless authorized in writing to do so by the buyer; and 4. may not disclose any confidential information or any information that a party specifically instructs the broker in writing not to disclose unless authorized in writing to do so or required to do so by the Texas Real Estate License Act or a court order or if the information materially relates to the property condition.
  6. 6. Understanding Your Expectations The following questions will help me understand what is most important to you in the sale of your property.
  7. 7. Appreciating Your Property Each property has special features that may interest buyers. Please tell me about your house.
  8. 8. Homeselling Process Selling a home typically includes many of the following elements. I will be your resource and guide every step of the way.
  9. 9. From Offer to Completed Sale When our marketing efforts bring a purchase offer, I will: <ul><li>Negotiate the agreement </li></ul><ul><ul><li>Explain the offer to you and answer your questions. </li></ul></ul><ul><ul><li>Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you. </li></ul></ul><ul><ul><li>Prepare an Estimate of Net Proceeds based on the proposed price and terms. </li></ul></ul><ul><ul><li>Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you. </li></ul></ul><ul><li>Complete the transaction </li></ul><ul><ul><li>Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have. </li></ul></ul><ul><ul><li>Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward. </li></ul></ul><ul><ul><li>Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, in order to ensure a timely closing. </li></ul></ul><ul><ul><li>Accompany the buyer and buyer’s agent during their final walk-through of the property. </li></ul></ul><ul><ul><li>Assist you in handling details required for the completion of the transaction. </li></ul></ul><ul><ul><li>Communicate with you on a regular basis so that you can stay informed and as worry-free as possible. </li></ul></ul><ul><li>Follow up after the sale closes </li></ul><ul><ul><li>Confirm that all your real estate-related needs have been met, and provide information on service providers you may require. </li></ul></ul><ul><ul><li>Offer relocation assistance, if moving to a new area. </li></ul></ul><ul><ul><li>Help you locate a new home, if remaining in this area. </li></ul></ul>
  10. 10. Marketing Your Property I will make yours stand out.
  11. 11. Consumer Research on Home Buying To successfully promote your property to the market, it is important to know how buyers found a home recently. How Buyers Found A Home in 2008 Source: NAR Profile of Homebuyers and Sellers 2008 Our marketing strategies are designed to target the major buyer resources found in the consumer research chart above because they are the most likely to result in a buyer for your home.
  12. 12. Consumer Research on Home Buying In the same consumer research performed by the National Association of Realtors® Profile of Home Buyers and Sellers in 2008, when asked to name all of the resources the buyer used to purchase a home, consumer response was as follows: For clarification purposes, the first pie chart enumerates how the buyer ultimately found the home they purchased. This chart displays all resources buyers used during their home search.
  13. 13. The Goals Of Effective Marketing To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. Our marketing program has three aims: <ul><li>I. Enlist the efforts of other real estate </li></ul><ul><li>professionals [34% of buyers] </li></ul><ul><li>II. Promote directly to prospective buyers </li></ul><ul><li> </li></ul><ul><li>The Internet [how 32% of buyers found their home] </li></ul><ul><li>Yard sign [how 15% of buyers found their home] </li></ul><ul><li>Open houses [how 15% of buyers found their home] </li></ul><ul><li>Our on-site new homes sales division resale referral program </li></ul><ul><li>[How 7% of buyers found a home] </li></ul><ul><li>Print newspaper [how 3% of buyers found a home in 2008] </li></ul><ul><li>Fine Homes International Portfolio Magazine [how 1% of buyers found a home in 2008] </li></ul><ul><li>III. Maintain communication with you </li></ul>
  14. 14. I. Enlist the Efforts of Other Real Estate Professionals Fact: 34% of buyers found their home through a real estate professional, and 85% of buyers in 2008 used a real estate professional as a resource to find a home,* so we effectively target real estate professionals most likely to SELL your home <ul><li>Office Tour </li></ul><ul><li>Our office will tour your home and provide feedback on the price and salability. I will promote your home during weekly sales meetings to keep your home top-of-mind to our agents. </li></ul><ul><li>Productive Agent Target Marketing </li></ul><ul><li>The 20% of agents that get you 80% of the results. I have e-mail addresses of all agents that have listed and sold homes in this area within the last year. These agents are the ones most likely to show and sell your home. The minute you endorse my marketing efforts, they will receive property details on your home in their inbox. In this way, those most likely to sell your home won’t have to search the Multiple Listing Service for it – I will personally invite them to tour your home and bring a buyer. </li></ul><ul><li>Productive Showing Agent Contact </li></ul><ul><li>We have a Centralized Showing Service for our entire Houston operations. I will review the showing reports throughout the term of our listing agreement in search of agents with buyers that are showing homes that match yours. I will call them and invite them to show your home while they are working with an actual buyer! Very effective. </li></ul><ul><li>Gold Medallion </li></ul><ul><li>We want to enlist the entire MLS to show and sell your home and an effective way to motivate them is through our Gold Medallion Rewards Program. If your home qualifies to be displayed in our Gold Medallion Collection, [buyer ready – staged, pre-inspection, preliminary title search, priced in line with market comparables] we will: </li></ul><ul><ul><li>a. Place Special Remarks in MLS notifying agents of your homes Gold Medallion status with a guarantee, if they sell it, to be entered in a drawing for $5,000. </li></ul></ul><ul><ul><li>b. Place a sign rider on your home denoting its Gold Medallion status. </li></ul></ul><ul><ul><li>c. Showcase it in a special Gold Medallion Collection on our web site. </li></ul></ul><ul><ul><li>d. Charge you, if it sells $295 at closing. </li></ul></ul><ul><ul><li>e. The benefits of the program are that it places your home on a more level playing field with new homes, where more often than not, builders offer big bonuses to agents to sell their product. In a sea of competition, it makes your home stand out over the competition in your neighborhood and in new home subdivisions. </li></ul></ul><ul><ul><li>*National Association of Realtors® 2008 Profile of Home Buyers and Sellers. </li></ul></ul>
  15. 15. I. Enlist the Efforts of Other Real Estate Professionals We have a great working relationship with all of these brokers and others in the market, and they have a stake in selling your home. We offer them half of our commission to sell your home. They are an integral part of our marketing efforts to get your home sold.
  16. 16. II. Promote Directly to Prospective Buyers When you market your home with me, you get exposure on Houston’s highest trafficked real estate web site: <ul><li>Your listing will receive higher exposure from a full feature display with multi-photo marketing. </li></ul><ul><li>The home page features market graphs for you and buyers to see real-time statistics on your neighborhood. </li></ul><ul><li>Home buyers have relocation tools for a smooth move at their finger tips. </li></ul><ul><li>Home buyers can receive e-mail alerts on new listings: YOURS! </li></ul><ul><li>Buyers can compare properties side-by-side. </li></ul><ul><li>Buyers can explore your neighborhood to learn more about living here. </li></ul><ul><li>Buyers can share your listing with their friends on social media sites which expands the marketing exposure of your home. You can too. </li></ul><ul><li>8.Buyers can talk to parents with children in your neighborhood schools to get a feel for the educational system </li></ul>
  17. 17. II. Promote Directly to Prospective Buyers The Internet: In 2008, 32% of all buyers found their home on the Internet and 87% of all buyers used the Internet as a resource to find their home.* Potential buyers will have instant access to information about your property through our industry-leading Web site network. Your home will be displayed on the following buyer-targeted web sites. * National Association of Realtors® 2008 Profile of Home Buyers and Sellers
  18. 18. II. Promote Directly to Prospective Buyers LOCAL ADVERTISING AND PROMOTION Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property. <ul><li>Local advertising </li></ul><ul><ul><ul><li>∙ Yard signs [ how 15% of buyers found their home ] – Get the buyer momentum benefit of having over 2,000 yard signs across Houston, more than any other company. </li></ul></ul></ul><ul><ul><ul><li>∙ Open houses [ how 15% of buyers found their home ] – let’s schedule one for you. </li></ul></ul></ul><ul><ul><ul><li>∙ On-site new home sales division referral program. </li></ul></ul></ul><ul><ul><ul><li>[ how 7% of buyers found a home ] </li></ul></ul></ul><ul><ul><ul><li>∙ The Houston Chronicle [3% of buyers come from print newspaper] </li></ul></ul></ul><ul><ul><ul><li>∙ Portfolio of Fine Homes Magazine. It is distributed to corporate relocation clients, all offices for local distribution and is direct mailed to target market neighborhoods . [1% of buyers come from home books] </li></ul></ul></ul><ul><ul><ul><li>∙ Billboards across Houston for over 7 years drive traffic to view your listing on www.GaryGreene.com </li></ul></ul></ul><ul><li>Other advertising efforts </li></ul><ul><ul><ul><li>∙ Home buyers seminars are held periodically throughout the Houston area market to educate buyers on the process, help them find financing and most importantly showcase our listings. </li></ul></ul></ul><ul><ul><ul><li>∙ Many direct mail campaigns are conducted by our 1,000 citywide agents to educate home buyers and to announce a new listing. </li></ul></ul></ul><ul><ul><ul><li>∙ Neighbors often have friends they would like to see move to the neighborhood so “Just Listed” post cards will be sent to the neighborhood. </li></ul></ul></ul><ul><ul><ul><li>∙ Our philanthropy is “The Sunshine Kids” and in 2008, we raised $415,000 towards helping children with cancer enjoy a normal life. </li></ul></ul></ul><ul><ul><ul><li>We believe in supporting the communities that have done so much to make us successful. </li></ul></ul></ul><ul><ul><ul><li>∙ Please visit http:// media.garygreene.com and you will find our Company Overview, the latest Houston market metrics and news releases. </li></ul></ul></ul>
  19. 19. II. Promote Directly to Prospective Buyers
  20. 20. OUR PORTFOLIO OF FINE HOMES Our Portfolio of Fine Homes Magazine is distributed to our corporate relocation clients, receives local distribution to all of our offices and is direct mailed to target market move-up neighborhoods. II. Promote Directly to Prospective Buyers
  21. 21. II. Promote Directly to Prospective Buyers
  22. 22. III. Maintain communication with you A MARKETING PLAN FOR YOUR PROPERTY The following marketing activities will promote your property to prospective buyers and their real estate professionals. Property address: Take multiple pictures of your home [First visit] [During appointment] Review pictures with consultants for staging advice [Next day] Walk-through with Interior and Exterior Staging Checklist [To be arranged] Staging make-ready for photo shoot [As per seller] Take pictures for multi-photo marketing on web & brochures [Fill in the date] Install lock box with key [Fill in the date] Install yard sign Week of ­­__/_­­_ Enter property into MLS and on www.GaryGreene.com Week of ­­__/__ Listing distribution to web sites described in Internet section [Pre-scheduled feeds] Subscribe property to Online Sellers Advantage for daily updates on status of the market and online buyer activity Daily until it sells Promote to Prudential Real Estate sales professionals at office meeting Weekly E-mail co-op agents who have listed or sold in area Week of __/__ Deliver home brochures to the property Week of __/__ Preview for Prudential Real Estate sales professionals Week of __/__ Real estate professionals preview Week of __/__ Advertise in newspaper Week of __/__ Review CSS company network report to find homes being shown that match price and amenities of subject property Weekly Open House Week of __/__ Feedback from Showing Service Realtor feedback As received Distribute “Just Listed” eCards and postcards Week of __/__ Prepared for: (Seller’s name) By: (Sales Professional’s name and Company) Date: Marketing Tactic Implementation
  23. 23. Online Sellers Advantage What our daily e-mail reports look like. Note: If you prefer weekly updates to daily, we can accommodate you. However, e-mail relies on so many technologies to get through to the recipient that daily is more reliable. Would you prefer daily or weekly reports? III. Maintain communication with you
  24. 24. III. Maintain communication with you FROM OFFER TO COMPLETED SALE <ul><li>When our marketing efforts bring a purchase offer, I will: </li></ul><ul><li>Negotiate the agreement </li></ul><ul><ul><li>Explain the offer to you and answer your questions. </li></ul></ul><ul><ul><li>Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you. </li></ul></ul><ul><ul><li>Prepare an Estimate of Net Proceeds based on the proposed price and terms. </li></ul></ul><ul><ul><li>Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you. </li></ul></ul><ul><li>Complete the transaction </li></ul><ul><ul><li>Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have. </li></ul></ul><ul><ul><li>Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward. </li></ul></ul><ul><ul><li>Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, in order to ensure a timely closing. </li></ul></ul><ul><ul><li>Accompany the buyer and buyer’s agent during their final walk-through of the property. </li></ul></ul><ul><ul><li>Assist you in handling details required for the completion of the transaction. </li></ul></ul><ul><ul><li>Communicate with you on a regular basis so that you can stay informed and as worry-free as possible. </li></ul></ul><ul><li>Follow up after the sale closes </li></ul><ul><ul><li>Confirm that all your real estate-related needs have been met, and provide information on service providers you may require. </li></ul></ul><ul><ul><li>Offer relocation assistance, if moving to a new area. </li></ul></ul><ul><li>Help you locate a new home, if remaining in this area. </li></ul>
  25. 25. Understanding Market Value Market-sensitive pricing can be the key to maximum Market exposure and, ultimately, a satisfactory sale. <ul><li>The existing pool of prospective buyers determines a property’s </li></ul><ul><li>value, based on: </li></ul><ul><ul><li>Location, design, amenities and condition. </li></ul></ul><ul><ul><li>Availability of comparable (competing) properties. </li></ul></ul><ul><ul><li>Economic conditions that affect real property transactions. </li></ul></ul><ul><li>Factors that have little or no influence on the market value </li></ul><ul><li>of a house include: </li></ul><ul><ul><li>The price the seller originally paid for the property. </li></ul></ul><ul><ul><li>The seller’s expected net proceeds. </li></ul></ul><ul><ul><li>The amount spent on improvements. </li></ul></ul><ul><li>The impact of accurate pricing: </li></ul><ul><ul><li>Properties priced within market range generate more </li></ul></ul><ul><ul><li>showings and offers, and sell in a shorter period of time. </li></ul></ul><ul><ul><li>Properties priced too high have a difficult time selling. </li></ul></ul>
  26. 26. Determining a Market Sensitive Price An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis is an x-ray of the market and considers similar properties that: Have sold in the recent past ∙ This shows us what buyers in this market have actually paid for properties similar to yours. Are currently on the market ∙ These are properties that will be competing with yours for the attention of available buyers . Failed to sell ∙ These homes were rejected by the market place. Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
  27. 27. What happens when you price your home beyond market range? An asking price that is beyond market range can adversely affect the marketing of a property. <ul><li>Fewer buyers are attracted, and fewer offers received. </li></ul><ul><li>Marketing time is prolonged, and initial marketing momentum is lost. </li></ul><ul><li>The property attracts “lookers” and helps competing houses look </li></ul><ul><li>better by comparison. </li></ul><ul><li>If a property does sell above true market value, it may not appraise, </li></ul><ul><li>and the buyers may not be able to secure a loan. </li></ul><ul><li>The property may eventually sell below market value. </li></ul>
  28. 28. Asking Price in Relationship to Fair Market Value ASKING PRICE IN RELATIONSHIP TO FAIR MARKET VALUE % OF PROSPECTIVE PURCHASERS WHO WILL LOOK AT PROPERTY
  29. 29. <ul><li>ESTIMATE OF NET PROCEEDS </li></ul><ul><li>Property address: </li></ul><ul><li>Seller’s Credits </li></ul><ul><li>Sale price $ _________ </li></ul><ul><li>Other $__________ </li></ul><ul><li>∙ Property tax proration </li></ul><ul><li>∙ Homeowner’s insurance ∙ refund (prorated) </li></ul><ul><li>∙ Impound account refund </li></ul><ul><li>Total Seller’s Credits $ _______________ </li></ul><ul><li>Seller’s Costs </li></ul><ul><li>First loan payoff $ </li></ul><ul><li>First loan payoff $ </li></ul><ul><li>Second loan payoff $ </li></ul><ul><li>Settlement agent fee $ </li></ul><ul><li>Miscellaneous settlement/ </li></ul><ul><li>Closing fees $ </li></ul><ul><li>Attorney fee $ </li></ul><ul><li>Inspections (not including </li></ul><ul><li>(corrective work) $ </li></ul><ul><li>Real estate brokerage fee </li></ul><ul><li>Listing broker $ </li></ul><ul><li>Selling broker $ </li></ul><ul><li>Home warranty $ Other $ </li></ul><ul><li>Other $ </li></ul><ul><ul><ul><li>∙ Property tax proration </li></ul></ul></ul><ul><ul><ul><li>∙ Corrective work </li></ul></ul></ul><ul><ul><ul><li>∙ Other liens and encumbrances </li></ul></ul></ul><ul><li>Total Seller’s Costs $ </li></ul><ul><li>Estimated Net Proceeds $ </li></ul><ul><li>Prepared for: </li></ul><ul><li>(Seller’s name) </li></ul><ul><li>By: ________ </li></ul><ul><li>(Sales Professional’s name and Company) </li></ul><ul><li>Date: </li></ul>
  30. 30. Important Ways That Help Promote Your Property <ul><li>By attracting and providing peace of mind to prospective buyers, these steps can enhance the salability of your property: </li></ul><ul><li>Written disclosure </li></ul><ul><li>A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood. </li></ul><ul><li>Home warranty </li></ul><ul><li>A home warranty can give prospective buyers peace of mind by providing </li></ul><ul><li>repair-or-replace coverage of major home operating systems and appliances. We recommend First American Home Warranty. They are financially sound and have a quality commitment to us to provide excellent service to our clients. </li></ul><ul><li>Professional home inspections </li></ul><ul><li>Professional inspections, such as structural, roof and termite will reveal the current condition of the property. We recommend a pre-inspection. </li></ul><ul><li>This buys you great peace of mind because any issues sited on an </li></ul><ul><li>inspection can be remedied before the buyer’s inspection sites it. A </li></ul><ul><li>pre-inspection saves you time; it can save you money and in many cases, can keep the buyer motivated to purchase the home. </li></ul><ul><li>Staging </li></ul><ul><li>Homes that are staged derive an average of 6% higher sales price than non-staged homes and have proven to shorten market time. Staging enhances multi-photo marketing online and in brochures by enriching the look and feel of your home. Let’s review the Interior and Exterior Staging Checklists together. </li></ul><ul><li>Multi-photo marketing </li></ul><ul><li>Rich professional photography also helps sell your home online. We take extra care in presenting a great online experience by showcasing your home online. Gold Medallion Collection </li></ul>
  31. 31. How Will Buyers See Your Property? It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property: <ul><li>Exterior </li></ul><ul><li>Clutter </li></ul><ul><li>Lawn needs mowing and edging </li></ul><ul><li>Untrimmed hedges and shrubs </li></ul><ul><li>Dead and dying plants </li></ul><ul><li>Grease or oil spots on the driveway </li></ul><ul><li>Peeling paint </li></ul><ul><li>Anything that looks old or worn </li></ul><ul><li>Interior </li></ul><ul><li>Worn carpets and drapes </li></ul><ul><li>Soiled windows, kitchen, baths </li></ul><ul><li>Clutter </li></ul><ul><li>Pet and smoking odors </li></ul><ul><li>Peeling paint, smudges or marks on walls </li></ul>A comparatively small investment in time, money and effort to remove these distractions can lead to stronger offers from buyers.
  32. 32. Staging Checklist for Home Exterior
  33. 33. Staging Checklist for Home Exterior
  34. 34. Recommendations for Creating A Competitive Property The following enhancements will help establish a strong market position for your property. (Seller’s Name) (Sales Professional’s name and company) Property address: <ul><li>Exterior </li></ul><ul><li>Kitchen </li></ul><ul><li>Bathrooms </li></ul><ul><li>Entry/Living/Dining/Family room </li></ul><ul><li>Bedrooms </li></ul><ul><li>Garage/Basement </li></ul><ul><li>Other </li></ul>Prepared for: By: Date:
  35. 35. Showing Checklist To Show Off Your Home – Every Time! These tips can help your house make the best impression every time it is previewed by sales professionals or shown to prospective buyers: <ul><li>Exterior </li></ul><ul><li>Remove toys, newspapers, yard tools and other clutter. </li></ul><ul><li>Tidy up; pick up after pets. </li></ul><ul><li>Park vehicles in the garage or on the street; leave the driveway clear. </li></ul><ul><li>Add color with flowers and potted plants. </li></ul><ul><li>Interior </li></ul><ul><li>Make beds; clean up dishes; empty wastebaskets. </li></ul><ul><li>Remove clutter throughout; organize closets and cupboards; put away toys. </li></ul><ul><li>Set out “show towels” in baths. </li></ul><ul><li>Freshen the air; potpourri or baked bread aroma; deodorize pet areas; </li></ul><ul><li>set comfortable temperature. </li></ul><ul><li>Do quick vacuuming and dusting. </li></ul><ul><li>Arrange fresh flowers throughout. </li></ul><ul><li>Fire in fireplace (when appropriate). </li></ul><ul><li>Turn off television; play soft background music. </li></ul><ul><li>Open drapes and shades; turn on lights. </li></ul>
  36. 36. You Are the Key Player on the Homeselling Team No one has a more important role in the home selling process than you. Here are some ways your participation can contribute to a successful sale: <ul><li>Maintain the property in ready-to-show condition. </li></ul><ul><li>Ensure that the house is easily accessible to real estate professionals (lock box and key). </li></ul><ul><li>Try to be flexible in the scheduling of showings. </li></ul><ul><li>When you are not at home, let me know how you can be reached in case an </li></ul><ul><li>offer is received. </li></ul><ul><li>If approached directly by a buyer who is not represented by a real estate </li></ul><ul><li>professional, please contact me. Do not allow them into the property </li></ul><ul><li>unescorted. </li></ul><ul><li>Remove or lock up valuables, jewelry, cash and prescription medications. </li></ul><ul><li>If possible, do not be present when the property is being shown. </li></ul><ul><li>Securely pen up pets, or take them with you. </li></ul><ul><li>Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your </li></ul><ul><li>urgency to sell. </li></ul><ul><li>Collect the business cards of real estate professionals who preview and show </li></ul><ul><li>your home, and pass them on to me. </li></ul><ul><li>Let me know of any change in the property’s condition that would need to </li></ul><ul><li>be disclosed to potential buyers. </li></ul><ul><li>Be available to review with me the list price and condition of your property </li></ul><ul><li>if it has not sold in a reasonable period of time. </li></ul><ul><li>Contact me at any time with questions or concerns. </li></ul>
  37. 37. How I Can Help You I will apply my knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from me: <ul><li>∙ Your needs, interests and objectives will be my top priority. </li></ul><ul><li>I will want to learn what is important to you, so I can help you attain your real estate goals. </li></ul><ul><li>∙ I will give you reliable information and solid advice so that you can make informed decisions. Please don’t hesitate to ask questions. </li></ul><ul><li>∙ I will work for your best interests at every stage of the home selling process, from the development and implementation of a Marketing Plan, through the negotiation of future offers, to the final settlement of the transaction. </li></ul><ul><li>∙ Communication is important. We will want to agree to a system of regular contacts (whether in person, on the phone, by mail, fax or email) so I can keep you up-to-date on the progress of the transaction. </li></ul><ul><li>It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs. </li></ul>
  38. 38. Barbara Robin ABR, CRS, e-Pro, GRI <ul><li>Here are some things you might like to know about me: </li></ul><ul><li>An active member of the community </li></ul><ul><li>∙ I have lived and worked in The Woodlands area the past since 1983. </li></ul><ul><li>∙ Have helped numerous homebuyers and sellers. </li></ul><ul><li>∙ Active in the PTA, Sunshine Kids and other community organizations. </li></ul><ul><li>An experienced real estate professional </li></ul><ul><li>∙ Past president of the Montgomery County Association of REALTORS ® . </li></ul><ul><li>∙ Montgomery County REALTOR ® of the Year. </li></ul><ul><li>∙ Specialist in [name area of specialization] and equestrian estate properties. </li></ul><ul><li>∙ As a holder of the Prudential Real Estate eCertified ® designation, </li></ul><ul><li>∙ I apply the latest technology solutions to meet my clients’ real estate needs. </li></ul><ul><li>My clients’ interests and concerns come first, and I maintain continual communication throughout the home buying process. </li></ul><ul><li>I am ready to help you market your property! </li></ul>Barbara Robin Marketing Representative Prudential Gary Greene, Realtors®
  39. 39. About Prudential GARY GREENE, REALTORS® What distinguishes Prudential Gary Greene, Realtors® from others? A rich heritage ∙ Founded in 1963 in Houston by Gary Greene, the founder is still associated with Prudential Gary Greene, Realtors®. The company is the longest existing real estate firm in Houston. ∙ Locally owned and operated by partners, Mark Woodroof and Marilyn Eiland. ∙ Prudential Gary Greene, Realtors® is in the Top Ten Ranking in Gross Commission Income in Prudential Real Estate Services and was ranked Number 42 nationally in 2008 by Real Trends in the Top 100 Brokers by closed transactions. A strong local presence ∙ In 2007 and 2008, Prudential Gary Greene, Realtors® listed more homes, sold more listings and closed more transactions than any other broker in Houston. In the First Quarter of 2009, we accomplished all of the above and closed more dollar volume in sales than any other company. ∙ The company has 24 offices [16 company-owned and 8 affiliates] that are strategically spread across the Houston Metropolitan area. ∙ Our corporate relocation department and e-leads department handle hundreds of moves every year. A connection to the community ∙ We support the local chapter of Sunshine Kids, helping children who are recovering from cancer. ∙ Our office sponsors community events to support the Sunshine Kids. ∙ We have helped hundreds of families relocate here and get settled in the community.
  40. 40. Category: Single Family, Townhouse/Condo, Lots, Multi-Family, Country Homes/Acreage, Mid/Hi-Rise Condo How We Rank in Productivity as a Company in Houston Houston Multiple Listing Ranking Report for Listings Taken Listings Taken by Company as of YTD June 30, 2009 Listings Sold by Company as of June YTD 2009 Category: Single Family, Townhouse/Condo, Lots, Multi-Family, Country Homes/Acreage, Mid/Hi-Rise Condo
  41. 41. Total Sales and Dollar Volume Sold Company Rankings in the Houston Multiple Listing Service Mid-Year 2009 Category: Single Family, Townhouse/Condo, Lots, Multi-Family, Country Homes/Acreage, Mid/Hi-Rise Condo Houston Multiple Listing Ranking Report by Company Total Units Sold and Dollar Volume Sold YTD June 30, 2009
  42. 42. Core Values <ul><li>Prudential Real Estate and Relocation Services are guided by these core values: </li></ul><ul><li>Worthy of Trust </li></ul><ul><li>Our heritage reinforces the need to safeguard our customers’ interest. </li></ul><ul><li>We keep our promises and behave with integrity at all times. </li></ul><ul><li>Customer Focused </li></ul><ul><li>We believe the best way to win customers is to earn them. Our goal is not to simply attract them, but to gain them as customers for life. </li></ul><ul><li>Respect for Each Other </li></ul><ul><li>We maintain an environment where innovative, service oriented sales professionals work collaboratively to exceed our customers’ expectations. </li></ul><ul><li>Winning Attitude </li></ul><ul><li>We strive to anticipate our customers’ needs and proactively provide them with the best possible advice and solutions. </li></ul><ul><li>Quick Facts </li></ul><ul><ul><li>Approximately 64,000 sales professionals </li></ul></ul><ul><ul><li>170.6 Billion in Sales Volume </li></ul></ul><ul><ul><li>483,000 Transactions </li></ul></ul><ul><ul><li>Nearly 2,100 Offices </li></ul></ul>
  43. 43. What Your Home Receives

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